A Baidu account can unlock different tools depending on what you need: basic Baidu services, Baidu Search Resource Platform, Baidu Tongji analytics or Baidu PPC through Tuiguang and Fengchao. For international companies, the confusing part is that account access, verification and advertising approval are not the same thing.
This updated Tenba Group guide explains how to get a Baidu account in 2026, what to prepare and where companies often get stuck.
Choose the account path first
Do you need a personal login, website verification in Ziyuan, analytics in Tongji or paid advertising in Baidu Tuiguang? The answer changes the process. A basic account may be enough for some services, while PPC usually requires business verification and stricter review.
Do not create accounts randomly under employee phone numbers if the account will become a business asset. Decide who owns access, how passwords are stored and which email or phone will remain available long term.
Common Baidu tools
Baidu Search Resource Platform, often called Ziyuan, is used for website verification, indexing and webmaster functions. Baidu Tongji is the analytics platform. Baidu Tuiguang and Fengchao are used for paid search advertising. Baidu Index supports search-demand research.
Each tool can have its own access and verification requirements. A company may need more than one tool connected to the same domain and marketing workflow.
- Ziyuan: website verification, indexing and search-resource management.
- Tongji: website analytics, goals and traffic reporting.
- Tuiguang/Fengchao: Baidu PPC account and campaign management.
- Baidu Index: market and keyword trend research.
What to prepare
Prepare the website domain, Chinese landing pages, company name, business information, contact person, phone access, documentation, industry category and promotion goal. If you use an agency, clarify whether the account is opened under the brand, the agency or another entity.
For PPC, Baidu may review the business category, landing page, claims, domain and documentation. Requirements can change and regulated industries may need extra materials. Confirm the current list before promising a launch date.
Website and domain verification
For Ziyuan or analytics, you may need to prove website ownership through file upload, meta tag, DNS or other verification methods depending on the tool. Keep technical access available and document who can update the site.
If the site does not load reliably in China, account setup alone will not solve the marketing problem. Fix hosting, blocked resources, mobile performance and Chinese content before scaling search campaigns.
PPC account considerations
Baidu PPC access is more involved than a simple login. The account may require business verification, industry review, domain approval, budget setup and landing-page checks. The original Baidu Ads Manager article noted that many international companies work with a China marketing partner because the process can be tricky.
Jimuyu landing pages, Tongji analytics and account roles should be planned before campaigns go live. Otherwise the account may exist, but the campaign cannot convert or report properly.
Security and continuity
Baidu accounts can become critical assets. Use stable ownership, secure credentials, role-based access and recovery information. Avoid tying the only administrator access to a temporary employee or freelancer.
Keep a record of account ID, verified domain, linked tools, agency contacts, invoices, campaign history and analytics access. This prevents painful handovers later.
Common blockers
Common blockers include missing Chinese website pages, unsupported phone access, unclear company documentation, restricted industry claims, landing pages that do not match the ads, and lack of technical access for verification.
If you hit a blocker, identify whether the issue is identity, domain, category, content, payment or platform policy. The solution is different for each.
The takeaway
Getting a Baidu account is not just a registration task. It is the foundation for China search visibility, analytics and PPC operations. Start with the tool you need, prepare the domain and documents, and keep account ownership clean.
For international brands, the fastest path is often to prepare a China-ready website and work with a partner who understands Baidu account requirements and campaign operations.
Related reading: Baidu Ads Manager setup, Baidu Webmaster Tools, Baidu Tongji optimization and creating a Chinese website.
Sources: Baidu Passport, Baidu Search Resource Platform, Baidu Tongji and Baidu Tuiguang.
Need help opening the right Baidu account and connecting Ziyuan, Tongji or PPC campaigns? Contact Tenba Group for Baidu account and China search support.