Chinese Marketing Tips

13 Lessons from Sun Tzu’s Art of War for Marketing

13 Lessons from Sun Tzu’s Art of War for Marketing

Having strategized, fought, and written in the 5th century B.C., Chinese General Sun Tzu published one of the most influential military strategy books of all time “The Art of War”. 2,500 years later, the Art of War is an unconventional and creative approach to thinking. It has impacted business, sports, education, lifestyle, and law. This …

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Marketing Advice on China: 6 Tips for Western Companies

Are you a business owner trying to conquer the Chinese market and wondering if there is any marketing advice on China for Western companies? In this week’s Tenba Group article, we have all compiled everything you need to know for digital marketing success in China! Is the Chinese market really different…? With the fastest-growing consumer …

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