The video hosting aspect of most Chinese streaming platforms means that your brand can reach millions of internet users in China and around the world. Short videos are an excellent way to capture the attention of online consumers for foreign brands in China using unique and dynamic ways. Tenba Group covers the video hosting aspects …
6 Chinese Streaming Platforms to Amplify Your Business Read More »
Few foreign brands are using one of the largest based AI-powered news content platforms of Toutiao, missing out on a huge opportunity to market to potential Chinese consumers. Are you one of them? Tenba Group unveils the serious reading power of the platform that makes Toutiao an excellent digital marketing tool for Western businesses and …
Discover Toutiao – The AI-Powered Social News Aggregator Read More »
The Baidu Ads Manager in the Baidu PPC account is the one-stop place to research trends and create a variety of search ads for China’s most popular search engine – Baidu. In this Tenba Group article, we reveal how to research trends and keywords as well as how to create campaigns for Baidu. The Potential …
Marketing research in China is an exciting first step to lift the potential of the Chinese market. Are you an entrepreneur or business owner of a startup, SME, or established company? Have you completed the development of your products and/or services and are now aspiring to expand your business? Are you intrigued by the Chinese …
Marketing Research in China to Expand Your Business Read More »
A Baidu account is the first step to successful SEO in China. Despite the ongoing Covid-pandemic, the Chinese online economy is booming. As a part of this, Baidu is the search engine of choice for consumers and businesses in China. This Baidu register tutorial by Tenba Group, the China SEO Agency of choice, shows you …
China is among the fastest-growing countries in the world. If you are an entrepreneur, homeowner, or investor, you may have thought about tapping into this market…but how? Specifically targeting Chinese Guests on Airbnb (and other short-term home rental platforms) can provide access to a 315 billion USD market – the outbound Chinese travel and tourism …
Chinese search engine marketing (SEO, PPC) is a great way to promote your business in the Middle Kingdom. In this week’s article by Tenba Group, your Baidu PPC agency, we take a deep dive into PPC advertising in China. Online advertising in China is slightly different from the rest of the world. That’s because Facebook …
Are you planning on entering the Chinese market or have long been active in the Middle Kingdom? Do you want to promote your business further or launch a new product or service? PR is part of classic advertising and marketing in China. It is an effective way to position your brand, raise brand awareness, build …
Whether you are already present in the largest e commerce market in the world, or if you are planning on entering the Chinese market, you just can’t get around advertising in China. We have already spoken in-depth about the different online channels in China. In this Tenba Group article we present which advertising methods there are …
Having strategized, fought, and written in the 5th century B.C., Chinese General Sun Tzu published one of the most influential military strategy books of all time “The Art of War”. 2,500 years later, the Art of War is an unconventional and creative approach to thinking. It has impacted business, sports, education, lifestyle, and law. This …
13 Lessons from Sun Tzu’s Art of War for Marketing Read More »