Whether you are already present in the largest e commerce market in the world, or if you are planning on entering the Chinese market, you just can’t get around advertising in China. We have already spoken in-depth about the different online channels in China. In this Tenba Group article we present which advertising methods there are …
The Baidu Ads Manager in the Baidu PPC account is the one-stop place to research trends and create a variety of Baidu promotion/search ads for China’s most popular search engine – Baidu. In this Tenba Group article, we reveal how to research trends and keywords as well as how to create campaigns for Baidu. The …
Marketing research in China is an exciting first step to lift the potential of the Chinese market. Are you an entrepreneur or business owner of a startup, SME, or established company? Have you completed the development of your products and/or services and are now aspiring to expand your business? Are you intrigued by the Chinese …
Marketing Research in China to Expand Your Business Read More »
Specifically targeting Chinese Guests on Airbnb (and other short-term home rental platforms) can provide access to a 315 billion USD market – the outbound Chinese travel and tourism industry. In 2019, more than 6.3 million Chinese traveled abroad. This week, Tenba Group, your expert for advertising in China, reveals how you can market your property …
If you are curious about advertising on Toutiao, the AI-powered social news aggregation platform, the China experts at Tenba Group have all the answers for you! This article unveils the serious reading power of the platform that makes Toutiao an excellent digital marketing tool for Western businesses and how to best use advertising on Toutiao …
Are you planning on entering the Chinese market or have long been active in the Middle Kingdom and are you looking for a China PR company? Do you want to promote your business further or launch a new product or service? PR is part of classic advertising and marketing in China. It is an effective …
Are you a business owner trying to conquer the Chinese market and wondering if there is any marketing advice on China for Western companies? In this week’s Tenba Group article, we have all compiled everything you need to know for digital marketing success in China! Is the Chinese Market Really Different? With the fastest-growing consumer …
Marketing Advice on China: 6 Tips for Western Companies Read More »
This week, Tenba Group tackles the chapters in the Art of War for marketing, utilizing the thirteen principles to win out over your competitors in today’s world of digitalization warfare. Prepare to be an SEO warrior by the end of the article. Having strategized, fought, and written in the 5th century B.C., Chinese General Sun …
13 Lessons from Sun Tzu’s Art of War for Marketing Read More »
This is an intro marketing guide on how to launch an app in China. Conquer the Chinese app market with your digital product. China is becoming the next target for businesses and startup founders. The challenge is how to enter the market and stay there. The mobile app and web app market is no different …