What is Zhihu? Find out everything you need to know about the largest Q&A platform in China, and how to lift its B2B marketing potential for your business in the Middle Kingdom. From an SEO boost for your Chinese website to increased brand awareness, free market research and competitor analysis – Zhihu is a powerful …
What is Zhihu? Your B2B Marketing Guide to the Chinese Quora Read More »
China’s Qihoo 360 search engine “360 Search” is an up-and-coming search engine striving to become an alternative to search market leader Baidu. Every day, Chinese netizens conduct hundreds of millions of searches on the 360 Search. Therefore, Tenba Group takes a deep dive into a small but special search engine in China – 360 Search. …
A Baidu account is the first step to successful SEO in China. Despite the ongoing Covid-pandemic, the Chinese online economy is booming. As a part of this, Baidu is the search engine of choice for consumers and businesses in China. This Baidu register tutorial by Tenba Group, the China SEO Agency of choice, shows you …
Baidu Optimization, for example, with Baidu Tongji, is crucial for digital marketing and successful business in China. That’s because although the Chinese search engine market is slowly diversifying (especially through Sogou), Baidu still holds the majority market share in China with more than 70%. As always, Tenba Group, your SEO agency for China, has all …
Let’s start our introduction to China SEO with an example. Imagine an internet user (let’s call him “Li”) searching for a “headphone manufacturer in China”. When Li enters this into a search engine online, he gets several million results. So, he clicks on the first link on the results page. There he receives all the …
‘What is Baidu?’ is one of the most frequent questions we answer here at Tenba Group. So, in this article, we tell you all you must know about the Chinese search engine giant. First, we break down the Baidu search function, how the SERPs are structured, and what this means for your business in China. …
Baidu keyword research is the first step to successful SEO in China as well as PPC. In today’s online world, appearing at the top of SERPs in China and around the world is crucial to reach your Chinese audience. In this guide, we from Tenba Group, your one-stop China marketing agency, will discuss everything around …
Google & Baidu Keyword Research Tools Comparison Read More »
Are you wondering how to become an SEO expert in China? Ultimately, search engine optimization is all about building your company’s authority and ranking on search engine results pages. But how do you become an expert at SEO in China and what tools can you use to achieve your digital marketing goals? We are quickly …
Advice from Your SEO Expert for China: Content is Finally King Read More »
To get your business noticed online, indexing your website on Baidu with the Baidu Webmaster Tools is the first step. As you know, with a market share of 79%, Baidu is the largest search engine in China. But to appear on the SERPs of this popular search engine, you have to take a few essential …
Surely you know that the Chinese search engine world is dominated by Baidu with a market share of 79%. Sogou may currently only have a small market share of 4%. But as a Tencent subsidiary, Sogou is also integrated into the WeChat in-app search, expanding its reach. In this article by Tenba Group, your top …
Chinese Search Engines Beyond Baidu: Meet Sogou! Read More »