Tenba Group https://tenbagroup.com Your Digital Link to China and the World Thu, 05 Dec 2019 01:26:19 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.1 https://tenbagroup.com/wp-content/uploads/2019/06/tenba-group-favicon32x32.png Tenba Group https://tenbagroup.com 32 32 Generate Leads Online & Sell Products as a Marketing Agency https://tenbagroup.com/digitalization-posts/generate-leads-online-sell-products-as-a-marketing-agency/ https://tenbagroup.com/digitalization-posts/generate-leads-online-sell-products-as-a-marketing-agency/#respond Thu, 05 Dec 2019 01:26:19 +0000 https://tenbagroup.com/?p=19604 Are you curious about smart ways to generate leads online? If you have an agency for online or digital marketing, you are certainly familiar with lead generation. But how does it look in practice? Is it possible to create products and services for a marketing business or agency and to sell these without even owning …

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Are you curious about smart ways to generate leads online? If you have an agency for online or digital marketing, you are certainly familiar with lead generation. But how does it look in practice?

Is it possible to create products and services for a marketing business or agency and to sell these without even owning them?

Yes, it is! It can be tough, especially in the beginning. But if you do your research right and implement your strategy thoroughly, your efforts will pay off. In this week’s Tenba Group blog article, we would like to tell you our story, share what we have learned and where we hope to go in the future.

A Brief History of Tenba Group

Tenba Group was successfully established in 2018 by Christian Schuster, a German entrepreneur, and digital nomad, as a digital marketing agency in Cyprus. The focus is on digitalization, in particular, hospitality and real estate digital marketing, and Chinese marketing to unlock the potential of this skyrocketing market.

Generate Leads Online and Sell Products as a Marketing Agency

As a Cyprus Ltd and with its office in Paphos, Tenba Group also explored the business opportunities on our beautiful Mediterranean island. We quickly found that there is a high number of so-called HNWI, high-net-worth individuals, especially foreigners from China, Russia, and Arab countries.

Since Cyprus is a member of the EU and Eurozone, these investors often seek to buy real estate in Cyprus, in order to obtain a Cyprus permanent residency, Cyprus citizenship respectively a Cyprus passport.

Exploring New Business Opportunities

However, there was no centralized platform for this group of internationals, where they can find Cyprus real estate in various languages together with a variety of useful information and services around living in Cyprus.

Besides, every real estate developer and agency has its own website, often with minimal or even no digital marketing (SEO, social media, PR). That’s because the marketing for these platforms is often done by the implementing partners through personal networks and contacts.

Therefore, Tenba Group identified the opportunity and in September 2019, My Kypros Home (MKH) was born. This platform now offers a variety of Cyprus properties together with services like Cyprus company set up, medical tourism, insurances and retiring in Cyprus.

Now, you may ask yourself, how My Kypros Home is profitable by generating leads, and how your business can benefit? So, without further ado, here is a 6 step guideline on how to generate leads online for your service business or agency, spiced up with our personal experience during the set-up of My Kypros Home. Let’s get started!

How to Generate Leads Online

You may wonder, why generating leads is so important in the first place? Lead generation refers to the process of identifying and engaging with potential customers and converting their interest in buying a business’s products or services.

So, even with an average product, more leads means more revenue. And more revenue usually means more profit.

Generate Leads Online and Sell Products as a Marketing Agency

For your business, your goal is to guide potential customers through your Marketing & Sales Funnel, so they ultimately buy your product or service. Today, lead generation refers to the stages from awareness to interest, consideration, intent, and evaluation. Only the purchase itself is referred to as the final sales stage.

  1. Decide Your Strategy
    • Generally speaking, running a business to generate qualified leads is a lucrative venture. Depending on your business model, you can work with strategic partnerships to sell the products and carry out the services for which you generate leads. Or you can do this by yourself. However, this requires more effort including cash flow, storage, and human resources.
    • Some companies also outsource their lead generation processes to save time. However, without active lead generation efforts, it is difficult to grow and scale up your business.
    • My Kypros Home: In our case, owning products and carrying out services on by ourselves, was too big an investment for a small start-up business. And also, there was no need for it as there are many businesses in Cyprus, offering exactly the services and products we had in mind. Therefore, we identified MKH’s added value and key strength in bringing the two groups together – international investors and local service providers. We decided to work with trusted strategic partners and use our platform as a highly efficient marketing machine for them. Our partners pay a small fee for this promotional service.
  2. Keep your audience in mind
    • Knowing who will benefit and gain value from your products or services, is the key to understanding where to find and how to engage with your potential customers.
    • My Kypros Home: We figured that being a bridge for international investors to new construction projects in Cyprus and getting around on the island, could be a helpful service. Especially for entrepreneurs and business owners, expats and retirees.
    • Tip: Check your current customer base and your competition. Try to walk in the shoes of your potential target audience. What kind of problems do they have? What would add value to their business or personal life?
  3. Optimize your web page for conversions
    • Now that you have your strategy in place and know your target group, it’s time to start generating leads. Besides social media, your own website is a must to drive traffic and build a customer base. Therefore, your website needs to be optimized to capture a prospect’s contact details (name, email address), interests and any other information that will help you in the selling process.
    • My Kypros Home: At My Kypros Home, we use a sleek and straight-forward design, based on the easy-to-use web design program WordPress, to welcome our visitors. We make sure that our web page loads fast, and provide many points of contact, where potential customers can get in touch with us. We are also in the process of setting up video interviews and a newsletter to provide added value and information in exchange for contact details.
    • Tip: Using video on your landing pages can increase conversion by up to 86%.
    • Tip: Include a call-to-action (CTA) at the top of each page and throughout your whole website.
    • Tip: Make sure that your business appears at the top of the most relevant search engine, Google. Local SEO, both on-page and off-page and PPC via Keywords or Display Ads are crucial elements for this.
  4. Directly engage with leads
    • Did you know that only 4% of website visitors are ready to buy? Therefore, engaging directly with potential customers should be a top priority. For example, through live chat, forums and help centers. Since the majority of website visitors need more incentive to make that final click on the buy-now button, further points of engagement are a must.
    • My Kypros Home: On our website, we currently engage with our audience via email. As a next step, we plan to implement live chat and we are curious about testing chatbots as well.
    • Tip: Did you know that marketers who follow up with online leads within 5 minutes are up to 9 times more likely to convert them? Live chats and pop-up windows, for example for a quiz or newsletter sign-up, are a widely-used way to engage with your audience.
  5. Digital Marketing
    • From social media and influencer marketing to question-and-answer platforms like Quora, email marketing and other blogs – the world of social media marketing is colorful and diverse. Identifying the right social media page and online platforms for your niche and target audience will help you to get more value for your expenses.
    • With an abundance of information available at everyone’s fingertips, providing added value to your audience is a must. You can share videos on youtube, offer free downloads like ebooks, cheat sheets and other printables, host a webinar, create infographics, write an informative blog post and much more. This is called content marketing. Unique and high-quality content is a long term asset for you as it attracts traffic to your website beyond its publishing date.
    • My Kypros Home: We are active on Facebook, Twitter, and Instagram to generate online lead. Focusing on a maximum of 3 social media platforms has widely proven to be an efficient and successful strategy.
    • Tip: Comment on other people’s blogs and offer to write guest blog posts to establish yourself as an industry thought leader and collect valuable backlinks.
    • Tip: Automate your business processes wherever you can, for example, marketing automation for email marketing.
  6. From lead to sales
    • Finally, it is time to convert the interested prospect into a paying customer. The client has all the information he or she needs, has done his or her research and is now ready to purchase. Congratulations!
    • My Kypros Home: Since we just started operations, our clients currently benefit from a very personalized service throughout all lead and sales stages. It is our goal to keep up this individual approach as we grow.
    • Tip: Make sure to guide your client through the sales process, offering assistance and helping with any last-minute concerns. Follow up after the purchase to make sure the customer is happy with his product or service and to potentially engage further, like asking for a review and offering complementary products or services.

This is your practical 6 step guide on how to generate leads online, including Tenba Group’s experience in the process of setting up our own lead generation platform. For most industries, the median conversion rate is around 3-5%. Following the 6 steps above will help you to increase this ratio.

My Kypros Home

Today, My Kypros Home is a hero project of Tenba Group, offering 6 main services related to living in Cyprus. By offering our services in English, Chinese and German, we add additional value to our audience.

  1. Connecting international investors with attractive apartments and houses for sale in Cyprus
  2. Education – selection and enrollment in universities and schools
  3. Cyprus medical tourism packages –  including specialized surgeries like limb lengthening surgery
  4. Cyprus company set up
  5. Retire in Cyprus
  6. Insurances – from health to home and travel

If you are planning to move to Cyprus or if you want to learn more about our story and our services, My Kypros Home is happy to answer your questions.

The Takeaway

Congratulations! You now learned all about lead generation in digital marketing, why you need to get more leads, how to generate leads online and many practical tips and lead generation strategies.

Generate leads online and sell products as a marketing agency

Tenba Group is your trusted digital marketing agency and China marketing agency. We focus on website optimization services and real estate SEO. Contact us if you want to generate more leads for your business, for example, via Facebook real estate leads.

Disclaimer: This blog post contains affiliate links. For us to support our blogging activities, we may receive monetary compensation or other types of remuneration for our endorsement, testimonial, and/or link to any products or services from this blog post. We only recommend or endorse products and services that we approve of and value, and feel would be helpful for our readers.

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8 Secrets on How to Find Investors in China for Your Real Estate Project https://tenbagroup.com/chinese-marketing/8-secrets-on-how-to-find-investors-in-china-for-your-real-estate-project/ https://tenbagroup.com/chinese-marketing/8-secrets-on-how-to-find-investors-in-china-for-your-real-estate-project/#respond Thu, 21 Nov 2019 01:03:14 +0000 https://tenbagroup.com/?p=19568 Are you a property owner, real estate developer, agency or agent wondering how to find investors in China? Are you excited to tap into the potential of the largest economy in the world with a GDP (PPP) of more than 25 trillion USD? We have all the answers you need! In this week’s Tenba Group …

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Are you a property owner, real estate developer, agency or agent wondering how to find investors in China? Are you excited to tap into the potential of the largest economy in the world with a GDP (PPP) of more than 25 trillion USD?

We have all the answers you need! In this week’s Tenba Group blog article, discover 8 insider tips on how to find Chinese investors for your real estate project. Lift the potential of your development project – whether it is a residential apartment or house, commercial building or a plot of land!

Investing in Overseas

More than 800 million internet users in the country make China the world’s largest online community. Paired with the Chinese annual GDP growth rate of over 6%, China is one of the most attractive markets in the world.

So why not consider this market when seeking investors for your real estate project? Ideally, you start thinking about and looking for investors for your project before or at the beginning of your development. 

Now, if you are planning to market your investment opportunity to Chinese property investors, in particular, you first need to understand Chinese consumers. Good news! You have come to the right place for marketing advice China! 

Find out more on how to target Chinese buyers and Tenba Group’s 7 best tips for doing business in China.

How to Find Investors in China for Your Real Estate Project

Without further ado, let’s get started, so you can find Chinese investors! Start your China market entry strategy today! Whereas physical promotions, for example on fairs and exhibitions, have high relevance in China, we are focusing on online promotion in this blog article.

8 Secrets on How to Find Investors in China for Your Real Estate Project - Tenba Group 2

  1. Develop a Chinese website
    • To offer your houses, apartments, offices, land and more for sale, you should start by setting up a quality .cn website in China in Chinese. An expert Chinese web design company can help you with this if you wish to outsource this time-consuming task. If you want to create your own website, we recommend you to read this article on how to build a website for Chinese customers in particular
    • Next, you have to host your website. Since your target audience is in China, hosting your website in China or Hong Kong will help you to pass the Great Firewall of China (with an ICP license if you are hosting in China). Learn more about Chinese censorship and how to overcome this hurdle here.
    • Tip: Start a blog to provide added value for potential investors and achieve better ranking on search engines.
  2. Rank first on search engines
    • Baidu is the equivalent of Google and the most popular Chinese search engine. Optimizing the content on your website for Baidu, so-called search engine optimization or Baidu SEO, will help potential investors to find your investment opportunities. The best part is that by optimizing your content, your website will also rank higher on other search engines like Sogou, which also scans WeChat content.
    • Tip: Discover all Baidu SEO tools in this ultimate Baidu SEO guide in the blog articles of your trusted Baidu SEO agency – Tenba Group. Note that real estate SEO is the same as SEO in any other industry. 
    • Tip: Consider pay-per-click advertising on Baidu for quick results. But keep in mind this is also costly.
  3. Be active on Chinese Social Media
  4. Join WeChat Groups
    • WeChat is China’s biggest social network with more than 1 billion monthly active users. It is the must-have app for everything in China. You can communicate with potential buyers (for example, share floorplans), set up live video streams and share photos of the properties you are offering. This is particularly important for overseas property, where potential investors can’t easily and quickly stop by to take a personal look.
    • Then there are “WeChat Groups”, which focus on a specific area of interest and can have up to 500 people. Tap into these communities with exciting content to create interest. You can also consider creating your own WeChat Group.
  5. Be present on LinkedIn China
    • LinkedIn China (领英中国) is one of few foreign social media companies that have successfully entered the lucrative Chinese market and is not blocked by the Great Firewall of China. Today, LinkedIn China has more than 41 million users. Same as in the rest of the world, LinkedIn China is for professionals and businesses to network. On this platform, you can share useful information around property investment, promote your listings and link to your website, blog and social media.
  6. Answer questions on Zhihu
    • Zhihu compares to Quora, a community-based Chinese question-and-answer website. By answering questions related to investment, real estate, financial regulations and more, you add value for the readers, improve search engine ranking and have the possibility to direct readers to your website.
  7. Engage with Chinese property forum users
    • Peer-to-peer advice is very popular in China. This is also true for Chinese investors and business people. Property forums like World Fang, Juwai and Anjuke connect Chinese property buyers with estate agents. They have active communities, with which you can interact. Besides, these websites offer practical marketing packages to choose from. Testimonials and reviews from existing customers can boost your website and the offers on it.
    • Tip: This is a great way to start targeted marketing! You can create traffic on your website and WeChat business page, by asking questions on the forums and answering them. Besides useful information make sure to include your website link in your answer to direct forum users to your website!
  8. Form partnerships
    • By partnering with companies offering immigration services in your home country and abroad, you can offer additional useful services for potential buyers. As this is typically commission-based, you receive income without much extra work once the basic setup is done. In addition, this will provide you with additional reach and exposure to a wider audience at basically no cost, because your partners invest in marketing the services.

8 Secrets on How to Find Investors in China for Your Real Estate Project - Tenba Group 3

Now you have learned how to find investors in China, what Chinese property investors value, how they find and select their investment properties. Start acquiring Chinese investment now!

If you are not sure where to start and rather hire a real estate digital marketing expert, contact the digital marketing agency of your choice. This will help you to save time and money.

The Takeaway

You have now learned 8 tips on how to find investors in China for your real estate project. From setting up your own Chinese website to SEO for Baidu and other relevant Chinese search engines, being active on Chinese social media, forming partnerships and being present on dedicated forums – you know it all!

Tenba Group is your trusted Chinese digital marketing agency and real estate SEO expert. We are excited to help you with the setup of your Chinese website, hosting and creation or localization of fresh content. 

As a China marketing agency, we know how to maximize SEO China results and master Chinese social media with a focus on WeChat. We are also happy to assist you with digital marketing in general, for example, engaging with communities on LinkedIn, Zhihu and Chinese property forums.

8 Secrets on How to Find Investors in China for Your Real Estate Project

Contact Tenba Group for your personal offer and our FREE website audit, where we check everything from your website’s SEO, user experience, security and much more.

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Mautic by hartmut.io – the 2020 Mautic Marketing Automation Review https://tenbagroup.com/digitalization-posts/mautic-by-hartmut-io-the-2020-mautic-marketing-automation-review/ https://tenbagroup.com/digitalization-posts/mautic-by-hartmut-io-the-2020-mautic-marketing-automation-review/#respond Thu, 07 Nov 2019 05:19:15 +0000 https://tenbagroup.com/?p=19519 Are you looking for a Mautic Marketing Automation Review in 2020? Or are you wondering what marketing automation is all about in the first place? What has hartmut.io got to do with it all? Look no further! In this week’s blog article by Tenba Group, we tap into automated marketing, the open source solution called …

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Are you looking for a Mautic Marketing Automation Review in 2020? Or are you wondering what marketing automation is all about in the first place? What has hartmut.io got to do with it all? Look no further!

In this week’s blog article by Tenba Group, we tap into automated marketing, the open source solution called Mautic and reveal the features and benefits of „Mautic managed by hartmut.io“.

Why use marketing automation?

Online marketing often means financial and time investments, which may be successful or not. This can cause many sleepless nights.

Imagine a life where you…

  • always reach the right people, through the right channels and at the right time
  • build sustainable and successful relationships with your customers
  • have time for yourself and money for further investment

With a suitable Marketing Automation Solution, this dream is about to become a reality! Let us introduce “Mautic”.

What is Mautic?

Founded in 2014, Mautic is the first open source marketing automation cloud. It is a cutting edge marketing automation platform, powered by the open-source technology. In May 2019, Acquia – an open digital experience platform – acquired Mautic. By now, more than 200,000 organizations are using Mautic in more than 30 languages.

What is Mautic?
Source: mautic.org

Mautic is an open source marketing automation software that revolutionized the area of marketing automation tools, just like WordPress did for building websites.

Mautic offers everything you need to: 

  • manage your subscribers and customers from the first contact to successful sales
  • setup email campaigns and newsletters with a campaign builder
  • create fantastic sales funnels on all the channels your customers use: emails, websites, pop-up, push-notifications, WhatsApp, SMS, Facebook, Facebook chatbot, LinkedIn, Twitter, etc.

The classic features are:

  • email marketing
  • automated campaigns – automatic marketing and sales funnels, matching the customer and their interests
  • creation of landing pages and lead generation forms

There are basically no limits to further development. The community is growing and since Mautic is an open-source software you can add plugins easily and do customized on-demand development.

Mautic managed by hartmut.io

Mautic is an open source and self-hosted software. Open source means you can download the software for free. Self-hosted means you need a few other services to keep the software running and doing exactly what you want (including a hosting provider, a server, an email delivery provider, etc.).

For open-source software, it is necessary to modify and integrate the software according to the individual needs of a business. This is where harmtut.io makes your life easier with the “Managed Mautic Solution”.

Hartmut works with the open source software Mautic and solves the difficult technical part for you in the background. This includes:

  1. hosting
  2. setting up and maintaining the server
  3. data storage
  4. installing the Mautic software
  5. setting up and managing the email dispatch, including spam and bounce management, server services, etc.
  6. essential settings for security, performance and legal compliance (GDPR)
  7. templates for marketing campaigns: emails, newsletters, funnels, etc.
  8. regular updates checked by hartmut.io
  9. hartmut.io academy: learning videos for all members on the effective use of software and digital marketing
Mautic managed by hartmut.io
Source: hartmut.io

This integration builds the technical basics for you and ensures the smooth running of your marketing campaigns. Easily overcome the challenges of hosting, maintenance, updates and much more with this easy-to-use integration!

Excellent support based on extensive experience is included so that you can focus on the essentials of your marketing: reaching your existing and potential customers with relevant news and valuable content. This and its attractive price really sets hartmut.io apart from competitors like HubSpot, ActiveCampaign, Klick Ttipp, and Mailchimp.

With the open source connection to various channels, Hartmut also makes it easier for you to conquer an international market, including the number one emerging economy: China. As Hartmut is constantly improving its product, a social media plugin is under development.

Mautic Marketing Automation Review

With its versatile functions, Mautic users can personalize and automate their entire “digital experience”. Old marketing automation platforms are closed, complicated and expensive. In comparison, Mautic is flexible, intuitive and budget-friendly. 

  1. User-friendly software 
    • effortlessly create and control your marketing campaigns
    • easily track the success of your campaigns
    • almost limitless extensibility and longevity of the entire system
  2. Targeted content 
    • Pick up your customers where they are and deliver the content they want – from email to push notifications, website pop-ups, landing pages, SMS, and other messenger services.
  3. Highest security 
    • secure hosting
    • the fastest server architecture available
    • continuous update of the software, email service, and the interface to integrated services like WhatsApp, SMS and Facebook Messenger
  4. Legal compliance
    • GDPR-compliance
  5. Outstanding customer support
    • Your questions will be answered with many useful tips

This marketing automation tool is the most flexible, intuitive and budget-friendly solution for anyone who wants to fully automate and take their marketing to the next level. Read more about the pros and cons of Mautic users.

The Takeaway

Tenba Group is excited to offer the Mautic managed by hartmut.io integration in Cyprus together with our experienced and professional international partner.

To summarize, these are the top 10 reasons why Mautic is one of the best open source marketing automation tools. Read more here.

  1. user-friendly interface: drag & drop system
  2. A/B testing
  3. contact management: segmentation of contacts based on tags and categories
  4. lead scoring: automatic scoring to the contacts to generate the perfect customer for sales
  5. centralized connection to other marketing channels (multi-channel communication): sending personalized messages through all communication channels
  6. dynamic content: create customized content for your emails, websites, and pop-ups based on user behavior
  7. comprehensive tracking across all channels: only relevant messages are sent to customers via the exact channels where they are located
  8. clear analysis and simple reporting
  9. third-party integration: connect Mautic with all other programs relevant to your business
  10. outstanding hartmut.io support at the “Mautic managed by hartmut.io” integration

Mautic by hartmut.io - the 2020 Mautic Marketing Automation Review

Tenba Group is the digital marketing agency of small businesses and medium-sized companies. Our experts are excited to help you to get more attention online.

Not sure where to start? Test our digital marketing services with our FREE audit of your online presence. We check your website’s security, user experience, SEO and legal GDPR text, as well as your social media websites. Contact us today!

Disclaimer: This blog post contains affiliate links. For us to support our blogging activities, we may receive monetary compensation or other types of remuneration for our endorsement, testimonial, and/or link to any products or services from this blog post. We only recommend or endorse products and services that we approve of and value, and feel would be helpful for our readers.

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What is Sina Weibo? Know Your Chinese Social Media! https://tenbagroup.com/chinese-marketing/what-is-sina-weibo-know-your-chinese-social-media/ https://tenbagroup.com/chinese-marketing/what-is-sina-weibo-know-your-chinese-social-media/#comments Thu, 24 Oct 2019 03:35:10 +0000 https://tenbagroup.com/?p=19419 Are you wondering what is Sina Weibo? Is Chinese Social Media a jungle of information for you? Look no further! In this weeks’ blog article by Tenba Group, we take a deep dive into Sina Weibo, the second-largest social media platform in China. But watch out, Douyin respectively TikTok, the Chinese short video apps, is …

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Are you wondering what is Sina Weibo? Is Chinese Social Media a jungle of information for you?

Look no further! In this weeks’ blog article by Tenba Group, we take a deep dive into Sina Weibo, the second-largest social media platform in China. But watch out, Douyin respectively TikTok, the Chinese short video apps, is starting to catch up fast!

Know Your Chinese Social Media

The number of users of social networking platforms worldwide is rising without an end in sight. The number of social network users is projected to surpass 3 billion in 2021. With more than 2 billion monthly active users, Facebook is undoubtedly the most popular social media worldwide. At the same time, the number one Chinese social media platform WeChat alone has more than 1 billion monthly active users. This means, almost every Chinese is using this app and social media in general. 

Sina Weibo - Chinese Social Media - Tenba Group 3
Source: www.weibo.com

To boost the local economy and to provide politically-correct content for its citizens, China set up the Great Firewall of China and internet censorship. As a result, the top social media platforms in the Western world like Facebook, Twitter and YouTube cannot be reached in China since 2008. Today, Chinese social media and e-commerce platforms are booming in China and around the world.

The 5 most popular Chinese social media sites are:

  1. WeChat (since 2011) – the Facebook of China & the app for everything
  2. Sina Weibo (since 2009) – the Chinese Twitter
  3. Douyin resp. TikTok (since 2016) – Chinese short video app
  4. Mafengwo (since 2010) – the Chinese TripAdvisor
  5. Xiaohongshu aka RED (since 2013) – the Chinese all-round social media and e-commerce platform

What is Sina Weibo?

“Weibo” (微博) means “micro blog” in Chinese. Launched by Sina Corporation in 2009, Sina Weibo or simply Weibo is a microblogging website and app which compares to Twitter and Instagram. With more than 300 million monthly active users, it is China’s biggest social media platform after Tencent’s WeChat.

Compared to WeChat, Sina Weibo is mostly used by a younger population. It offers more informational and trending content. Weibo allows businesses to set up official and verified accounts to communicate with their followers and to advertise their products and services.

What’s on Sina Weibo?

Weibo users value these main features:

  • 140 characters limit per post
  • Posting images
  • Instant messaging
  • Following people and official accounts
  • Weibo stories
  • Use (location-based) hashtags
  • “Trending Topics”

Sina Weibo - Chinese Social Media - Tenba Group 1
In 2013, the Alibaba Group, the largest e-commerce platform in the world, acquired an 18% stake in Sina Weibo. This deal is expected to drive more web traffic to Alibaba’s Taobao Marketplace, the largest e-commerce website in China with a consumer focus.

Today, together with TouTiao, Sina Weibo is one of China’s dominant sources of news content. Weibo is also a huge financial success, surpassing the 30 billion USD market valuation at the stock market.

How you can benefit from Sina Weibo

Your business can benefit from reaching a wide audience on Sina Weibo. The 5 main ways to increase brand awareness and to gain visibility on Weibo are:

  1. Weibo Influencer Campaigns: Working with Chinese influencers, Wanghongs and Key Opinion Leaders (KOL marketing), allows you to reach a younger population in China.
  2. Weibo Paid Ads: They work similarly to WeChat ads. To attract more followers, there are 3 types of paid ads options available on Weibo Paid Ads:
    • Fensi Tong (粉丝通): this allows more specific targeting options, including interests, gender, location, and devices.
    • Sponsored Post: Promotes content to current followers and/or potential followers.
    • Weibo Tasks: Grow your followers by paying other accounts to repost
  3. Weibo Lottery: Connect with your audience by letting them win prizes.
  4. Cross-Promotion: Sina Weibo is a great commerce platform for B2C promotion. And it also works well for B2B promotion.
  5. Organic Growth: Posts with higher engagement will reach more Weibo users. It is therefore vital to continuously improve the content quality.

Depending on your account verification status, you Weibo users can modify their Sina Weibo profile appearance and enjoy different privileges. According to their package, businesses can benefit from specific promotions, events, coupons, private messages, data analysis, and social listening.

  1. Individuals: Personal and private accounts
    • Personal users – FREE
    • KOLs – FREE
    • Grass root media – FREE
    • Grass root media partners – FREE
    • Superstar KOLs – FREE
  2. Businesses: Business accounts are suitable for companies, nonprofits, and government institutions. Note that there are different prices for Chinese companies and foreign companies.
    • Basic – 300 RMB (~40 USD) resp. 1,000 USD
    • Medium – 5,000 RMB (~700 USD): additional VIP phone customer service
    • Advanced – 9,800 RMB (1,400 USD): additional annual membership

The Takeaway

Now you know what is Sina Weibo and you got an insight into Chinese Social Media.

Sina Weibo - Chinese Social Media - Tenba Group

Learn more about doing business in China and the Chinese business etiquette by clicking here. If you’re not sure where to start with doing business in China or digitalization, Tenba Group is the digital marketing agency that you can trust!

  1. Tenba Group can set up a Sina Weibo business account for you.
  2. We run Sina Weibo advertising, influencer campaigns, lotteries, and cross-promotions for you.
  3. Tenba Group is also here to adjust your existing website or create a Chinese website for you. This includes hosting your website in Hong Kong or mainland China. 
  4. We are also happy to provide fresh Chinese content or translate existing content into Chinese for you.
  5. If you are new to the Chinese market, you can benefit from our expertise. We have many Chinese marketing tips for Western companies and we are excited to assist you to develop a strategy to conquer the Chinese market.

Discover more of our digital marketing services and test our expertise with our FREE audit of your website. This unique manual review of your online presence will offer useful insight. We review your online security, user experience (UX), SEO rating and GDPR compliance. Contact us today for further information.

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13 tips on how to make a website load faster https://tenbagroup.com/digitalization-posts/13-tips-on-how-to-make-a-website-load-faster/ https://tenbagroup.com/digitalization-posts/13-tips-on-how-to-make-a-website-load-faster/#comments Thu, 10 Oct 2019 05:05:59 +0000 https://tenbagroup.com/?p=19351 Chances are you came here to learn how to make a website load faster because you already know that time is of the essence – both for business people and consumers. Finding the desired information, products and services fast and easy is a key factor for the success of any online business. No matter, if …

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Chances are you came here to learn how to make a website load faster because you already know that time is of the essence – both for business people and consumers. Finding the desired information, products and services fast and easy is a key factor for the success of any online business.

No matter, if you run a startup website or an established online business, page speed matters – for the user experience (UX) and also for the search engine ranking. Do you want to take a step back? You may want to start by building a website. WordPress is the most popular CMS and easy to use. Learn how to create websites with WordPress in this easy-to-follow step-by-step guide by your trusted web development agency Tenba Group.

Did you know that slow load times are among the top reasons why people leave your website? In this week’s blog article, Tenba Group, the online marketing agency of your choice, reveals 13 tips on how to make a website load faster. Learn how to speed up your website, minimize the bounce rate and improve the user experience of your visitors! Besides, a website that loads faster will improve in the ranking of search engines – ask your local SEO company!

How to make a website load faster

Are you ready to learn how to make your website super fast? You can start by going to Pingdom or Google PageSpeed Insights. These are free tools to test your website’s page load time and get a hint on what the issues are. After you made the improvements on your website, go back to check and compare the page loading results! Speed web page: ready, set, go!

How to make your website faster - Speed up your website today - Tenba Group 2

  1. Web Hosts: Reach for the clouds
    • One of the easiest ways to speed up your website is to look at your web server. Instead of the cheaper shared hosting, consider changing your hosting plan. Traditional “shared hosting” hosts websites on a physical server where all resources are shared (often not equally) among the websites. 
    • On the other hand, cloud hosting ensures virtually limitless resources for all applications. Besides, cloud hosting offers more control over how users can customize their servers and install the required software.
    • TIP: Tenba Group has made very positive experiences with the provider Cloudways. Discover more advantages of cloud hosting over traditional web hosting.
  2. It’s all about the cache
    • If you wonder where all the cached data is stored, the answer is that it depends. There are different types of caching, which follow the same principle but work differently in practice. 
    • Browser Cache (User Level): Website caching means that the browser cache stores larger static files so they don’t have to be loaded every time a user visits a website. This is mostly for scripts, CSS and other static files like images. This allows visitors to access a website more quickly because the client/browser does not have to request each file every time.
    • Server Cache: The server cache works the same way as the browser cache – on the server level. The webserver cache can be emptied in WordPress with Breeze and Cloudflare.
    • Distributed Cache (CDN): A Content Delivery Network (CDN) is a geographically distributed group of servers. They work together to provide fast delivery of online content. These global servers share the static files of a website, such as images, videos, CSS or JavaScript. And they deliver them from the server closest to the user’s physical location. For example, when a user clicks on a video, the file loads faster because it is distributed from a nearby server. Websites use CDNs to make sure that visitors from around the world have a more accessible and faster experience. 
    • TIP: The most common CDNs include StackPath, CloudFlare and Amazon CloudFront. The CloudFlare CDN is free and it provides additional security like DDOS protection and firewall settings as well as a free SSL certificate.
    • TIP: WordPress offers some popular caching plugins like W3 Total Cache (one of the most popular plugins for WordPress) and WP Super Cache (ideal for high-traffic sites).
  3. Configure the “expires headers”
    • For all types of cache, there is an expiration date in the file header which determines how long these files will be stored on the visitor’s computer and on the servers. The default is set to zero seconds, so everything expires right away. Images (jpg) are set to 1 week.
    • TIP: Increase the “expires header” for static files like images as high as you want. The expiration date for dynamic data that you update frequently should remain at zero seconds.
  4. Use essential plugins
    • Almost 50% of the 172 million websites worldwide run on WordPress. Plugins often make your life easier. But the more plugins there are on your website, the longer it takes to load. Old plugins can slow down website performance drastically.
    • For example, instead of the Google Analytics plugin, you can add the tracking code to your website footer manually.
    • TIP: Remove plugins, which you don’t use anymore or which don’t do what they are supposed to. Maybe there is even a better plugin available for what you want to do by now? Keep in mind that outdated WordPress plugins are often security vulnerabilities.
  5. Optimize your images
    • According to HTTP Archive, 61% of a website’s page weight is images. The overall size of your small business website, and the image size in particular, greatly affect your site speed. Obviously, the larger the content, the slower the site.
    • You can start by reducing the number of images. But this may be boring. So, reducing the file size of your images is a great solution. Change the resolution (quality) of the image to the standard web resolution size. This is 72 DPI. Another simple way, which reduces the size, is compressing the picture and/or cropping the image (cutting unneeded areas). 
    • TIP: On WordPress, there is a free plugin called WP-Smushit. This removes hidden information on images. This plugin scans images as you upload them, and prevents unnecessary data from being attached. Therefore, it decreases the file size while keeping the quality of the image. 
    • TIP: Tools like Picturefill or Adaptive Images help you to save bandwidth and improve the page speed of your site. You can also consider using new image formats like WebP and JPEG XR. This helps to reduce image weight by 20-25% without sacrificing image quality. 
    • TIP: Use caching for images. This means storing images in the cache so they don’t have to be loaded every time a visitor is looking at them.
  6. Combine images with CSS sprites
    • An image says more than one thousand words. But if you have several images on your page, you are forcing multiple roundtrips of the server to get all the resources. This slows down your site loads. Image sprites are a great way to bypass this issue.
    • For example, an image sprite can combine all background images on a page into one single image. This means all images appear when the main “sprite” loads. This also reduces flickering images and a smoother experience for your users.
    • TIP: WordPress offers several plugins for this purpose or ask the WordPress development company of your choice for assistance.
  7. Compress your content
    • Besides images, you can also optimize the rest of your content. This significantly contributes to improving your website’s performance, in particular, grouping JavaScript and CSS files.
    • TIP: GZIP compression is a function of the compression of HTML, CSS, and JavaScript. Learn how to enable GZIP compression in WordPress.
  8. Clean up!
    • Remove outdated and irrelevant content and broken links.
  9. Limit external requests
    • If a website requests a lot of files from third party servers like Google Fonts, Facebook and other social media sites as well as CDNs for JavaScript files, the speed suffers since you first have to connect to a lot of servers. 
    • TIP: Minimize these requests and store files locally wherever you can.
  10. Physical server selection
    • For example, if your target audience is in Germany, choose your web server in Germany to make your website load faster.

How to make your website faster - Speed up your website today - Tenba Group 3

Now you have learned 10 hacks on how to make a website load faster. Do you still want more? Tenba Group, your trusted digital marketing company, is also an expert for the Chinese market. Without further ado, we provide 3 more tips on how to make your Chinese website faster and by-pass the “Great Firewall of China”

How to speed up your website for the Chinese market

In China, a website that is not optimized takes 25 seconds on average to load. According to a survey by Akamai Technologies, 47% of consumers expect a page to load in 2 seconds or less. Therefore, if your website is not optimized in China and across the globe, users will not open it!

Lucky for you, you opened this blog article from your preferred marketing agency. We will show you how to optimize your website for the Chinese market.

  1. Select your channels
    • Avoid connections to blocked websites like Facebook and Google, including Google fonts. This will only result in a time-out and slow down your website.
  2. Use a Chinese CDN
    • In terms of server location, if you have a registered Chinese company you can host directly in China and use a Chinese CDN via Alibaba Cloud.
    • TIP: A less expensive way- without the need to register a Chinese company- is hosting your website in Singapore or Hongkong to get the best speed in China.
  3. Use “good” keywords
    • Avoid keywords that are regarded as “bad” by the Chinese government. Examples of sensitive topics are politics and human rights. If you try to publish content on sensitive topics, the “Great Firewall of China” will likely block your website.
    • TIP: Focus on business-related communication. Read more about internet censorship in China.

As Chinese e-commerce is booming, make sure you are doing business in China efficiently. This includes setting up a website tailor-made to the preferences of Chinese customers and targeted marketing

The Takeaway

You now learned 13 ways how to make a website faster – in China and around the world! Put this knowledge into practice and increase your site performance today!

Does this sound like too much work or you are not sure where to start? Tenba Group is the digital marketing agency of your choice to make your life easy. Sit back, relax and let us do the work for you! 

Our dedicated team is excited to help you to set up and improve your website – in China and across the world! From website design for small businesses to digital marketing services like strategy development, popular social media management, and improving SEO. Increase your brand awareness, boost leads and sales. And the best part – our affordable prices won’t break your bank!

40. How to make your website faster

Are you ready to get started? Discover more Chinese marketing tips for Western companies. Or try Tenba Group’s FREE audit of your website! This individual manual screening reviews the speed and user experience on your website, SEO, security, and legal GDPR compliance. Besides, we check the social media integration of your online activities. Contact us today!

Disclaimer: This blog post contains affiliate links. For us to support our blogging activities, we may receive monetary compensation or other types of remuneration for our endorsement, testimonial, and/or link to any products or services from this blog post. As a marketing company for small businesses, we only recommend or endorse the products and services that we approve of and value, and feel would be helpful for our readers.

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How to Start Affiliate Marketing – for business owners and marketers https://tenbagroup.com/digitalization-posts/how-to-start-affiliate-marketing/ https://tenbagroup.com/digitalization-posts/how-to-start-affiliate-marketing/#respond Thu, 26 Sep 2019 04:13:26 +0000 https://tenbagroup.com/?p=19362 Affiliate marketing is a massive opportunity both for businesses and marketers alike. Businesses can get more of their products and services sold. At the same time, marketers, influencers, and even other businesses can further build out their revenue streams. Learn how to start affiliate marketing in this blog post. In fact, 15% of total digital …

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Affiliate marketing is a massive opportunity both for businesses and marketers alike. Businesses can get more of their products and services sold. At the same time, marketers, influencers, and even other businesses can further build out their revenue streams. Learn how to start affiliate marketing in this blog post.

In fact, 15% of total digital media advertising revenue is attributed to affiliate marketing and annual affiliate marketing spend is projected to hit 6.8 billion USD by 2020. So, if you’re not investing in affiliate marketing, you’re seriously missing out. For those who have been scratching their heads at what affiliate marketing is, let’s talk a little about what the hype is all about.

What is Affiliate marketing?

Affiliate marketing is helping businesses sell their products and then making a commission from the sale. It could be anything from a skateboard to an online tool. There are millions of affiliate offers that you can choose from, so regardless of your niche, chances are there are products that you will be able to promote to your audience.

What are the types of affiliate programs?

There are two broad categories of affiliate programs. One-time commission offers and recurring promotions. A one-time commission is as the name suggests – as soon as you help a business drive a sale, you get paid a commission. End of story. There will be situations where a business has upsells and promotes other products to the customer you referred and you make additional revenue, but otherwise, that’s it. 

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On the other hand, there are recurring offers for products where a customer has to pay a monthly or annual subscription. An example of a subscription product you’re likely familiar with is Netflix or Amazon Prime. As an affiliate marketer, every month that the customer you referred pays for the monthly subscription, you make a percentage of the payment for the lifetime of the customer.

So if the customer stays subscribed for the next 3 years, then you will also be paid for the next 3 years. Pretty amazing, right? So, how to start affiliate marketing?

Which affiliate program is suitable for you?

When it comes to designing an affiliate program, you don’t exactly have a lot of say. It depends on what type of product you already have. If you’re selling one-off water bottles, then you’ll have to go with a one-time commission offer. 

On the other hand, as an affiliate marketer, because there are so many offers out there you can afford to be choosy. There are many out there that prefer one-time affiliate offers because you don’t have to worry about whether or not someone will stay on a subscription service or not. They would rather make 100 USD than 100 USD over 5 months.

Tenba Group favors the recurring models for a couple of reasons. First, we believe that recurring payment models are a form of building wealth (as opposed to only making money – a subtle difference). Our perception of building wealth is having assets that continuously generate revenue even when it is left alone. We appreciate the passive income component of it.

Secondly, we feel that the more we make promoting a recurring model the more we are helping someone. The way we think about it is someone won’t pay for a subscription service every month unless they think it is useful. In this sense, we feel like the more we make, the more people we’re helping because we promoted a solid product or service.

At the end of the day, you should be working with both payout program types. However, whether you decide to focus more on promoting the offers that drive your revenue every month or one-time is up to you.

How to start affiliate marketing as a business?

There are many different ways to set up your affiliate program and it depends on where your business is hosted, for example, WordPress, Shopify, Squarespace. If your business is on WordPress, then you can use tools like AffiliateWP and WP Affiliate Manager. Otherwise, you may want to take a look at affiliate networks such as Shareasale and Commission Junction.

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As you’re creating your program, take a look at what your competitors are offering to get an idea of what percentage commission you want to be giving. Think about creating an offer that is enticing and will make others want to promote your product. 

How to start affiliate marketing as a marketer or influencer?

You’ll first need to think about your business and niche and the type of products you want to be promoting. ClickBank and Shareasale can be good places to start if you’re just getting into space and want to see the different offers out there. When you’re ready to get more specific, there are several good lists out there that are quite comprehensive. For example, this post by Adam Enfroy on top paying affiliate offers is helpful if you’re not choosy about a one-time commission or recurring. Or, check out this comprehensive list of recurring affiliate programs that you can promote. 

Just remember, before choosing your offer that you check out the product. You don’t want to be promoting a product to your audience that sucks. You can easily do this by running a quick Google search on the product’s reviews. If there are absolutely no reviews and it’s not too expensive, we suggest purchasing it and testing it yourself or reaching out to the company to ask for a free trial run. There are many different ways you could promote a product. The below only lists a few different methods:

  • Write blog posts promoting/reviewing the product
  • Review/talk about it on YouTube 
  • Run advertisements on Facebook/Google/etc
  • Leverage your email list to promote the product
  • Create a course that recommends students use the product

How much can I make from affiliate marketing?

The sky is your limit! It all depends on how well you’re able to promote your affiliate offers. For example, there are bloggers making 50 USD per month just from affiliate marketing. Remember, affiliate marketing is just a mutually beneficial relationship. The more you help a company drive more sales, the more money you’ll make. Win-win!

The Takeaway

Now you know how to start affiliate marketing, you also know that it is a massive opportunity to help grow your business regardless if you have a product or not. As a business with a product, you can grow your monthly sales and build a stronger brand as you will have people reviewing (and hopefully recommending) your product. As a business building an affiliate marketing revenue stream, you can promote products that you know your audience will benefit from and make money from it as well!

Not sure where to start? Test Tenba Group’s services with our FREE audit of your website. It’s a unique manual review of your online presence. We check everything from your website’s security to user experience, SEO and legal GDPR compliance, as well as your social media integration. Contact us now! Still not sure? Read the testimony from our successful clients.

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How to launch an app in China https://tenbagroup.com/chinese-marketing/how-to-launch-an-app-in-china/ https://tenbagroup.com/chinese-marketing/how-to-launch-an-app-in-china/#comments Fri, 06 Sep 2019 08:32:21 +0000 https://tenbagroup.com/?p=19280 An intro marketing guide on how to launch an app in China and conquer the Chinese app market with your digital product. China is becoming the next target for businesses and startup founders. The challenge is how to enter the market and stay there. The mobile app and web app market is no different when …

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An intro marketing guide on how to launch an app in China and conquer the Chinese app market with your digital product.

China is becoming the next target for businesses and startup founders. The challenge is how to enter the market and stay there. The mobile app and web app market is no different when it comes to breaking the invisible “Great Wall” of strong culture and Chinese perception of Western products.

Therefore, here’s a guest post from one of the top app development companies in Europe – Wolfpack Digital. Take it as a starting point of your digital product’s journey towards the Chinese market and discover how to launch an app in China.

How to break the Chinese Firewall with your app

China is known for not playing by the world’s rules. The basic concept of freedom of choice and limitless access to the online world is something controlled by the government.

The Chinese Firewall – a wordplay with the Great Wall of China – is the way the People’s Republic of China aims at boosting the local economy while “protecting” its citizens from the Western tech titans and “harmful” information. Some of the world’s highest-ranked brands, such as Google, Youtube, Facebook, Wikipedia, Twitter, Instagram, The New York Times, Vimeo, and the list goes on, are simply banned from general use.

To put it simply, the Chinese government controls the internet. It’s the “Big Brother” who is all eyes and years on who enters the “playground”. Therefore, foreign companies have to adapt to domestic regulations and build a product that is entirely in tune with specific trends that dominate Chinese businesses. Have a look at how the internet is censored in China and what entrepreneurs need to know about it.

This being said, when building a mobile or web app, try to do well-documented research about what components, third parties elements should be excluded, and try to integrate their Chinese equivalent. One good example of how a company has adapted to the authoritative Chinese government is the case of Apple that decided to delete their VPN apps and build a data center in China with its regulations in mind.

How to build an app that will make Chinese users happy

There’s no secret recipe for building the next WeChat app that will be as indispensable for anyone living in China. But there are some proven tricks and successful components you can add to improve the chances of succeeding. Try as much as possible to use QR codes, WeChat functionalities, add rich content and read some tips on how to optimize your mobile app to increase revenue.

In QR codes they trust

It’s no secret that Chinese people have a soft spot for QR codes, their likeliness to use the quick response codes is close to obsession. This is why many Western brands have incorporated QR codes into their apps once they decided to conquer the Chinese market. Tech specialists like to claim that if it wasn’t for this Chinese addiction, QR codes would have disappeared from the app market a long time ago.

Integrate WeChat functionalities in your app

Having talked about the Chinese Firewall, the fact that tech titans haven’t been allowed in China, there were some gaps to fill in the market. This resulted in the growth of the WeChat app – the almighty dragon, the app for every need a user might have.

In China, WeChat functions as a messaging and calling app, localization app, search engine app, news feed app, e-wallet app, public services app, mobile top-up, and booking app. To prepare yourself, read the article on How WeChat changes the world’s app market – key trends and proven strategies.

Content for Chinese apps

This is really not rocket science! Just take a quick look at some Chinese apps and websites. The most common things you will find are rich content, bright colors and lots of gamification actions. The minimalist and reduced approach doesn’t work well in the case of Chinese apps. Chinese users generally prefer a more elaborate UI/UX design. Make sure to add plenty of copy, mascots, and characters that will keep your users engaged.

In the case of numerology, the trick is to use “good” numbers for everything related to values, for example, prices. This may sound trivial to Western consumers but is of the highest importance to Chinese users.

For example, eight is very good, as in Chinese it is pronounced ba (八), which sounds like the fa (发) in “to become rich” ( 发财). On the other hand, you should avoid four, which is si (四). This sounds similar to si ( 死), meaning death. This is why in Chinese buildings, there is often no 4th floor.

Talking about numbers, consider using the in-app payment facilities from WeChat – the super Chinese app. Paying with WeChat is a hard-to-break habit that you should take into consideration if you want your users to use it.

How to localize your app for the Chinese market

Choose a Chinese name for your app

Most brands present on the Chinese market flatter themselves with an authentic “Made in China” tag. Therefore, Chinese users are more keen to use a product with a Chinese name rather than an English one. Giving your mobile or web app an English name is like feeding a shark from your hand. The chances of surviving are close to zero. However, if you are the lucky owner of a large brand, then being foreign is to your advantage – the Chinese love famous and luxurious foreign brands!

Make sure your app name has no double meaning

Try to give your app a Chinese name and make sure it doesn’t have a double meaning in their culture. You can surf the internet for examples of how some companies tried to rebrand to Chinese but failed.

Airbnb is a good example of how brand localization may go the wrong way. Long story short, Chinese people started to make fun since the Chinese name for Airbnb was very hard to pronounce and it was associated with a “cheap mattress”, a “woman’s body part”, or a “fake clothes brand”.

Ask a local to help

Finding a good name for your app can be a difficult job. But you can always ask a local for help to find a name, which reflects your business identity and goals. This way you will save yourself from unpleasant misunderstandings.

Where to launch an app in China

WeChat is truly phenomenal. Today, it has over 1 billion monthly active users and over 1 million mini-apps in its Chinese app store. So-called “mini-programs” are small apps inside of WeChat. For example, if you need a cab, you don’t have to download the separate app Didi Chuxing from your app store. Instead, you can simply open the respective mini-program directly in WeChat.

Mini-apps load faster, because they are only up to 2MB large. For your business, these mini-apps provide an attractive alternative, because they are cheaper and easier to build compared to “full” apps.

You will be part of a trend: Alibaba (the world’s largest online commerce business) and Baidu (China’s most popular search engine) also plan to launch mini-apps in China. These are the reasons why WeChat Mini-programs are the perfect place to launch your app!

When programming your app, keep in mind that the programming languages to use for creating a WeChat mini-program are wxml and wxss. Additionally, Tencent – the tech giant behind WeChat – developed view languages for JavaScript and CSS. You need these languages to create a WeChat app.

Now you have learned many useful techniques on how to launch an app in China and conquer the Chinese app market!

How to conquer the Chinese app market

Now you know how to launch an app in China. At the end of the day, as different as it is, the Chinese app market is accessible for foreign entrepreneurs. The challenging app launch in the Chinese app market will be rewarding and fruitful in the end if it’s done properly.

Before you launch an app in China – whether it’s a mobile or web app – try to find a trustful partner for both app development and launch strategy. Good for you that there are specialists out there who have done that and can share their expertise with you.

About the Author

Valentina Biciuc is a Marketing Specialist at Wolfpack Digital

Valentina Biciuc is a Marketing Specialist at Wolfpack Digital – a mobile and web app development company with over five years of experience in building powerful digital products for brands from all over the world.

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7 Tips for Doing Business in China https://tenbagroup.com/chinese-marketing/7-tips-for-doing-business-in-china/ https://tenbagroup.com/chinese-marketing/7-tips-for-doing-business-in-china/#comments Thu, 29 Aug 2019 03:51:16 +0000 https://tenbagroup.com/?p=19242 Are you interested in doing business in China? Or are you wondering about the Chinese business etiquette? These are certainly excellent questions! The Chinese economy is the world’s second-largest economy by nominal GDP (Gross Domestic Product), which is an estimated 14.2 trillion USD in 2019. It is the world’s largest economy by PPP (Purchasing Power …

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Are you interested in doing business in China? Or are you wondering about the Chinese business etiquette? These are certainly excellent questions!

The Chinese economy is the world’s second-largest economy by nominal GDP (Gross Domestic Product), which is an estimated 14.2 trillion USD in 2019. It is the world’s largest economy by PPP (Purchasing Power Parity), which is an estimated 27.3 trillion USD in 2019. China is one of the world’s fastest-growing economies, with growth rates averaging 6%.

From mining, manufacturing, and construction – the industry in China is booming. And the 900 trillion USD “New Silk Road”, China’s New Belt and Road Initiative (BRI), aims at reopening the trade corridor between China and the West. The current trade war with the United States does not seem to impact the Chinese economy much. 

Hence, doing business in China is a great opportunity for any enterprise. In this week’s Tenba Group article read about the Chinese Business Etiquette and how to unlock the potential of this powerful market for your company.

7 Tips for Doing Business in China

The Chinese business culture has some special business etiquette, customs, behaviors, and manners. The Chinese business etiquette vs American (Western) may seem a more strict, hierarchical and formal. 

Therefore, understanding the differences will help you to unlock the power of globalization and the limitless potential of the Chinese market for your business.

  1. Entrance protocol
    • Make sure to enter the meeting room in order of seniority. You should actively demonstrate great respect to the head of the Chinese delegation. The person with the highest rank of your team should introduce the other members of your group.
    • Tip: Try to get the names, positions and ranks of the Chinese partners you will meet in advance to prepare for your meeting and add them to your notes.
  2. Respectful greeting
    • Nodding and smiling are common greetings. In official business meetings, a handshake must be initiated by your Chinese counterpart. Handshakes in China are not as strong as in the West – expect it to be soft and short. Keep eye contact brief. Too much eye contact may be interpreted as a challenge.
    • Tip: Like the rest of the world, Chinese people appreciate it if you can use some Chinese words. You can say “您好” (nǐ hǎo – hi, hello) or “很高兴认识你” (hěn gāoxìng rènshí nǐ – Nice to meet you). Learn more practical Chinese phrases and practice the Chinese business etiquette in tailormade coaching by Tenba Group.
  3. Business cards
    • Exchanging business cards is a key part of introductions when doing business in China. It is regarded as an extension of the person. Make sure to accept the business card with both hands and give yours to the Chinese counterpart with both hands as well (Chinese side of the business card up). Treating the business card carefully and studying it briefly before placing it in your business card holder, never in your wallet or pocket.
    • Tip: Make sure you have your company details in Mandarin and English on your business card. If you need help with translating your name and business details to Chinese (simplified), Tenba Group is here to help.
  4. Never lose face
    • Losing, giving or saving “face” is an essential Chinese concept. It can be translated to your honor, and the honor of those you are with. Avoid self-deprecation, sarcasm, open criticism and negativity. 
    • Tip: Stay respectful, factual and friendly. If there is a conflict or disagreement on the horizon, stay solution-oriented. For example: Say that you value their opinion or view. And another option could be *add your suggestion*. You can say “Maybe” or “We’ll think about it” instead of a harsh “No”.
    • Tip: It’s rude in China to point with your finger. Instead, point with your open hand or, if possible, make eye contact and get someone’s attention without using your hands at all.
  5. Engage in business talk
    • Chinese people, as does the rest of the world, often open conversations with an informal conversation. Questions like “你吃了吗?” (Nǐ chīle ma? Did you eat yet?) or “你去哪儿了?” (Nǐ qù nǎr le? Where have you been?) are popular ice breakers in Chinese culture. There is no need to answer in detail. 
    • Keep in mind that business meetings are often 95% conversational talk to get to know each other and see if you can become friends and thus do business together. Only 5% is actual business talk. It’s quite the opposite of Western business meetings. 
    • Tip: The Chinese way is always to establish a good network, 关系(guanxi). Business is better among friends. That’s why a Chinese businessperson first wants to gain a potential partner as friends. If they think you won’t be a good friend, maybe too arrogant, they won’t do business with you.
    • Tip: Safe universal conversation topics include weather, travel, and food. Talking about your positive impressions of China in such aspects is always welcomed. Avoid political discussions, especially those related to Hong Kong, Taiwan, Tibet, and human rights in general.
  6. Bring a Gift
    • Giving gifts to your Chinese business partners is almost an art. Gifts should not be too costly. And if your business counterparts are government officials, make sure you don’t give them a reason to mistake your gift as a bribe. In Chinese culture, clocks, watches, green hats, or chrysanthemums are often seen as symbols for bad luck and are therefore not suitable as gifts. When you receive a gift, accept it with two hands. Do not open the gift immediately unless the person who gives it to you asks you to. 
    • Tip: Electronics, tea leaves, red wine, fruits, silk and presents from abroad are valued gifts for Chinese business associates.
  7. After the meeting
    • Wait until the host ends the meeting and allow the Chinese to leave first. They will leave the meeting in the order they came in (hierarchical). Make sure that your team also leaves in the correct order.
    • Tip: It is typical for the Chinese to extend negotiations beyond deadlines. So, don’t remind your overseas colleagues about deadlines and feedback. Patience is a virtue. And most likely, a business deal will not close after just one meeting. Only when the personal relationship is established with your Chinese business partners, then the business deal moves forward.
Chinese Business Etiquette Revealed

These were the 7 tips for doing business in China. You have increased your knowledge of the Chinese business culture. Now, it’s time to put your understanding of the Chinese culture into practice.

Chinese Business Etiquette Revealed

The Chinese market offers sheer unlimited potential and business opportunities. Foreign companies planning a market-entry in China should follow the particular Chinese business etiquette to ensure long-term success for their global business.

In summary, respect, keeping one’s face and hierarchy are essential among business people and society as a whole. Tenba Group revealed 7 hacks for doing business in China as well as practical tips.

These are 7 Chinese Business Etiquette Hacks

Entering the Chinese market and doing business in China properly is a timely process with lots of research and specific knowledge on how to target Chinese customers

Tenba Group, the digital marketing agency of your choice, offers digital marketing services for China and around the world. Our state-of-the-art digital agency services are affordable and at the pulse of time. Unlock the advantages of digitalization in business for your company today! 

From KOL marketing to WeChat advertising – your business can benefit from an expert on Chinese marketing for Western companies like Tenba Group. We can also help you to build a website for the Chinese market, or coach you for your next business meeting with Chinese partners.

7 tips for doing business in China - Chinese business etiquette hacks

Does this sound interesting, but you are not sure where to start? Why not test our digital agency services with our FREE audit of your online appearance. Our one-of-a-kind manual review checks your social media channels, user experience on your website, SEO, legal GDPR compliance and security. Contact us today! Tenba Group – Your Digital Link to China and the World.

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7 Top Real Estate Digital Marketing Hacks https://tenbagroup.com/digitalization-posts/7-top-real-estate-digital-marketing-hacks-in-2019-digital-marketing-agency-reveals-benefits-for-your-business/ https://tenbagroup.com/digitalization-posts/7-top-real-estate-digital-marketing-hacks-in-2019-digital-marketing-agency-reveals-benefits-for-your-business/#comments Thu, 22 Aug 2019 02:16:44 +0000 https://tenbagroup.com/?p=19216 Are you ready to discover real estate digital marketing tips? With digitalization conquering every part of our lives, a modern website combined with an integrated online strategy is essential for the success of any company. This is true for all sectors, not only digital-native start-ups and high-tech super companies. In this week’s Tenba Group blog …

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Are you ready to discover real estate digital marketing tips? With digitalization conquering every part of our lives, a modern website combined with an integrated online strategy is essential for the success of any company.

This is true for all sectors, not only digital-native start-ups and high-tech super companies. In this week’s Tenba Group blog article we will take a closer look at real estate digital marketing. We will reveal how a digital marketing agency can help you to skyrocket your licensed real estate business and conquer the online market.

7 Best Real Estate Digital Marketing Hacks in 2019

Discover the digital marketing trends and hacks of the real estate industry. Find out how to unlock the power of digital marketing for your licensed real estate business, agency or online platform.

7 Best Real Estate Digital Marketing Hacks in 2019
  1. Use Your Agency Website as Central Communication Point 
    • There is a sheer unlimited amount of social platforms, rating websites, and other online channels, where your business can shine. However, since those are not your own sites, the rules can change any time and you may not have any control over the content and the protection of your data anymore. Can you believe that only 26% of realtors have their own website?
    • Tip: Smart real estate business owners put their focus back on their own website as a core part of their digital marketing strategy. From there, they leverage other channels (social media, email marketing, etc.) to draw buyers and sellers to their websites. With the right web design tools, creating a modern website is possible for everyone.
  2. Achieve Higher Ranks on Search Engines
    • A main search ranking factor on Google – the biggest and for some the best search engine worldwide – for a local business is the proximity to the person submitting the search. This means, if someone searches for “real estate agent”, Google will return the closest local real estate businesses as the top results.
    • Tip: As Google now puts more emphasis on Google Reviews, having an updated Google My Business account can help you to rank higher on Google search results. And we all know: Having a good business is one thing, but your audience also needs to be able to find you. Stay ahead of your competition in the real estate markets!
    • Tip: Another way to achieve higher results on top search engines is SEO. Search engine marketing is a technique, which is often outsourced to a digital marketing agency, to avoid common SEO mistakes.
  3. Be Social on Social Media
    • People around the world love social media websites and their mobile apps. From Facebook to Instagram, Twitter, Pinterest, LinkedIn and many more. This certainly also applies to the real estate sector. Social media is easy, fun and interactive to use.
    • Tip: Make sure to have an account on the top social media sites and be active! Create interesting content for your audience and publish updates on social sites regularly. Make sure to engage with your audience, answer to comments and questions. Most importantly, make sure that your listings can be shared easily, for example through the share button or messenger. Also ensure that you have an integrated social media marketing strategy, which links your activities to all your online channels, including your website.
  4. Unlock the Power of Facebook Advertising
    • As you probably know, Facebook is the most popular social media in the world with almost 2.4 billion users. While sharing listings and interesting real estate content for free, you might also want to consider Facebook Ads to boost your business with product placement.
    • Tip: Plan a Facebook Business Ads campaign depending on your goal and budget. Increase the outreach to potential clients and position your business as a top brand for your target audience.
  5. Start a Blog to Connect with Your Target Audience
    • Creating relevant content is essential for every sector and business. However, in the real estate industry, blogging does not seem to have caught on yet. Only 23% of realtors have a blog.
    • Tip: There are many benefits of blogging for your business, including engaging with your audience and improving your ranking on search engines. Forward-thinking real estate professionals write about their city’s or country’s lifestyle, financing, education, and healthcare system, and much more.
  6. Use Video to Highlight Your Properties
    • While videos are not new, the ease of access to technology and increased use of mobile devices make videos a powerful real estate marketing trend. So far, only 14% of realtors use video to promote their properties. And those who use it can generate revenue faster.
    • Tip: Create a virtual tour of your property with videos and/or drone shots to set yourself apart from other real estate agents. Make sure to showcase the highlights of your property, and to include a call to action at the end of your video. Important: make sure not to infringe any personal or property rights, and don’t film people who didn’t consent to it in writing.
    • Tip: If you have an unfurnished property, the use of AR (Augmented Reality) is gaining relevance for potential clients to see it furnished and personalized. This technology can also be interesting for potential buyers who live too far away from the property.
  7. Develop a Real Estate Email Newsletter
    • Email marketing has benefits to the recipient and the sender. The recipient gets access to top property listings, maybe even before they are publically listed, and other relevant information. The sender, in this case, your licensed real estate business, can grow its network and build an audience list. Make sure to follow the GDPR law to ensure the protection of personal data.
    • Tip: Publish a regular real estate newsletter via email. You can highlight your latest listings and other useful news. Make sure to link to your website, blog and other online channels. With programs like MailChimp, it’s relatively easy to set up an online newsletter, even for tech newbies.
    • Tip: It’s no secret that location is one of the key factors in real estate. Even as information becomes more available, there are still gaps that search engines cannot fill. That’s where “hyper-localizing” as a real estate agent can put you ahead of your competition. Your licensed real estate business will be more successful if you offer “one-stop-shopping solutions” like real estate financing services and work with local partners.
7 Best Real Estate Digital Marketing Hacks in 2019

Now you know the 7 top real estate digital marketing hacks in 2019. Tenba Group, the real estate digital marketing agency of your choice, revealed the benefits for your business and provided practical tips.

The takeaway

Digital marketing is the most cost-effective way to promote your business. SEO (content marketing), and social media engagement take a bit of time to reveal their magic. But it certainly pays off in the long term run.

The above trends in real estate digital marketing certainly are practical, profitable and forward-thinking. Get ahead of the competition today to strive with your business tomorrow!

How a Digital Marketing Agency can help you Boost Your Business

Do you need help to create a WordPress-based user-friendly website? Or are you thinking about outsourcing the optimization of your online content with SEO, the set-up and management of popular social media platforms including Facebook Ads?

Tenba Group specializes in real estate digital marketing services. We provide results-driven digital marketing services to make your life easy and save you time, energy and money. Our digital agency services are affordable and won’t break your bank.

7 top real estate digital marketing hacks in 2019 - digital marketing agency reveals

Do you want to unlock the advantages of digitalization in business? Test our digital marketing services with our FREE audit of your website. It’s a unique manual screening of your online channels. We check your website’s security, user experience, SEO and legal GDPR compliance. Contact us today! Our marketing team is looking forward to hearing from you!

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Advantages of Cloud Hosting over Traditional Web Hosting https://tenbagroup.com/digitalization-posts/advantages-of-cloud-hosting-over-traditional-web-hosting-for-your-business/ https://tenbagroup.com/digitalization-posts/advantages-of-cloud-hosting-over-traditional-web-hosting-for-your-business/#comments Thu, 15 Aug 2019 10:41:51 +0000 https://tenbagroup.com/?p=19205 Are you curious to find out the advantages of cloud hosting over traditional web hosting for your business? In today’s world, it is no secret that an online presence is a vital part of any successful business. This ideally consists of a modern website combined with an integrated social media presence and a digital marketing …

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Are you curious to find out the advantages of cloud hosting over traditional web hosting for your business? In today’s world, it is no secret that an online presence is a vital part of any successful business. This ideally consists of a modern website combined with an integrated social media presence and a digital marketing strategy.

To run any website a web hosting service is necessary. In one of our past blog posts, Tenba Group already explained the difference between traditional web hosting and cloud hosting.

This week, it is Tenba Group’s great pleasure to further share industry insight from Cloudways. Cloudways provides managed hosting to empower businesses with the agility to unleash their potential for growth.

In this interview with Cloudways, read up on the advantages of cloud hosting over traditional web hosting – also known as traditional shared hosting – for your business. Discover industry insights and the innovative hosting platform called Cloudways.

What is the difference between traditional web hosting and cloud hosting?

Before going into details, I would like to highlight the most important reason why businesses and agencies choose cloud hosting – Performance. Cloud hosting offers a considerably superior level of performance thanks to its distributed architecture and the simplicity of the solution.

What is the difference between traditional web hosting and cloud hosting?

In particular, traditional shared hosting and cloud hosting differs in several important points:

  1. Resources Allocation
    • Shared hosting hosts websites on a physical server where all resources are shared (often unequally) among the websites. In contrast, cloud hosting ensures virtually limitless resources for the applications.
  2. Flexibility & Scalability
    • This is where cloud hosting has clear superiority over shared hosting. Shared hosting is limited by the physical specifications of the servers. When the resource consumption hits the upper limit, the vendor has to either upgrade the machine or add a whole new server machine to accommodate the growing requirements of the clients.
  3. Control over the Server
    • Shared hosting solutions often control access to the underlying operating system (OS) layer and thus the users are restricted in their choice of what OS and supporting applications and libraries they can use. In contrast, cloud hosting presents much wider control over how users can customize their servers and install the required software.

Why is hosting on the cloud becoming more popular?

Cloud hosting is becoming popular simply because of the reliability of the available solutions. Since all businesses now depend on their internet presence for marketing and bulk of revenue generation, a dependable cloud-based hosting solution is no more a luxury. Besides, cloud hosting offers the best cost to benefits ratio and thus it is a simple business decision.

Why should someone use Cloudways?

Cloudways is ideal for all users who either lack the technical expertise or time to manage their cloud servers. Cloudways greatly simplifies the process of cloud server management by abstracting the complexities of launching and day-to-day management of the servers.

From server provisioning to security, Cloudways assumes the role of a sysadmin and ensures a consistently high quality of cloud hosting so that our users could focus on their business rather than worrying about the availability and performance of their websites.

Which type of companies can best benefit from Cloudways’ services?

Cloudways is the perfect fit for everyone from solo entrepreneurs to mid-to-large businesses. On one hand, our platform is so simple that a user with minimum technical know-how can launch a cloud server with the application of their choice. On the other, the platform is robust enough to handle enterprise-level hosting requirements and accommodate a larger team with varied server and application access requirements.

How is Cloudways different from other web hosting services?

Cloudways is different from all other web hosting services because of three important reasons:

  1. Choice
    • Cloudways is perhaps one of the very few hosting providers that offer the choice of five IaaS providers: AWS, GCE, Digital Ocean, Linode, and Vultr.
  2. Flexibility
    • While most providers support just one or a couple of applications, Cloudways supports almost all PHP based applications, including custom PHP apps.
  3. Support
    • Cloudways is a customer-first business. Customer feedback is essential for product improvements. In addition to conventional ticket-based support, our customers can contact us through Live Chat and related channels for fast resolution of the issues.

Where are your servers located?

The servers are located in the data centers of our IaaS partners (Digital Ocean, Linode, Amazon AWS, Google Compute Engine, and Vultr). The benefit is that a user can opt from 60+ datacenters from any of these pros.

We heard that there is a bit of a learning curve. How much technical expertise does one need to use Cloudways?

We designed our platform to be so user-friendly that a user with minimum technical expertise can use it. In many cases, the user only needs to know their app while we handle server management. Most of the platform operations are point-and-click and toggle based.

The Advantages of Cloudways

 

Every action is explained through tooltips and on-screen content. Besides, we have a comprehensive knowledge base that further explains the platform operation and processes. All this is supported by prompt responses by our expert support team. Cloudways offers 24/7 expert support to all its customers. This issue resolution through tickets and Live Chat. The support caters to all server-level issues raised by the customers.

Cloud hosting is still relatively new. Is it safe and reliable?

Cloud hosting has been around for almost a decade and has now become the industry standard for liable and dependable hosting solutions. Security is the cornerstone of cloud hosting. All cloud hosting providers ensure full security for all users. Since the resource availability is not an issue, cloud hosting is perhaps the most dependable and reliable hosting solution available today.

Cloudways offers many different hosting plans. Which one is right for me?

We believe that all hosting plans are an expression of our core value “choice”. As far as the choice of the right hosting plan is concerned, the user must have clear hosting related requirements. This includes the resource requirements for normal daily operations and peak resource consumption.

The takeaway

You have gained valuable insight and knowledge on the advantages of cloud hosting over traditional web hosting for your business. You discovered industry insights and got to know the cloud hosting provider Cloudways.

If you’re not sure where to start or need help setting up a website, social media activities and a digital marketing strategy, Tenba Group is the digital marketing agency of your choice. Our experts will help you to get more attention online.

Do you already have a website and further want to improve it? Test our services with our FREE audit of your website. It’s a unique manual review of your online presence. We check your website’s security, user experience, SEO and GDPR compliance. Contact us today! Tenba Group is Your Digital Link to China and the World.

Disclaimer: This blog post contains affiliate links. For us to support our blogging activities, we may receive monetary compensation or other types of remuneration for our endorsement, testimonial, and/or link to any products or services from this blog post. We only recommend or endorse products and services that we approve of and value, and feel would be helpful for our readers.

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