Tenba Group https://tenbagroup.com Global multilingual digitalization agency Mon, 16 Sep 2019 18:45:27 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.3 https://tenbagroup.com/wp-content/uploads/2019/06/tenba-group-favicon32x32.png Tenba Group https://tenbagroup.com 32 32 How to launch an app in China – Conquer the Chinese app market https://tenbagroup.com/chinese-marketing/how-to-launch-an-app-in-china/ https://tenbagroup.com/chinese-marketing/how-to-launch-an-app-in-china/#respond Fri, 06 Sep 2019 08:32:21 +0000 https://tenbagroup.com/?p=19280 An intro marketing guide on how to launch an app in China and conquer the Chinese app market with your digital product. China is becoming the next target for businesses and startup founders. The challenge is how to enter the market and stay there. The mobile app and web app market is no different when …

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An intro marketing guide on how to launch an app in China and conquer the Chinese app market with your digital product.

China is becoming the next target for businesses and startup founders. The challenge is how to enter the market and stay there. The mobile app and web app market is no different when it comes to breaking the invisible “Great Wall” of strong culture and Chinese perception of Western products.

Therefore, here’s a guest post from one of the top app development companies in Europe – Wolfpack Digital. Take it as a starting point of your digital product’s journey towards the Chinese market.

How to break the Chinese Firewall with your app

China is known for not playing by the world’s rules. The basic concept of freedom of choice and limitless access to the online world is something controlled by the government.

The Chinese Firewall – a wordplay with the Great Wall of China – is the way the People’s Republic of China aims at boosting the local economy while “protecting” its citizens from the Western tech titans and “harmful” information. Some of the world’s highest-ranked brands, such as Google, Youtube, Facebook, Wikipedia, Twitter, Instagram, The New York Times, Vimeo, and the list goes on, are simply banned from general use.

To put it simply, the Chinese government controls the internet. It’s the “Big Brother” who is all eyes and years on who enters the “playground”. Therefore, foreign companies have to adapt to domestic regulations and build a product that is entirely in tune with specific trends that dominate Chinese businesses. Have a look at how the internet is censored in China and what entrepreneurs need to know about it.

This being said, when building a mobile or web app, try to do well-documented research about what components, third parties elements should be excluded, and try to integrate their Chinese equivalent. One good example of how a company has adapted to the authoritative Chinese government is the case of Apple that decided to delete their VPN apps and build a data center in China with its regulations in mind.

How to build an app that will make Chinese users happy

There’s no secret recipe for building the next WeChat app that will be as indispensable for anyone living in China. But there are some proven tricks and successful components you can add to improve the chances of succeeding. Try as much as possible to use QR codes, WeChat functionalities, add rich content and read some tips on how to optimize your mobile app to increase revenue.

In QR codes they trust

It’s no secret that Chinese people have a soft spot for QR codes, their likeliness to use the quick response codes is close to obsession. This is why many Western brands have incorporated QR codes into their apps once they decided to conquer the Chinese market. Tech specialists like to claim that if it wasn’t for this Chinese addiction, QR codes would have disappeared from the app market a long time ago.

Integrate WeChat functionalities in your app

Having talked about the Chinese Firewall, the fact that tech titans haven’t been allowed in China, there were some gaps to fill in the market. This resulted in the growth of the WeChat app – the almighty dragon, the app for every need a user might have.

In China, WeChat functions as a messaging and calling app, localization app, search engine app, news feed app, e-wallet app, public services app, mobile top-up, and booking app. To prepare yourself, read the article on How WeChat changes the world’s app market – key trends and proven strategies.

Content for Chinese apps

This is really not rocket science! Just take a quick look at some Chinese apps and websites. The most common things you will find are rich content, bright colors and lots of gamification actions. The minimalist and reduced approach doesn’t work well in the case of Chinese apps. Chinese users generally prefer a more elaborate UI/UX design. Make sure to add plenty of copy, mascots, and characters that will keep your users engaged.

In the case of numerology, the trick is to use “good” numbers for everything related to values, for example, prices. This may sound trivial to Western consumers but is of the highest importance to Chinese users.

For example, eight is very good, as in Chinese it is pronounced ba (八), which sounds like the fa (发) in “to become rich” ( 发财). On the other hand, you should avoid four, which is si (四). This sounds similar to si ( 死), meaning death. This is why in Chinese buildings, there is often no 4th floor.

Talking about numbers, consider using the in-app payment facilities from WeChat – the super Chinese app. Paying with WeChat is a hard-to-break habit that you should take into consideration if you want your users to use it.

How to localize your app for the Chinese market

Choose a Chinese name for your app

Most brands present on the Chinese market flatter themselves with an authentic “Made in China” tag. Therefore, Chinese users are more keen to use a product with a Chinese name rather than an English one. Giving your mobile or web app an English name is like feeding a shark from your hand. The chances of surviving are close to zero. However, if you are the lucky owner of a large brand, then being foreign is to your advantage – the Chinese love famous and luxurious foreign brands!

Make sure your app name has no double meaning

Try to give your app a Chinese name and make sure it doesn’t have a double meaning in their culture. You can surf the internet for examples of how some companies tried to rebrand to Chinese but failed.

Airbnb is a good example of how brand localization may go the wrong way. Long story short, Chinese people started to make fun since the Chinese name for Airbnb was very hard to pronounce and it was associated with a “cheap mattress”, a “woman’s body part”, or a “fake clothes brand”.

Ask a local to help

Finding a good name for your app can be a difficult job. But you can always ask a local for help to find a name, which reflects your business identity and goals. This way you will save yourself from unpleasant misunderstandings.

Where to launch an app in China

WeChat is truly phenomenal. Today, it has over 1 billion monthly active users and over 1 million mini-apps in its Chinese app store. So-called “mini-programs” are small apps inside of WeChat. For example, if you need a cab, you don’t have to download the separate app Didi Chuxing from your app store. Instead, you can simply open the respective mini-program directly in WeChat.

Mini-apps load faster, because they are only up to 2MB large. For your business, these mini-apps provide an attractive alternative, because they are cheaper and easier to build compared to “full” apps.

You will be part of a trend: Alibaba (the world’s largest online commerce business) and Baidu (China’s most popular search engine) also plan to launch mini-apps in China. These are the reasons why WeChat Mini-programs are the perfect place to launch your app!

When programming your app, keep in mind that the programming languages to use for creating a WeChat mini-program are wxml and wxss. Additionally, Tencent – the tech giant behind WeChat – developed view languages for JavaScript and CSS. You need these languages to create a WeChat app.

Now you have learned many useful techniques on how to launch an app in China and conquer the Chinese app market!

How to conquer the Chinese app market

At the end of the day, as different as it is, the Chinese app market is accessible for foreign entrepreneurs. The challenging app launch in the Chinese app market will be rewarding and fruitful in the end if it’s done properly.

Before you launch an app in China – whether it’s a mobile or web app – try to find a trustful partner for both app development and launch strategy. Good for you that there are specialists out there who have done that and can share their expertise with you.

About the Author

Valentina Biciuc is a Marketing Specialist at Wolfpack Digital

Valentina Biciuc is a Marketing Specialist at Wolfpack Digital – a mobile and web app development company with over five years of experience in building powerful digital products for brands from all over the world.

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7 Tips for Doing Business in China – Chinese Business Etiquette https://tenbagroup.com/chinese-marketing/7-tips-for-doing-business-in-china/ https://tenbagroup.com/chinese-marketing/7-tips-for-doing-business-in-china/#respond Thu, 29 Aug 2019 03:51:16 +0000 https://tenbagroup.com/?p=19242 Are you interested in doing business in China? Or are you wondering about the Chinese business etiquette? These are certainly excellent questions! The Chinese economy is the world’s second-largest economy by nominal GDP (Gross Domestic Product), which is an estimated 14.2 trillion USD in 2019. It is the world’s largest economy by PPP (Purchasing Power …

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Are you interested in doing business in China? Or are you wondering about the Chinese business etiquette? These are certainly excellent questions!

The Chinese economy is the world’s second-largest economy by nominal GDP (Gross Domestic Product), which is an estimated 14.2 trillion USD in 2019. It is the world’s largest economy by PPP (Purchasing Power Parity), which is an estimated 27.3 trillion USD in 2019. China is one of the world’s fastest-growing economies, with growth rates averaging 6%.

From mining, manufacturing, and construction – the industry in China is booming. And the 900 trillion USD “New Silk Road”, China’s New Belt and Road Initiative (BRI), aims at reopening the trade corridor between China and the West. The current trade war with the United States does not seem to impact the Chinese economy much. 

Hence, doing business in China is a great opportunity for any enterprise. In this week’s Tenba Group article read about the Chinese Business Etiquette and how to unlock the potential of this powerful market for your company.

7 Tips for Doing Business in China

The Chinese business culture has some special business etiquette, customs, behaviors, and manners. The Chinese business etiquette vs American (Western) may seem a more strict, hierarchical and formal. 

Therefore, understanding the differences will help you to unlock the power of globalization and the limitless potential of the Chinese market for your business.

  1. Entrance protocol
    • Make sure to enter the meeting room in order of seniority. You should actively demonstrate great respect to the head of the Chinese delegation. The person with the highest rank of your team should introduce the other members of your group.
    • Tip: Try to get the names, positions and ranks of the Chinese partners you will meet in advance to prepare for your meeting and add them to your notes.
  2. Respectful greeting
    • Nodding and smiling are common greetings. In official business meetings, a handshake must be initiated by your Chinese counterpart. Handshakes in China are not as strong as in the West – expect it to be soft and short. Keep eye contact brief. Too much eye contact may be interpreted as a challenge.
    • Tip: Like the rest of the world, Chinese people appreciate it if you can use some Chinese words. You can say “您好” (nǐ hǎo – hi, hello) or “很高兴认识你” (hěn gāoxìng rènshí nǐ – Nice to meet you). Learn more practical Chinese phrases and practice the Chinese business etiquette in tailormade coaching by Tenba Group.
  3. Business cards
    • Exchanging business cards is a key part of introductions when doing business in China. It is regarded as an extension of the person. Make sure to accept the business card with both hands and give yours to the Chinese counterpart with both hands as well (Chinese side of the business card up). Treating the business card carefully and studying it briefly before placing it in your business card holder, never in your wallet or pocket.
    • Tip: Make sure you have your company details in Mandarin and English on your business card. If you need help with translating your name and business details to Chinese (simplified), Tenba Group is here to help.
  4. Never lose face
    • Losing, giving or saving “face” is an essential Chinese concept. It can be translated to your honor, and the honor of those you are with. Avoid self-deprecation, sarcasm, open criticism and negativity. 
    • Tip: Stay respectful, factual and friendly. If there is a conflict or disagreement on the horizon, stay solution-oriented. For example: Say that you value their opinion or view. And another option could be *add your suggestion*. You can say “Maybe” or “We’ll think about it” instead of a harsh “No”.
    • Tip: It’s rude in China to point with your finger. Instead, point with your open hand or, if possible, make eye contact and get someone’s attention without using your hands at all.
  5. Engage in business talk
    • Chinese people, as does the rest of the world, often open conversations with an informal conversation. Questions like “你吃了吗?” (Nǐ chīle ma? Did you eat yet?) or “你去哪儿了?” (Nǐ qù nǎr le? Where have you been?) are popular ice breakers in Chinese culture. There is no need to answer in detail. 
    • Keep in mind that business meetings are often 95% conversational talk to get to know each other and see if you can become friends and thus do business together. Only 5% is actual business talk. It’s quite the opposite of Western business meetings. 
    • Tip: The Chinese way is always to establish a good network, 关系(guanxi). Business is better among friends. That’s why a Chinese businessperson first wants to gain a potential partner as friends. If they think you won’t be a good friend, maybe too arrogant, they won’t do business with you.
    • Tip: Safe universal conversation topics include weather, travel, and food. Talking about your positive impressions of China in such aspects is always welcomed. Avoid political discussions, especially those related to Hong Kong, Taiwan, Tibet, and human rights in general.
  6. Bring a Gift
    • Giving gifts to your Chinese business partners is almost an art. Gifts should not be too costly. And if your business counterparts are government officials, make sure you don’t give them a reason to mistake your gift as a bribe. In Chinese culture, clocks, watches, green hats, or chrysanthemums are often seen as symbols for bad luck and are therefore not suitable as gifts. When you receive a gift, accept it with two hands. Do not open the gift immediately unless the person who gives it to you asks you to. 
    • Tip: Electronics, tea leaves, red wine, fruits, silk and presents from abroad are valued gifts for Chinese business associates.
  7. After the meeting
    • Wait until the host ends the meeting and allow the Chinese to leave first. They will leave the meeting in the order they came in (hierarchical). Make sure that your team also leaves in the correct order.
    • Tip: It is typical for the Chinese to extend negotiations beyond deadlines. So, don’t remind your overseas colleagues about deadlines and feedback. Patience is a virtue. And most likely, a business deal will not close after just one meeting. Only when the personal relationship is established with your Chinese business partners, then the business deal moves forward.
Chinese Business Etiquette Revealed

These were the 7 tips for doing business in China. You have increased your knowledge of the Chinese business culture. Now, it’s time to put your understanding of the Chinese culture into practice.

Chinese Business Etiquette Revealed

The Chinese market offers sheer unlimited potential and business opportunities. Foreign companies planning a market-entry in China should follow the particular Chinese business etiquette to ensure long-term success for their global business.

In summary, respect, keeping one’s face and hierarchy are essential among business people and society as a whole. Tenba Group revealed 7 hacks for doing business in China as well as practical tips.

These are 7 Chinese Business Etiquette Hacks

Entering the Chinese market and doing business in China properly is a timely process with lots of research and specific knowledge on how to target Chinese customers

Tenba Group, the digital marketing agency of your choice, offers digital marketing services for China and around the world. Our state-of-the-art digital agency services are affordable and at the pulse of time. Unlock the advantages of digitalization in business for your company today! 

From KOL marketing to WeChat advertising – your business can benefit from an expert on Chinese marketing for Western companies like Tenba Group. We can also help you to build a website for the Chinese market, or coach you for your next business meeting with Chinese partners.

7 tips for doing business in China - Chinese business etiquette hacks

Does this sound interesting, but you are not sure where to start? Why not test our digital agency services with our FREE audit of your online appearance. Our one-of-a-kind manual review checks your social media channels, user experience on your website, SEO, legal GDPR compliance and security. Contact us today! Tenba Group – Your Digital Link to China and the World.

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7 Top Real Estate Digital Marketing Hacks in 2019 – Marketing Agency reveals Benefits for Your Business https://tenbagroup.com/digitalization/7-top-real-estate-digital-marketing-hacks-in-2019-digital-marketing-agency-reveals-benefits-for-your-business/ https://tenbagroup.com/digitalization/7-top-real-estate-digital-marketing-hacks-in-2019-digital-marketing-agency-reveals-benefits-for-your-business/#respond Thu, 22 Aug 2019 02:16:44 +0000 https://tenbagroup.com/?p=19216 With digitalization conquering every part of our lives, a modern website combined with an integrated online strategy is essential for the success of any company. This is true for all sectors, not only digital-native start-ups and high-tech super companies. In this week’s Tenba Group blog article we will take a closer look at real estate …

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With digitalization conquering every part of our lives, a modern website combined with an integrated online strategy is essential for the success of any company.

This is true for all sectors, not only digital-native start-ups and high-tech super companies. In this week’s Tenba Group blog article we will take a closer look at real estate digital marketing. We will reveal how a digital marketing agency can help you to skyrocket your licensed real estate business and conquer the online market.

7 Best Real Estate Digital Marketing Hacks in 2019

Discover the digital marketing trends and hacks of the real estate industry. Find out how to unlock the power of digital marketing for your licensed real estate business, agency or online platform.

7 Best Real Estate Digital Marketing Hacks in 2019
  1. Use Your Agency Website as Central Communication Point 
    • There is a sheer unlimited amount of social platforms, rating websites, and other online channels, where your business can shine. However, since those are not your own sites, the rules can change any time and you may not have any control over the content and the protection of your data anymore. Can you believe that only 26% of realtors have their own website?
    • Tip: Smart real estate business owners put their focus back on their own website as a core part of their digital marketing strategy. From there, they leverage other channels (social media, email marketing, etc.) to draw buyers and sellers to their own website. With the right web design tools, creating a modern website is possible for everyone.
  2. Achieve Higher Ranks on Search Engines
    • A main search ranking factor on Google – the biggest and for some the best search engine worldwide – for a local business is the proximity to the person submitting the search. This means, if someone searches for “real estate agent”, Google will return the closest local real estate businesses as the top results.
    • Tip: As Google now puts more emphasis on Google Reviews, having an updated Google My Business account can help you to rank higher on Google search results. And we all know: Having a good business is one thing, but your audience also needs to be able to find you. Stay ahead of your competition in the real estate markets! 
    • Tip: Another way to achieve higher results on top search engines is SEO. Search engine marketing is a technique, which is often outsourced to a digital marketing agency, to avoid common SEO mistakes
  3. Be Social on Social Media
    • People around the world love social media websites and their mobile apps. From Facebook to Instagram, Twitter, Pinterest, LinkedIn and many more. This certainly also applies to the real estate sector. Social media is easy, fun and interactive to use.
    • Tip: Make sure to have an account on the top social media sites and be active! Create interesting content for your audience and publish updates on social sites regularly. Make sure to engage with your audience, answer to comments and questions. Most importantly, make sure that your listings can be shared easily, for example through the share button or messenger. Also ensure that you have an integrated social media marketing strategy, which links your activities to all your online channels, including your website.
  4. Unlock the Power of Facebook Advertising
    • As you probably know, Facebook is the most popular social media in the world with almost 2.4 billion users. While sharing listings and interesting real estate content for free, you might also want to consider Facebook Ads to boost your business with product placement.
    • Tip: Plan a Facebook Business Ads campaign depending on your goal and budget. Increase the outreach to potential clients and position your business as a top brand for your target audience. 
  5. Start a Blog to Connect with Your Target Audience
    • Creating relevant content is essential for every sector and business. However, in the real estate industry, blogging does not seem to have caught on yet. Only 23% of realtors have a blog
    • Tip: There are many benefits of blogging for your business, including engaging with your audience and improving your ranking on search engines. Forward-thinking real estate professionals write about their city’s or country’s lifestyle, financing, education, and healthcare system, and much more.
  6. Use Video to Highlight Your Properties
    • While videos are not new, the ease of access to technology and increased use of mobile devices make videos a powerful real estate marketing trend. So far, only 14% of realtors use video to promote their properties. And those who use it can generate revenue faster. 
    • Tip: Create a virtual tour of your property with videos and/or drone shots to set yourself apart from other real estate agents. Make sure to showcase the highlights of your property, and to include a call to action at the end of your video. Important: make sure not to infringe any personal or property rights, and don’t film people who didn’t consent to it in writing.
    • Tip: If you have an unfurnished property, the use of AR (Augmented Reality) is gaining relevance for potential clients to see it furnished and personalized. This technology can also be interesting for potential buyers who live too far away from the property.
  7. Develop a Real Estate Email Newsletter
    • Email marketing has benefits to the recipient and the sender. The recipient gets access to top property listings, maybe even before they are publically listed, and other relevant information. The sender, in this case, your licensed real estate business, can grow its network and build an audience list. Make sure to follow the GDPR law to ensure the protection of personal data.
    • Tip: Publish a regular real estate newsletter via email. You can highlight your latest listings and other useful news. Make sure to link to your website, blog and other online channels. With programs like MailChimp, it’s relatively easy to set up an online newsletter, even for tech newbies.
    • Tip: It’s no secret that location is one of the key factors in real estate. Even as information becomes more available, there are still gaps that search engines cannot fill. That’s where “hyper-localizing” as a real estate agent can put you ahead of your competition. Your licensed real estate business will be more successful if you offer “one-stop-shopping solutions” like real estate financing services and work with local partners.
7 Best Real Estate Digital Marketing Hacks in 2019

Now you know the 7 top real estate digital marketing hacks in 2019. Tenba Group, the real estate digital marketing agency of your choice, revealed the benefits for your business and provided practical tips.

The takeaway

Digital marketing is the most cost-effective way to promote your business. SEO (content marketing), and social media engagement take a bit of time to reveal their magic. But it certainly pays off in the long term run.

The above trends in real estate digital marketing certainly are practical, profitable and forward-thinking. Get ahead of the competition today to strive with your business tomorrow!

How a Digital Marketing Agency can help you Boost Your Business

Do you need help to create a WordPress-based user-friendly website? Or are you thinking about outsourcing the optimization of your online content with SEO, the set-up and management of popular social media platforms including Facebook Ads?

Tenba Group specializes in real estate digital marketing services. We provide results-driven digital marketing services to make your life easy and save you time, energy and money. Our digital agency services are affordable and won’t break your bank.

7 top real estate digital marketing hacks in 2019 - digital marketing agency reveals

Do you want to unlock the advantages of digitalization in business? Test our digital marketing services with our FREE audit of your website. It’s a unique manual screening of your online channels. We check your website’s security, user experience, SEO and legal GDPR compliance. Contact us today! Our marketing team is looking forward to hearing from you!

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An Industry Expert reveals – Advantages of Cloud Hosting over traditional web hosting for your business https://tenbagroup.com/digitalization/advantages-of-cloud-hosting-over-traditional-web-hosting-for-your-business/ https://tenbagroup.com/digitalization/advantages-of-cloud-hosting-over-traditional-web-hosting-for-your-business/#respond Thu, 15 Aug 2019 10:41:51 +0000 https://tenbagroup.com/?p=19205 In today’s world, it is no secret that an online presence is a vital part of any successful business. This ideally consists of a modern website combined with an integrated social media presence and a digital marketing strategy. To run any website a web hosting service is necessary. In one of our past blog posts, …

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In today’s world, it is no secret that an online presence is a vital part of any successful business. This ideally consists of a modern website combined with an integrated social media presence and a digital marketing strategy.

To run any website a web hosting service is necessary. In one of our past blog posts, Tenba Group already explained the difference between traditional web hosting and cloud hosting.

This week, it is Tenba Group’s great pleasure to further share industry insight from Cloudways. Cloudways provides managed hosting to empower businesses with agility to unleash their potential for growth.

In this interview with Cloudways, read up on the advantages of cloud hosting over traditional web hosting – also known as traditional shared hosting – for your business. Discover industry insights and the innovative hosting platform called Cloudways.

What is the difference between traditional web hosting and cloud hosting?

Before going into details, I would like to highlight the most important reason why businesses and agencies choose cloud hosting – Performance. Cloud hosting offers a considerably superior level of performance thanks to its distributed architecture and the simplicity of the solution.

What is the difference between traditional web hosting and cloud hosting?

In particular, traditional shared hosting and cloud hosting differs in several important points:

  1. Resources Allocation
    • Shared hosting hosts websites on a physical server where all resources are shared (often unequally) among the websites. In contrast, cloud hosting ensures virtually limitless resources for the applications.
  2. Flexibility & Scalability
    • This is where cloud hosting has clear superiority over shared hosting. Shared hosting is limited by the physical specifications of the servers. When the resource consumption hits the upper limit, the vendor has to either upgrade the machine or add a whole new server machine to accommodate the growing requirements of the clients.
  3. Control over the Server
    • Shared hosting solutions often control access to the underlying operating system (OS) layer and thus the users are restricted in their choice of what OS and supporting applications and libraries they can use. In contrast, cloud hosting presents much wider control over how users can customize their servers and install the required software.

Why is hosting on the cloud becoming more popular?

Cloud hosting is becoming popular simply because of the reliability of the available solutions. Since all businesses now depend on their internet presence for marketing and bulk of revenue generation, a dependable cloud-based hosting solution is no more a luxury. Besides, cloud hosting offers the best cost to benefits ratio and thus it is a simple business decision.

Why should someone use Cloudways?

Cloudways is ideal for all users who either lack the technical expertise or time to manage their cloud servers. Cloudways greatly simplifies the process of cloud server management by abstracting the complexities of launching and day-to-day management of the servers.

From server provisioning to security, Cloudways assumes the role of a sysadmin and ensures a consistently high quality of cloud hosting so that our users could focus on their business rather than worrying about the availability and performance of their websites.

Which type of companies can best benefit from Cloudways’ services?

Cloudways is the perfect fit for everyone from solo entrepreneurs to mid-to-large businesses. On one hand, our platform is so simple that a user with minimum technical know-how can launch a cloud server with the application of their choice. On the other, the platform is robust enough to handle enterprise-level hosting requirements and accommodate a larger team with varied server and application access requirements.

How is Cloudways different from other web hosting services?

Cloudways is different from all other web hosting services because of three important reasons:

  1. Choice
    • Cloudways is perhaps one of the very few hosting providers that offer the choice of five IaaS providers: AWS, GCE, Digital Ocean, Linode, and Vultr.
  2. Flexibility
    • While most providers support just one or a couple of applications, Cloudways supports almost all PHP based applications, including custom PHP apps.
  3. Support
    • Cloudways is a customer-first business. Customer feedback is essential for product improvements. In addition to conventional ticket-based support, our customers can contact us through Live Chat and related channels for fast resolution of the issues.

Where are your servers located?

The servers are located in the data centers of our IaaS partners (Digital Ocean, Linode, Amazon AWS, Google Compute Engine, and Vultr). The benefit is that a user can opt from 60+ datacenters from any of these pros.

We heard that there is a bit of a learning curve. How much technical expertise does one need to use Cloudways?

We designed our platform to be so user-friendly that a user with minimum technical expertise can use it. In many cases, the user only needs to know their app while we handle server management. Most of the platform operations are point-and-click and toggle based.

The Advantages of Cloudways

 

Every action is explained through tooltips and on-screen content. Besides, we have a comprehensive knowledge base that further explains the platform operation and processes. All this is supported by prompt responses by our expert support team. Cloudways offers 24/7 expert support to all its customers. This issue resolution through tickets and Live Chat. The support caters to all server-level issues raised by the customers.

Cloud hosting is still relatively new. Is it safe and reliable?

Cloud hosting has been around for almost a decade and has now become the industry standard for liable and dependable hosting solutions. Security is the cornerstone of cloud hosting. All cloud hosting providers ensure full security for all users. Since the resource availability is not an issue, cloud hosting is perhaps the most dependable and reliable hosting solution available today.

Cloudways offers many different hosting plans. Which one is right for me?

We believe that all hosting plans are an expression of our core value “choice”. As far as the choice of the right hosting plan is concerned, the user must have clear hosting related requirements. This includes the resource requirements for normal daily operations and peak resource consumption.

The takeaway

You have gained valuable insight and knowledge on the advantages of cloud hosting over traditional web hosting for your business. You discovered industry insights and got to know the cloud hosting provider Cloudways.

If you’re not sure where to start or need help setting up a website, social media activities and a digital marketing strategy, Tenba Group is the digital marketing agency of your choice. Our experts will help you to get more attention online.

Do you already have a website and further want to improve it? Test our services with our FREE audit of your website. It’s a unique manual review of your online presence. We check your website’s security, user experience, SEO and GDPR compliance. Contact us today! Tenba Group is Your Digital Link to China and the World.

Disclaimer: This blog post contains affiliate links. For us to support our blogging activities, we may receive monetary compensation or other types of remuneration for our endorsement, testimonial, and/or link to any products or services from this blog post. We only recommend or endorse products and services that we approve of and value, and feel would be helpful for our readers.

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10 best WordPress Plugins 2019 for the world’s top Content Management System https://tenbagroup.com/digitalization/10-best-wordpress-plugins-2019-for-the-worlds-top-content-management-system/ https://tenbagroup.com/digitalization/10-best-wordpress-plugins-2019-for-the-worlds-top-content-management-system/#respond Thu, 08 Aug 2019 08:54:22 +0000 https://tenbagroup.com/?p=19193 Today, having a website is essential for a successful business. But did you know that with a market share of close to 59%, WordPress is the top content management system (CMS)? More than 75 million websites out of the 172 million worldwide run on WordPress. To make the most out of this tool, in this …

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Today, having a website is essential for a successful business. But did you know that with a market share of close to 59%, WordPress is the top content management system (CMS)? More than 75 million websites out of the 172 million worldwide run on WordPress.

To make the most out of this tool, in this week’s blog article Tenba Group lists the 10 essential WordPress Plugins for professional website management. These free WordPress Plugins, free and paid options will add functionality to your site and make your life in the world wide web easier.

Even though you may need specific Plugins for your particular needs, there are some Plugins that every WP website needs, for example, for security, for speed, for SEO, and for backup. Check out these Plugins and accelerate your business today.

The 10 top WordPress Plugins in 2019

These are the must-have WP Plugins to make your website more professional, and your life easier. Choose between popular WordPress Plugins. There are free and paid options.

The 10 top WordPress Plugins in 2019
  1. Design: Elementor Page Builder (Freemium)
    • This WordPress Plugin helps you to create website designs and layouts (text, photo) without using code. It is more intuitive and even more easy to use than the WordPress editor. The development of a website has never been easier. Elementor Page Builder is the most effective and easy-to-use WordPress page builder Plugins on the market today. Elementor also has lots of themes to choose from.
  2. SEO: Yoast (Freemium)
    • Search Engine Optimization (SEO) serves to rank your website higher on the results pages of search engines. And consequently to get more visitors on your website. With increased traffic, your visibility, leads and sales increase. The best SEO Plugin for WordPress is without a doubt Yoast SEO. It offers extensive solutions with all the features and tools you need to improve your SEO. This WordPress SEO Plugin is straightforward and easy to use. It offers practical tips and suggestions, like meta tag length and keyword distribution. Yoast also detects a change of URLs and creates auto-redirects, so you don’t have any broken links on your website. Read more about the 17 most common SEO mistakes to avoid.
  3. Security: Wordfence (Freemium)
    • When it comes to WordPress Security Plugins, Wordfence is the top choice. As a website owner, one of the most important tasks is to keep your site safe from hackers. As WordPress is the most popular CMS for websites, it is a frequent target of malicious bots and culprits, which attack your site. Wordfence offers Firewall protection, malware scan, blocking, login security, live traffic monitoring and much more. Easily monitor all your traffic in real-time including robots, humans, 404 errors, logins, logouts, and more.
  4. Legal: GDPR Cookie Consent Banner (Freemium), Self-Hosted Google Fonts (FREE), Remove Google Fonts References (FREE), eRech24 Safe Sharing (FREE)
    • GDPR Cookie Consent Banner is essential for the compliance of the new GDPR privacy legislation in the EU since May 2018. The WordPress GDPR Cookie Compliance Plugin is a popup with settings that will assist you with the cookie compliance and consent notice requirements. 
    • Self-Hosted Google Fonts eliminates the need for your website to make requests to Google’s servers. Hosting Google Fonts locally is usually useful to optimize the performance of your website – depending on the server. This Plugin also helps you to comply with the new GDPR legislation.
    • Remove Google Fonts References is a useful Plugin. It stops loading Google Fonts in WordPress by blocking the connection to the Google Fonts server.
    • eRech24 Safe Sharing allows GDPR compliant sharing of content on popular social media platforms like Facebook, Twitter, and Instagram. The privacy policy generator creates a legally safe statement. No coding is necessary with this simple but very important WordPress Legal Plugin.
  5. Comments: wpDiscuz (Freemium)
    • This WordPress Comments Plugin allows you to easily create and implement custom comment forms, custom comment fields, custom templates, and custom styles. You are completely free with your design. Customize your forum, colors, backgrounds, buttons, fields, functions, and components. wpDiscuz is the fastest self-hosted comment Plugin for WordPress. It is fully CDN and cache compatible and designed for very active websites. It is very simple and easy to set up and offers a perfect user interface and user experience.
  6. Speed: W3 Total Cache (Freemium), Cloudflare (FREE), WP-Optimize (FREE), Accelerated Mobile Pages – AMP (FREE) 
    • W3 Total Cache is the best WordPress Caching Plugin on the market. It allows you to directly improve your WordPress website speed and performance without knowledge of specific technical skills. It includes page cache, database caching, object caching, browser caching and much more. It also allows you to integrate CDN services to decrease page load time. Moreover, it has options for HTTP compression of the HTML, JS, and CSS files so that you can save bandwidth of up to 80%. With the reduced loading time, you will achieve better ranking on search engines and consequently higher traffic and conversion on your website.
    • Cloudflare provides a content delivery network (CDN), DNS, DDoS protection, and security services. It helps to accelerate page load speeds, improve SEO, and protect against DDoS attacks, as well as WordPress-specific vulnerabilities.
    • WP-Optimize is a fantastic tool for cleaning up a WordPress database and optimizing WordPress. It automatically removes unnecessary data from WordPress without manual input. There may be a lot of useless data on your website which reduces the speed of your site. This Plugin removes all spam and un-approved comments, trash posts, trackbacks, and pingbacks. It will keep your database lean, clean and optimized.
    • Accelerated Mobile Pages (AMP) automatically adds Accelerated Mobile Pages (Google AMP Project) functionality to your WordPress site. This means, that your website will be faster for mobile visitors. This is crucial for the success of your website and online business, as approximately half of the web traffic worldwide is generated by mobile devices.
  7. Internationalization: Polylang (FREE)
    • Polylang is the top multi-language WordPress Plugin. First, write posts, pages and create categories and post tags as normal. As a next step, define the language for each of them. You do the translation, and Polylang does everything else. Polylang allows you to create a bilingual and multilingual WordPress site. Use as many languages as you like.  A customizable language switch is provided as a widget and in the navigation menu.
  8. Backups: UpdraftPlus (Freemium)
    • Nothing is more scary or frustrating for a website owner than the idea of losing all of their hard work and content due to a faulty update or another error. Don’t worry, we have great news for you: The most popular WordPress backup Plugin on the market today is UpdraftPlus. It lets you set up automatic backups and safely store them on a remote location of your choice. This can be a Google Drive, Dropbox, S3, Rackspace, FTP server, or email. UpdraftPlus also makes it easy to restore your website from a backup.
  9. E-Mail Marketing: ActiveCampaign (FREE), Google Analytics by MonsterInsights (Freemium)
    • ActiveCampaign is a useful WordPress Plugin allowing you to embed ActiveCampaign forms directly into any post, page, or sidebar. Secondly, you can use site tracking to track visitors on your website. And finally, this Plugin lets you enable live chat for accounts, which use Conversations (a separate add-on).
    • Google Analytics by MonsterInsights is the best and most popular Google Analytics WordPress Plugin Integration. It allows you to connect your website with Google Analytics, so you can see precisely how people find and use your website. It shows you all the relevant statistics inside your WordPress dashboard. 
  10. E-Commerce: WooCommerce (Freemium)
    • WooCommerce is the most popular WordPress E-Commerce Plugin and used by over 4 million websites. It comes with all the smart features you need to create an online store to sell products and services. Over the last years, WooCommerce established itself as the most popular E-Commerce Plugin for WordPress. It has a lot of features to help you set up your personalized online store. There are extendable shipping options available, for example, free shipping, local pickups, flat rates, and much more. With WooCommerce you can checkout with several payment options, including check, cash on delivery, credit cards and PayPal.
The top 10 WordPress Plugins in 2019 are revealed

Now it’s your turn. Chose from the list above, download and install the Plugin right away. Learn how to install WordPress Plugins in this tutorial easily.

The top 10 WordPress Plugins in 2019 are revealed

Now that you know the most powerful must-have WordPress Plugins of the year, you can add power to your website today!

An agency for professional digital marketing services can help you to save time, energy and money. Tenba Group is the digital marketing agency of your choice with a service portfolio at the pulse of time.

To create and connect state-of-the-art websites with the most popular social media – from Facebook to Instagram and WeChat advertising – and digital marketing is our expertise.

The 10 best WordPress Plugins - for the world's most popular CMS

Tenba Group’s digital agency services will make your life easy. Unlock the potential and advantages of digitalization in business today!

Not sure where to start? Test our services with our FREE audit of your website. It’s a unique manual review of your online presence. We check everything from your website’s security to user experience, SEO and legal GDPR compliance, as well as your social media integration. Contact us now!

Still not sure? Read the testimony from our successful clients.

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Inside Daigou E-Commerce – Accelerate Your Business in China https://tenbagroup.com/chinese-marketing/inside-daigou-e-commerce/ https://tenbagroup.com/chinese-marketing/inside-daigou-e-commerce/#respond Thu, 01 Aug 2019 11:05:11 +0000 https://tenbagroup.com/?p=19135 By now, it’s no secret that the e-commerce sector is booming. In 2018, consumers worldwide purchased goods worth 2.86 trillion USD on the web. Meaning plus 18% compared to 2017.  China online shopping is the largest sector in the world. In 2018, the country’s online retail sales totaled about 1.33 trillion USD. Following closely on …

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By now, it’s no secret that the e-commerce sector is booming. In 2018, consumers worldwide purchased goods worth 2.86 trillion USD on the web. Meaning plus 18% compared to 2017. 

China online shopping is the largest sector in the world. In 2018, the country’s online retail sales totaled about 1.33 trillion USD. Following closely on the second place: the USA.

But have you heard of Daigou? In this week’s Tenba Group article, we explain the hype behind this specialized cross-border e-commerce industry in China. And most importantly, we describe how your business benefits from the skyrocketing online industry in China and around the world.

What is Daigou?

代购 in Chinese or Daigou in English means “to buy on behalf of”. It is a type of commerce known as “cross-border e-commerce”. It works like this: a Chinese person overseas purchases items for a customer in mainland China and then sends it to them.

China’s high import tariffs on luxury goods and the population’s concerns over unsafe products, especially around food, create a large demand for the Daigou market place.

The products are mainly luxury goods like handbags and cosmetics, but also everyday items like groceries and baby formula. In total, China’s cross-border e-commerce generated 1.1 trillion USD in sales in 2018. Some analysts criticize that this system enables the sales of counterfeit products.

DaigouSales.com as a platform

DaigouSales.com is the biggest of these cross-border e-commerce sites and had its beginning in 2017. It quickly established itself as a solution for emerging labels to build a sales channel into China. Brands can bypass a lengthy and cost-intense company and product registration, and other legal processes.

DaigouSales.com offers paid flagship stores on their website as a marketplace as well as a WeChat eMarketplace and comprehensive merchandising programs to reach a wider audience. With their services also provided in English, this platform facilitates the selling and marketing of brands to Chinese consumers via Daigou agents.

DaigouSales.com has an estimated annual sales volume of over 6.3 billion USD. DaigouSales.com makes payment easy – the platform accepts the major Chinese mobile payment systems Alipay and WeChat Pay. The platform makes payment easy by accepting the major Chinese mobile payment systems Alipay and WeChat Pay.

What is Daigou?
Source: DaigouSales.com

As prices for luxury items can be 30 to 40% higher in China than abroad, this is a lucrative business model. The estimated Chinese luxury spending in 2018 is more than 87 billion USD. With sales of 43 billion USD in 2018, purchases on DaigouSales.com account for half of that.

Daigou has around 1 million individual sellers, mainly Chinese entrepreneurs. In total, Daigou has about 1 million users in mainland China.

China’s luxury goods market is booming. In 2018, it had a 20% growth for the second year in a row, with a revenue of more than 24 billion USD. By 2025, 7.5 million wealthy Chinese households are expected to spend more than 145 billion USD in luxury goods.

But it also works the other way around: 86 Daigou and Panli Daigou target Chinese living outside of China. Those platforms sell products from mainland China to other parts of the world. Which are the main types of products sold there? However, these platforms and businesses are not related to DaigouSales.com.

Daigou Marketing on Popular Social Media Apps

Daigou sellers are influencers who are trusted by their network. Many of them start by selling to family and friends, then expand their business through word-of-mouth.

Daigou can also be described as an agent, sourcing products on his or her client’s needs. A Daigou seller typically specializes in a particular category of goods. The most popular niches are baby products, healthcare, luxury bags, and Korean or Japanese cosmetics. Daigou sellers usually get their products from luxury brand boutiques in prominent fashion cities like Paris, London, New York City, Tokyo, and Seoul. Baby powder and infant formula from Germany are also highly popular.

Many sellers use China’s most popular social media platforms and messenger apps Sina Weibo and We Chat to communicate with their clients and sell their products.

Foreign Companies Selling on Daigou Platforms

For Western businesses, selling to China is a challenge. However, as Daigou sees this potential, the platform is working on concepts to make marketing, promotion, and sales of foreign brands in China easier.

Unlike B2B or B2C, Daigou is a form of C2C (consumer to consumer) marketing. More specifically, Daigou has adapted the term Direct-to-Consumer (D2C) to Daigou-to-Consumer to fit their strategy and enable them to unlock the potential of the powerful channel Daigou.

Currently, there are two countries, which mainly serve as supplying countries to Daigou platforms: Australia (AUS) and New Zealand (NZ). Two well-known Australian businesses promoting their products as Daigou are Ymatou and Kaola. Australia is embracing the Daigou industry. And the government is taking steps to change the image of the cross-border e-commerce platform from the grey market and bring it out into the open.

DaigouSales.com, for example, is a member of the Australia China Daigou Association (ACDA). The online platform subscribes to ACDA’s code in developing a professional Daigou community and resource pool for Australian brands. Around 70,000 Daigou “personal shoppers” are estimated to reside in Australia and do business there.

Foreign Companies Selling on Daigou

Shoppers in China can request products by browsing through the Daigou online platform and purchasing the item directly from their Daigou contact. These purchases are then sent by airfreight to the buyer. Daigou sellers in Australia and around the world can simply manage their online Daigou StoreFront and grow their network of customers.

Despite the open attitude towards the Daigou Australia connection, other parts of the world are not as welcoming towards the industry. The EU started Daigou crackdown initiatives to stop illegal sales of luxury items. This is the case for example when Daigou sellers take advantage of the luxury tax refund benefit, which is only offered to Chinese tourists, not migrants living in the EU. 

At the same time, China aims to strengthen e-commerce regulation and better control the rapidly expanding sector. For example, stricter border controls are a measure to stop tremendous tax revenue losses. And since January 2019, Daigou merchants are obligated to register and pay taxes. Together with the new policy, the list of duty-free cross-border e-commerce products covers 1,321 items in total.

However, China’s crackdown on Daigou is unlikely to have an impact on the total cross-border e-commerce consumption. Consumers in China benefit from the credibility and authenticity of retailers and their products on cross-border online platforms due to stricter management.

However, shopping on the internet is not likely to get old any time soon! By 2020, market research projects that 25% of the Chinese population will be shopping online for overseas products via cross-border e-commerce platforms.

How You can Unlock the Power of China’s E-commerce

If your company is new to China e-commerce sales, proactively working with Daigou can help you reach local customers and become an online player.

Daigou can be a large asset for brands and has the potential to be more than just a middleman. Why go through the costly process of setting up a store and marketing your product only to find out there is no demand? Instead, try working with a Daigou seller to test the market first. Once you see that your product has an audience, take further steps like setting an official China e-commerce sales channel.

Just keep in mind that this is not an overnight solution. It takes time, work and effort to establish relationships with the Daigou community. Although for most Daigou sellers, the concept of working with a brand directly is new, many of them are open to the idea and think it will work if the brand and product are right. And for now, DaigouSales.com sourcing must go through Australia or New Zealand.

If your brand and products have a solid reputation, Chinese consumers will be likely to buy them. Chinese buyers generally visit online forums to discuss with other consumers and consult with friends and family before purchasing a product from an unfamiliar brand.

Accelerate Your Business in China

Entering the Chinese market through e-commerce and doing business in China right is a time-intense process with lots of research and specific knowledge on how to target Chinese customers

Tenba Group is the digital marketing agency of your choice to help you save time, money and energy. While collaborating with Daigou sellers is certainly possible, we would like to suggest some easier and quicker ways to accelerate your business in China and unlock the potential of the booming e-commerce sector.

  1. Be accessible in China with an online presence within mainland China through fast Cloud Hosting
  2. Speak your customer’s language and provide your products and services on a Chinese website in the Chinese language
  3. Reach your audience by setting up a WeChat Business account and connect through WeChat China advertising and marketing tools like WeChat stickers
  4. Shine with influencer marketing on Chinese social media sites
  5. Lead search engine ranks with search engine optimized SEO content 

Our dedicated team is excited to help you thrive in the Chinese market. Benefit from our integrated social media management approach to increase your brand awareness, boost leads and sales. And the best part – our affordable prices won’t break your bank!

Accelerate Your Business in China

Do you want to test our services? Try our FREE audit of your online presence. Our unique manual screening checks your social media appearance, user experience on your website, SEO and security. Contact us today! Tenba Group – Your Digital Link to China and the World.

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How Facebook Ads Boost Your Business – The Power of Social Media Marketing https://tenbagroup.com/digitalization/how-facebook-ads-boost-your-business/ https://tenbagroup.com/digitalization/how-facebook-ads-boost-your-business/#comments Thu, 25 Jul 2019 09:45:21 +0000 https://tenbagroup.com/?p=19115 Of course, you know the giant social media company Facebook with its subsidiaries Instagram, WhatsApp, Oculus and the most recent Calibra.  But did you know that in the United States, people spend as much as 20% of their mobile time on Facebook or Instagram to play, chat with their friends or simply browsing? And that …

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Of course, you know the giant social media company Facebook with its subsidiaries Instagram, WhatsApp, Oculus and the most recent Calibra

But did you know that in the United States, people spend as much as 20% of their mobile time on Facebook or Instagram to play, chat with their friends or simply browsing? And that Facebook is the top social media site in the world with more than two billion users worldwide on average per month?

This makes it a worthwhile platform for advertisers to engage with their brand’s target audience, and to boost leads and sales. In 2018, Facebook’s worldwide revenue from advertising was more than 55 billion USD.

In this week’s Tenba Group article, see how Facebook Advertising can boost your business. Unlock the power of social media marketing! Find the best Facebook Ad types to achieve your individual goals! 

Facebook Ads – 13 Options for You

A Facebook campaign can contain several Facebook Ads and it has a unique objective. Facebook Ads can only be set up on Facebook Business Pages, not on a personal page.

Setting up a Facebook Business Page is free and easy. Simply create a Business Manager account to run paid ads for your page. How your Facebook Ad appears creatively (text, video, dynamic product ads, carousel, etc.) is called the Facebook Ad Format.

Facebook Ads - 13 Options for You

Here is your Facebook Ads guide with 13 advertisement options to increase your brand awareness and generate sales, depending on your individual goals and budget.

  1. App Engagement
    • App Engagement ads help you to reach people who already use your mobile app and encourages them to take action. Set a call-to-action for specific features like shopping, playing or booking travel. 
  2. App Installs
    • This Facebook Ad Type helps you to get new users. Reach those who are most likely to install your app. Link them to the App Store, Google Play and Kindle Fire store, so that users can download your mobile app instantly.
  3. Brand Awareness
    • If you want to expose as many people as possible to your brand and products, Brand Awareness Ads are the right tool for you. They can be used for any campaign, but are most effective with special content. For example, you can draw people’s attention with creative, funny or colorful images and videos.
  4. Store Visit Ads
    • While e-commerce is booming worldwide, the Facebook Store Visit Ad helps you to encourage people to visit your physical shop locations. Carousel and video ads pair well with the shop locator. Canvas and collection ads let your customers browse your product catalog and get offers.
  5. Reach Ads
    • Reach Ads are the best choice to connect with your audience on Facebook and Instagram when they are close to your business location. Find customers based on language, demographics, and budget.
  6. Website Conversions
    • This Facebook Ads type aims at encouraging users to click on ads and convert on your website immediately to grow sales, prompt an action, increase traffic. Website Conversion Ads work well with the Facebook pixel on your website.
  7. Clicks to Website
    • For traffic-oriented campaigns, the Click to Website Ad type is a great choice. Send users to specific blog posts, site pages, or product offers in a variety of creative formats like an image carousel or canvas mobile ad.
  8. Event Ads
    • If you have an event coming up, the Event Ad type is great to create a buzz and get more responses. Simply add the event ad to your Facebook Business Page. This is an excellent choice if your campaign objective is engagement.
  9. Offer Ads
    • Post this type of Facebook Ads to grab the attention of your audience with special deals and discounts. Customize your holiday deal or other offers with a specific call-to-action.
  10. Lead Generation Ads
    • In a traditional lead generation conversion path, users are directed to a landing page where they fill out a form. The downside to this conversion path is that users are required to leave Facebook once they have clicked on the ad. This makes Facebook Lead Ads useful for inbound marketers as it lets users fill out lead generation forms directly within the Facebook app.
  11. Page Likes
    • Increase the number of likes of your Facebook Page with this tool. Keep in mind that you can also add a “like page” call-to-action option to other ad types if you want to accomplish two goals with one ad.
  12. Post Engagements
    • Post Engagement ads allow you to drive more engagement on individual posts and expand its original reach. This also helps you generate more activity on your posts and to get more organic followers.
  13. Messenger Ads
    • The two advertising options in messenger are Ads in the Messenger Inbox and Ads in the Messenger Stories. They are compatible with Android and iOS and conveniently pop up in the user’s inbox or story feed.

Turn Facebook Ads into traffic for your website, increased sales and other kinds of lead like newsletter sign up. Use a Facebook Ads Manager to set up your campaign with just a few clicks. 

How to Choose which Facebook Ad Type to Use

First, define your campaign goal. This can be brand awareness, traffic, user engagement, app downloads or messages.

Then, look at the 13 Facebook Ad types and select one or multiple integrated ad types to fulfill your campaign goal. If you are unsure, consider an A/B test, also known as split testing. With this, you can run different campaign elements (text, design, ad type, etc.) to find out what resonates best with your audience and your campaign goal, for example, clicks or engagement.

Select the audience you wish to target and write the creative copy and assets. One fabulous feature of Facebook’s Ads Manager tool is the broad range of creative and layout options you have. Choose between image, video, photo grid, and carousel layouts, and customize your ads for mobile and desktop audiences. Finally, continuously test, analyze and improve your Facebook Ads.

How to Choose which Facebook Ad Type to Use

In AdEspresso’s 2018 statistics, video ads have gained popularity, while links, photos, and events have remained steady or declined. Plan ahead! Whichever type of Facebook Ad you use, having a strategy behind your actions is essential.

How Facebook Ads Can Help Your Business

You already know that Facebook is the most popular social media in the world. Specific targeting and call-to-action buttons are only a few reasons why Facebook Ads are a powerful online marketing tool. They further allow you to find new qualified leads easily and have highly-effective remarketing options to capture push-on-the-fence audiences.

Is it worth the cost? Social media is the most cost-effective form of communication. With an average cost-per-click rate (CPC) of 1.86 USD and a cost-per-thousand-views (CPM) of 11.20 USD, Facebook Advertisement is worth the money. 

Social Media Marketing is also an integral part of Digitalization – an important digital trend with real value and benefits for your business.

Unlock the Power of Social Media Marketing – Boost Your Business with Facebook Ads

Selecting the right Facebook Ad type to achieve your specific campaign objective can be difficult. A specialized online marketing agency can support you with this and provide valuable practical tips. Tenba Group is the digital marketing agency of your choice to save time, money and energy. Work smart, not hard!

Our dedicated team will help you to get more attention online. Benefit from our integrated social media management approach to increase your brand awareness, boost leads and sales. The positive effects will convince you. And all of that at an affordable price – our services won’t break your bank!

How Facebook Ads Can Help Your Business

Not sure where to start? Test our services with our FREE audit of your online presence – a unique manual review of your social media channels. Contact us today!

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E-Commerce in China Skyrockets – the 2018 Pinduoduo Stock Hit https://tenbagroup.com/chinese-marketing/the-2018-pinduoduo-stock-hit/ https://tenbagroup.com/chinese-marketing/the-2018-pinduoduo-stock-hit/#respond Thu, 18 Jul 2019 02:08:44 +0000 https://tenbagroup.com/?p=18983 In 2019, it’s no secret that e-commerce is the future. The infinite advantages for customers and businesses make online retail and internet shopping fast, easy and fun. But have you heard of Pinduoduo? The latest studies project the worldwide retail e-commerce sales to skyrocket to a new high by 2021. E-commerce businesses should anticipate a …

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In 2019, it’s no secret that e-commerce is the future. The infinite advantages for customers and businesses make online retail and internet shopping fast, easy and fun. But have you heard of Pinduoduo?

The latest studies project the worldwide retail e-commerce sales to skyrocket to a new high by 2021. E-commerce businesses should anticipate a 265% growth rate, from 1.3 trillion USD in 2014 to 4.9 trillion USD in 2021.

It may not surprise you to read that by the end of 2019, the Chinese market will have 55.8% of all online retail sales globally.

Are you wondering, if Amazon is as relevant a player in China as it is in the rest of the world? And if there are important Chinese e-commerce platforms? Find out in this week’s Tenba Group blog article!

The e-commerce landscape in China

The 5 largest e-commerce companies in the world are Amazon, Jingdong (JD), Alibaba, eBay, and Rakuten.

The e-commerce landscape in China

Buying online is the easiest and cheapest way to get anything in China. But you may be surprised to read that Amazon.cn is not the market leader in this country. In fact, Amazon is shutting down its Chinese website – the domestic e-commerce business – by the end of July 2019.

The two most popular e-commerce sites in China now are JD (Jingdong) and Taobao. Well, they used to be. While JD.com and Alibaba’s Taobao were battling for Chinese e-commerce space, a third platform emerged in 2015: Pinduoduo.

The startup business Pinduoduo managed to shake up the duopoly significantly. Today, the daily order volume of Pinduoduo ranks second in mainland China after Taobao. Pinduoduo is the fastest growing app in the history of the Chinese internet to date, with Tik Tok ranking second.

What is Pinduoduo?

拼多多 or Pinduoduo in English is a Chinese e-commerce platform. It was created by Colin Huang as Shanghai Dream Information Technology Co., Ltd. in 2015. Users can download the Pinduoduo app on their smartphone or access the platform via its website. Pinduoduo can be translated to 拼 Piece Together 多 A lot 多 A lot.

Tencent, the tech giant behind We Chat, and other investors funded more than 110 million USD in 2016. In 2018, Pinduoduo went public on the NASDAQ stock market in the United States, raising 1.6 billion USD through a US IPO (Initial Public Offering). This made it one of the largest IPOs in 2018. The Pinduodo IPO price was 19 USD per share. Since then, the Pinduoduo stock price went down to 17 USD and up to 30 USD, averaging at 19 USD by mid-2019.

By 2018, Pinduoduo had more than 200 million users worldwide and the total sales value exceeded 14 billion USD. However, financially, the company is still in the red with 1.5 billion USD net loss in 2018. This is mainly attributed to investments in branding and ads.

How Pinduoduo works

The e-commerce platform offers a wide range of products from daily groceries to home appliances. Highly attractive prices with discounts up to 90% are the trademark of Pinduoduo. The platform focus on fewer bestsellers which attract more buyers.

Compared to other e-commerce players, the Pinduoduo business model offers one attractive additional and free service called “team purchase”. Users can share Pinduoduo’s product information on social networks such as WeChat China and QQ messenger apps, both belonging to Tencent.

How Pinduoduo works
Source: Pinduoduo App

The users can then invite their contacts to form a shopping team to get a group buying deal and a lower price for their purchase. This service made Pinduoduo a viral sensation in China.

Taobao has since answered to Pinduoduo’s team purchase service with the launch of a dedicated discount app called Tejia in 2018.

Pinduoduo uses WeChat’s online payment system in the form of “automatic WeChat payments”. Once you complete your purchase, it is automatically billed to your WeChat Pay account without the need for further validation.

The first time you pay for something on Pinduoduo, it enables “password-less payments” by default. After your first transaction, you won’t have to enter your password anymore and will be able to use “one-click payments”.

The Power of WeChat and QQ

With over 1 billion users on WeChat and over 800 million on QQ, these messenger apps are the driving power behind Pinduoduo’s success.

The typical Pinduoduo users are price sensitive women residing in low tier cities. In addition, the platform also serves a target group, which only recently entered the digital world, namely senior citizens.

WeChat is the biggest social media platform in China with over 1 billion monthly users. Even though the majority of its users are based in China, WeChat is available worldwide. Advertising on this popular Chinese messenger app offers access to these users.

The Power of WeChat and QQ

For example, stickers are a popular and engaging marketing and income generation tool. And ads on the messenger app enable brands to grow their WeChat Business Accounts. Besides, they drive traffic to their website and generate downloads for their own apps.

The issues of Pinduoduo

Pinduoduo’s C2B (consumer to business) model allows it to ship directly from the manufacturers. This eliminates layers of distributors and reduces the price for buyers while raising the profit of manufacturers.

At the same time, disadvantages related to product quality, counterfeit, and slow delivery are a challenge for this platform. As stated in the 2017 National User Satisfaction Study of Major E-commerce Platforms, the number of complaints on Pinduoduo is 17.87%, and user satisfaction is 1 star.

This demonstrates that a high quality of your product and service, as well as a reliable and fast performance, is crucial to customer satisfaction. This encourages customer and brand loyalty as well as repurchases.

How can You benefit from the E-Commerce Hype

Being at the pulse of time and having a state-of-the-art online presence will allow you to join the digital playground in China and around the world.

  1. Shine with a Professional Website
  2. Apply an Integrated Online Strategy
    • Social Media Marketing: Almost 3.5 billion people worldwide use social media websites. These platforms help you to connect with your specific audience. It increases awareness of your brand and boosts your leads and sales. With less cost per person reached, popular social media is a low-cost and smart marketing tool.
    • SEO: Get your business noticed online with intelligent search engine optimization strategies. Users trust search engines. And having a presence in the top positions will increase your website’s relevance and visits. Accurately target and engage your audience, and lower your marketing cost at the same time, whether on Google or China’s own search engine Baidu.
  3. Go International
  4. Create a WeChat Business Account

Unlock the potential of the multi-trillion USD e-commerce world. Not sure where to start? Or do you simply want to focus on other aspects of your business? A digital marketing agency like Tenba Group can help your company to implement an integrated digital marketing strategy professionally, quickly and at an affordable price.

Unlock the Potential of E-Commerce and Social Media

Tenba Group is the digital marketing agency of your choice. We offer digital solutions to skyrocket your business – from web development to digital marketing. Reach Chinese customers and an international audience with our professional services.

E-Commerce in China Skyrockets - the 2018 Pinduoduo Stock Hit

Are you interested in growing your business online or do you have any questions? Test our online marketing agency services with our FREE audit of your website. It’s a unique manual screening of your online presence. We check everything from your website’s security to user experience, SEO and compliance with the GDPR law. Contact us today! Tenba Group is Your Digital Link to China and the World.

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Libra Facebook Coin – are Cryptocurrencies going mainstream? https://tenbagroup.com/digitalization/libra-facebook-coin/ https://tenbagroup.com/digitalization/libra-facebook-coin/#respond Mon, 08 Jul 2019 06:46:41 +0000 https://tenbagroup.com/?p=18194 Of course, you know Libra as the balanced zodiac sign. But have you heard the current news about the Libra Facebook Coin? It’s a brand-new Cryptocurrency by the world’s top social media site Facebook. In this week’s blog article, discover what’s behind Facebook’s new crypto coin Libra and how Cryptocurrency is relevant for digital marketing. …

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Of course, you know Libra as the balanced zodiac sign. But have you heard the current news about the Libra Facebook Coin? It’s a brand-new Cryptocurrency by the world’s top social media site Facebook.

In this week’s blog article, discover what’s behind Facebook’s new crypto coin Libra and how Cryptocurrency is relevant for digital marketing.

And learn how the experts of Tenba Group can help you to stay ahead of digital trends by setting you up with the latest digital marketing technologies.

What is the Libra Facebook Coin?

In June 2019, Facebook published the whitepaper of its very own cryptocurrency Libra. According to this, “Libra’s mission is to enable a simple global currency and financial infrastructure that empowers billions of people.”

Libra is a permissioned blockchain digital currency. The project is managed by the Libra Association, a membership organization including Facebook and 27 other organizations in the fields of payment, technology, telecommunication, online marketplace, venture capital, and nonprofits.

What is the Libra Facebook Coin?

At present, Facebook derives most of its 55 billion USD revenue from advertising. The new digital crypto Libra – along with its new digital wallet feature Calibra – can serve to diverse Facebook’s streams of income.

Calibra will be integrated into Facebook Messenger and WhatsApp and exist as a standalone iOS and Android app. The digital wallet will let users save, spend and send Libra coins.

Libra crypto lets the digital coin flourish

Not only Facebook’s more than 2 billion users are thrilled. Even though Libra is not really a Cryptocurrency per se and thus does not offer benefits of the Bitcoin brand, it is still exciting news in the market.

Opposite to cryptocurrencies like Bitcoin which run on permissionless blockchains, Libra is not decentralized. It relies on trust in the Libra Association as “a de facto central bank”.

At the end of June 2019, Bitcoin reached a 17-month high with an exchange rate of over 13,000 USD. Many experts believe that the creation of Facebook’s coin, Libra, legitimizes Cryptocurrencies.

With Facebook’s brand power and payment partnerships with high-profile companies like Visa and Uber, industry experts believe that the social media platforms’ massive reach will enable the digital coin Libra to flourish.

As of June 2019, the Libra currency and network do not yet exist. The launch is scheduled for 2020.

What is Cryptocurrency?

A Cryptocurrency is a digital asset, used for the exchange of value. It applies strong cryptography to secure financial transactions. Cryptocurrencies use decentralized control, which works through distributed ledger technology (DLT) or blockchain.

Bitcoin (BTC), first released in 2009, is generally considered the first decentralized cryptocurrency. Decentralization and not being tied to a fiat currency like the USD makes it highly volatile. Bitcoin and its fellow decentralized Cryptocurrencies are only as valuable as people believe they are.

What is Cryptocurrency?

On the other hand, Libra is a so-called stablecoin, as it tied to a basket of fiat currencies and securities. Every time the Libra Association trades a Libra, they buy and store the equivalent in fiat currencies and securities in a bank account. So, its value cannot rise exponentially. This provides more stability for the coin, and less volatility than for example bitcoin, which is not tied to any real value. 

Another example of a stablecoin and among the most well-known stablecoins is TrueUSD (TUSD), backed by the USD.

Besides stablecoins, there are mostly payment coins, which are not linked to fiat currency. Those are for example Bitcoin, Litecoin, and Monero for anonymous transactions. In total, more than 4,000 altcoins (alternative variants of bitcoin, or other cryptocurrencies) have been created over the last 10 years.

Finally, there are Utility Tokens like Chain Link, which link the blockchain technology to the real world. Utility Tokens are services or units of services that can be bought. The most common type of utility token is the ERC20 Ethereum standard.

What Facebook can learn from WeChat

WeChat, or Weixin as it’s known in China, was launched in 2010. Since then, Tencent – the tech-giant behind WeChat – has frequently added innovations to drive growth and loyalty. Today, WeChat is China’s most popular messaging app with more than 1 billion daily active users.

For many people in China, WeChat has become an essential part of their everyday lives. Besides chatting, playing games, shopping, reading news, and posting their thoughts and pictures, users can now book a doctor’s appointment and make payments with WeChat Pay.

WeChat successfully developed a number of own apps and business applications. Marketers love WeChat’s many engaging branding and marketing opportunities, for example, stickers.

What Facebook can learn from WeChat

Does that sound familiar? Well, Facebook is catching up quickly. Surely, you can connect with people, play games and engage with brands. But its focus is still entertaining rather than functional. The Facebook Libra Coin as a digital currency has the power to change that and add value to consumers.

How is Cryptocurrency relevant for digital marketing?

Blockchain – the technology behind digital currencies like Bitcoin, Litecoin and Ethereum – also entered the area of digital advertising, for example with BAT (Basic Attention Token), a utility token.

Since cryptocurrencies like Bitcoin are decentralized there’s no credit card or other centralized transaction taking place. This also means that personal data and information are not stored centralized. However, this makes the job of advertisers using personalization and remarketing tools difficult to impossible.

If the decentralization trend continues, the only marketing option will be to confirm transactions with consumers themselves. For example, newer social media platforms like Earn allow direct communication with users and brands, encouraging them to establish dialogues.

5 ways to skyrocket your business online

Here is the Tenba Group’s experts’ list of 5 essential methods to unlock the potential of blockchain-based digital marketing – in China and around the world.

  1. Shine on Steemit: We create and post blog articles on Steemit. Steemit is a blockchain-based blogging and social media website. It rewards its users with the cryptocurrency STEEM for publishing and curating content. China currently ranks number three of countries using Steemit. For one, it is not censored by the Chinese government, and the revenue share model makes it attractive as well.
  2. Run Ads on Brave Browser: We create and run tailor-made Ad Campaigns on Brave Browser, unlocking the potential of the BAT project.
  3. Go International: With the global connection of the world through the internet, customers are no longer bound to local markets. As a business owner, this provides an exciting chance to connect to new markets and audiences worldwide. A professional multilingual digital presence combined with the right digital marketing and branding strategy for your audience will unlock this global potential. Tenba Group offers translation and proofreading services in three languages – English, Chinese (Simplified) and German.
  4. Stay ahead of digital trends: At Tenba Group, we always stay up to date with the latest technology and industry news. We are happy to share this with our clients, so you can stay ahead of digital trends. We are excited about the launch of the Libra project to offer you additional digital marketing services.
  5. Accept Cryptocurrencies as payment: By doing so, you position yourself as a modern business at the pulse of time. A trendsetter rather than a trend follower. At Tenba Group, we accept Cryptocurrency payments in Bitcoin (BTC), Ethereum (ETH), Steemit (STEEM) and Basic Attention Token (BAT) for our services.

Take your business further with these 5 effective techniques.

Stay ahead of Digital Trends

Tenba Group is your digital marketing agency and your digital link to China and the World – from web development to digital marketing and branding strategies.

We help you to stay ahead of digital trends and offer the latest digital marketing technologies, based on blockchains, like BAT and Steemit.

And all of that at an affordable price – our digital services won’t break your bank. Conquer the digital world today!

Libra Facebook - are Cryptocurrencies going mainstream?

Not sure how to unlock this potential you just read about? Test our digital marketing agency services with our FREE audit of your website. It’s a unique manual screening of your online presence. We check everything from your website’s security to user experience, SEO and legal compliance. Contact us today!

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China’s One Belt One Road – Your Digital Business Opportunities https://tenbagroup.com/chinese-marketing/chinas-one-belt-one-road/ https://tenbagroup.com/chinese-marketing/chinas-one-belt-one-road/#respond Thu, 04 Jul 2019 11:03:33 +0000 https://tenbagroup.com/?p=18165 The name Silk Road probably sounds familiar to you. It refers to the ancient trade route which connected China and the West. But have you heard of China’s new multi-trillion USD effort to build The New Silk Road, also known as One Belt One Road and Belt and Road Initiative (BRI)? In this week’s blog …

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The name Silk Road probably sounds familiar to you. It refers to the ancient trade route which connected China and the West. But have you heard of China’s new multi-trillion USD effort to build The New Silk Road, also known as One Belt One Road and Belt and Road Initiative (BRI)?

In this week’s blog article, Tenba Group maps out everything you need to know about the China New Silk Road and the resulting digital business opportunities in China and the world! Discover how China’s One Belt One Road holds Digital Business Opportunities for You!

Discover how China's One Belt One Road holds Digital Business Opportunities for You!

Unlock the great potential of the New Silk Road to skyrocket your business at home and abroad!

Silk Road – An Inspiring History

The Silk Road was an ancient network of trade routes to connect the East and the West. It was central to the economic, cultural, political, and religious interactions between these regions from the 2nd century BCE to the 18th century.

The name “Silk Road”, also known as Silk Routes, dates back to the lucrative trade in silk by the Han Dynasty in China.

The Silk Road continued to prosper over the course of almost 2,000 years. Finally, it was destroyed together with the collapse of the Safavid Empire (Iran) in the 18th century, some 200 years ago.

China’s New Belt and Road Initiative (BRI)

Now, in the 21st century, the ancient Silk Road is revived. Announced in 2013 by China’s President Xi Jinping, the One Belt One Road initiative shall reopen the trade corridor between China and the West. China’s $900 billion initiative shall essentially link Central Asia, the Middle East, and Europe. 

In the long run, the One Belt One Road investments are expected to positively influence the EU’s political and economic positioning on a global scale. However, EU member states are divided on the BRI. France and Germany have not signed up to the BRI yet. Whereas Italy and many smaller member states have done so.

Looking over the big pond, the current trade war around tariffs between the US and China might just be a preview of what’s ahead. China’s increasing power through the BRI (infrastructure, politics, economy, military) is likely to lead to a decline of America’s global influence in the years ahead, according to analysts.

As stated in the Belt and Road Action Plan released in 2015, the new initiative will include land routes (the Silk Road Economic “Belt”) and maritime routes (the 21st Century Maritime Silk “Road”). The One Belt One Road map impressively showcases the extensive reach of China’s New Silk Road.

The One Belt One Road map impressively showcases the extensive reach of China’s New Silk Road.
Credit: wikimedia.org

As China explained recently, the goal is to start a “new era of globalization”, which will benefit all and create new jobs. The Belt and Road Initiative is estimated to impact 60% of the World’s Population and to collectively account for 30% of the world’s global GDP

68 countries will directly benefit from improved infrastructure with a total investment of up to $8 trillion, according to Beijing. And another Sixty-two countries could see investments of up to US$500 billion over the next years.

There are estimates that trade along the Silk Road could soon account for almost 40% of total world trade.

The Digital Silk Road

The Second Belt and Road Forum took place in April 2019. World leaders gathered in Beijing to discuss bilateral project opportunities, including the emerging Digital Silk Road. This was of particular interested to several global Fortune 500 companies.

The Digital Silk Road aims to bring new technological opportunities for emerging economies in Asia and around the world. This includes research, for example on Artificial Intelligence, a global satellite navigation system and a high-speed internet connection. 

The increasing use of e-commerce and mobile payments showcase a more relatable and practical effect of the New Silk Road initiative.

Companies like Alibaba, Tencent (WeChat), and Didichuxing invest several hundred million USD in online and mobile payment systems, everyday mobility (Grab), delivery (Singapore Post), and communications services.

The Challenges around China’s Belt and Road Initiative

The challenges are complex and include interlinked bottlenecks in infrastructure, financial markets, trade facilitation, trade barriers, and limited regional cooperation. With the overcome of these barriers, there is a significant potential for growth regionally and globally. 

According to a 2016 report from the German Development Institute / Deutsches Institut für Entwicklungspolitik (DIE), the major challenges can be summarized as follows:

  1. Improving transport and energy connectivity is crucial for greater economic integration. In particular, there is an unexploited potential for energy trade.
  2. Building cross-regional coordination institutions, such as cooperative planning and implementation processes, is a major challenge. Even more so, when coordination policies need to be developed across two or more countries. 
  3. The biggest opportunity lies in overcoming trade barriers, such as Non-Tariff-Measures, services, competition policy, intellectual property protection and politically sensitive goods such as agriculture.
  4. To ensure that the benefits of infrastructure investment result in an actual reduction in trade-related costs, trade facilitation measures are seen as essential. Customs activity has the most visible impact on increasing the time and cost of moving through borders. However, border transaction costs (e.g. port facilities, documentation, immigration and quarantine requirements) must also be considered.

Digital Business Opportunities for You

Transfer of know-how, awareness of consumer behavior trends, and operationalization in the digital economy have provided opportunities for growth for digital-based companies. 

Digital Business Opportunities for You

Discover how China’s One Belt One Road holds Digital Business Opportunities for You!

Entering the Growing Chinese Market

No matter which resources, products or services your company provides, be sure to unlock the financial potential of China’s One Belt One Road initiative and its multi-trillion USD investment.

  1. A professional and SEOptimized business website combined with Chinese and Western Social Media Marketing enables you to reach Chinese businesses and consumers.
  2. Set your Chinese website up with a .cn domain in Hong Kong or in China with an ICP license. Use Cloud Hosting for faster and more secure services.
  3. Reach your clients in their language and culturally appropriate.
  4. Ensure legal and tax compliance to protect your digital presence. For example, EU-based companies must ensure GDPR compliance globally, in order to avoid fines of up to 20 Million Euros.
  5. Enter the unique and complex market in China with smart integrated marketing strategies.

An online marketing company like Tenba Group can assist you to set up a multilingual online presence for you and reach the Chinese market with tailor-made digital marketing strategies.

We offer customized solutions in English, Chinese, and German. Our team of international experts will help you to reach Chinese customers through smart online marketing.

Reach Millions of Potential Customers

Today, the number of internet users in China exceeds 800 million. This makes China the world’s largest online community. Together with an annual GDP growth rate of over 6 percent in China, this makes it one of the most attractive markets in the world.

Now add the One Belt One Road multi-million USD investment in industries like mobile payment, communication services, and everyday mobility, and know that these numbers will skyrocket even further.

Your business can access this target audience with attractive multilingual content on Chinese and Western Social Media Platforms and WeChat Advertising.

Your digital marketing agency can help you to save you time and energy on this. From research and content creation to initial setup and regular maintenance, Tenba Group is ready to help!

We successfully apply a hybrid model, which integrates digital marketing on Western and Chinese Social Media Platforms. We are also happy to create a good website for you, which is tailored to fit the needs of your target audience.

Join the Digital Silk Road

Tenba Group is the digital marketing agency of your choice. We are Your Digital Bridge to China and the World – from web development to digital marketing. 

And all of that at a small price – our digital website marketing services won’t break your bank. Unlock the potential of the One Belt One Road initiative to skyrocket your business!

China's One Belt One Road - Your Digital Business Opportunities

Have we sparked your interest? Test our agency services with our FREE audit of your website. It’s a unique manual screening of your online presence. We check everything from your website’s security to user experience, SEO and legal compliance. Contact us today!

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