The CRM market in China is distinguished by social consumerism and the consequent requirement to manage the large variety of data points across apps and online platforms. Did you know that almost all companies (91%) with more than 11 employees use a CRM? And that the CRM market is the fastest-growing software market? In this …
CRM Market in China – How to Choose the Right Software Read More »
The China fitness market is expanding rapidly as the growing Chinese middle-class is seeking a healthy and aspirational lifestyle. The number of fitness studios is surging and health/fitness app downloads are booming. The Chinese – like the rest of the world – have jumped on the health and fitness trend. The fitness industry in China …
Leverage the China Fitness Market with Health & Fitness Influencers Read More »
What is Zhihu? Find out everything you need to know about the largest Q&A platform in China, and how to lift its B2B marketing potential for your business in the Middle Kingdom. From an SEO boost for your Chinese website to increased brand awareness, free market research and competitor analysis – Zhihu is a powerful …
What is Zhihu? Your B2B Marketing Guide to the Chinese Quora Read More »
How to use WeChat is one of the most frequently asked questions our China experts at Tenba Group receive. That’s why we’ve decided to put together a practical article showing and explaining everything you need to know about WeChat and its functions from a marketing point of view. What’s WeChat again? In case you haven’t …
How to Use WeChat like a Pro – WeChat Features & Functions Read More »
In today’s world, you can’t get around marketing with Chinese influencers when using digital marketing in China to reach your target audience. Having a presence in the Middle Kingdom, the largest economy in the world is a smart move for your business if you haven’t made the move already. Due to the censorship restrictions in …
Working with Chinese Influencers to Market your Business in China Read More »
WeChat design guidelines are sought-after to maximize the impact of a business brand on China’s super-app for everything! Social marketing is a great way to increase your reach organically. The China experts at Tenba Group take you through a complete tour – from content creation to publication and distribution. WeChat – A Quick Recap With …
WeChat Design Guidelines – Create Engaging Posts & Articles Read More »
It’s 2021 and China’s population sits comfortably at 1.4 billion people and there are more than 1 billion Chinese social media users. For a Western business, this poses a great opportunity to expand its user base to include a Chinese audience. So, let’s look at the 9 Chinese social media platforms you should know about …
9 Chinese Social Media Platforms You Need to Know About Read More »
If you are asking yourself What is Douyin actually, then don’t worry. The China marketing experts at Tenba Group are experienced with this TikTok sibling in the Middle Kingdom. We reveal the differences and similarities between the two platforms and take a deep dive into the features like payment and how to create Douyin ads …
The video hosting aspect of most Chinese streaming platforms means that your brand can reach millions of internet users in China and around the world. Short videos are an excellent way to capture the attention of online consumers for foreign brands in China using unique and dynamic ways. Tenba Group covers the video hosting aspects …
6 Chinese Streaming Platforms to Amplify Your Business Read More »
Whether you are already present in the largest e commerce market in the world, or if you are planning on entering the Chinese market, you just can’t get around advertising in China. We have already spoken in-depth about the different online channels in China. In this Tenba Group article we present which advertising methods there are …