Reaching millennials and Gen-Z youth with xiaohongshu influencer and social marketing has never been more engaging. Xiaohongshu aka RED is THE social commerce platform to engage with a new generation of consumers. In fact, the Little Red Book China was one of the most popular apps in China in 2019 for cross-border e commerce, exciting …
Are you wondering what is Sina Weibo? Is Chinese Social Media a jungle of information for you? Look no further! In this weeks’ blog article by Tenba Group, we take a deep dive into Sina Weibo, the second-largest social media platform in China. But watch out, Douyin respectively TikTok, the Chinese short video apps, is …
What is Sina Weibo? Know Your Chinese Social Media! Read More »
The Wanghong economy in China is on the rise. If you are an active user on social media in China, you have probably heard of this type of influencers. In this article by Tenba Group, the digital marketing agency of your choice, discover the world of Wanghong. Find out who they are, how they work, …
WeChat advertising offers enormous reach on the biggest social media platform in China with over 1 billion monthly users. Although a vast majority of WeChat users are based in China, WeChat is available worldwide. The app, which is a product of Tencent, is one of China’s biggest tech companies. Even though WeChat was originally a …
Are you wondering ‘what is Steemit‘? Imagine a social media platform that pays you to use it. Well, good news… There is such a thing! It is called Steemit and it was founded by Ned Scott and Dan Larimer in 2016. But what exactly is Steemit? If you haven’t heard of it before, it is …
Are you wondering which WeChat Business account is best for your brand and specific needs? China’s favorite app, WeChat, has surpassed 1.1 billion monthly active users. And it has certainly made the world turn heads. But whether it’s the unfamiliarity with the app or inexperience with a Chinese market, Western companies are only slowly jumping …
WeChat for Business: Which Account is Best for Me Read More »
If there is a teenager around you, you have surely heard of TikTok/Douyin advertising. But this Chinese video-sharing platform is more than a teen favorite. It holds many opportunities for your business to raise awareness and create leads with simple and engaging marketing strategies. Did you know that in 2019, TikTok was the most downloaded …