Chinese Social Media

An updated 2026 guide to the Wanghong economy in China, covering KOLs, KOCs, live commerce, RED, Douyin, WeChat, compliance and brand strategy.

If you want to sell your products or services in China, traditional marketing channels like email newsletters, Facebook ads, and standard websites simply do not work. To reach Chinese consumers, you have to meet them where they spend almost all of their digital lives: WeChat. With over 1.3 billion monthly active users, WeChat is no

With platforms like X (formerly Twitter), Facebook, and Instagram blocked behind the Great Firewall, China’s digital landscape has evolved into a highly advanced ecosystem of its own. For foreign brands looking to tap into the world’s largest digital economy, understanding this ecosystem is critical. A question we frequently hear from international clients is: What is

If you are planning to do business in or with the Middle Kingdom, understanding WeChat and WeChat marketing is not optional; it is the cornerstone of your digital existence. By 2026, Tencent’s ubiquitous “super-app” has evolved into an entirely self-contained digital infrastructure. With over 1.4 billion monthly active users (MAUs), WeChat isn’t just an app;

In this Tenba Group article, we focus on Chinese social media platforms and give an overview so companies wanting to market in China get an overview and info which platform to use for which use case, demographics, etc. We distinguish between B2C and B2B strategies and provide a comparison of the most important metrics. For