China Outbound Real Estate Investment – A Comprehensive Data Report

China outbound real estate investment

China Outbound Real Estate Investment is a trending attractive way for China’s HNWI to live a luxurious lifestyle with a foreign residency, manage their wealth, and provide education and lifestyle opportunities for their families.

This Tenba Group article provides insightful information for international immigration companies and real estate agents who assist their Chinese HNWI clients to purchase real estate abroad for investment, citizenship, and to upgrade their lifestyle.

While investment immigration slowed down, like everything else, during the Covid pandemic in 2020/21, the buying spree of China outbound real estate investors is gaining momentum again in 2022.

China Outbound Real Estate Investment

With the findings from this article, international real estate and immigration agents, companies, platforms, and developers can

  • optimize their online content for Chinese search engines to increase their exposure impactfully
  • run targeted Baidu PPC ads to generate leads
  • reach their target audience with influencers in their industry
  • assess potential partners in China and the Greater China area (Singapore, Macao, Taiwan, Hong Kong) for collaboration to reach, convert, and serve Chinese prospective clients at optimum

But first, we’ll take a look at why Chinese HNWIs move abroad in the first place and their favorite destinations to expatriate. Then, we’ll examine the main competitors (Chinese agencies and platforms) for real estate and investment immigration-related keywords on the first Baidu SERP. Finally, we’ll show you how to reach Chinese HNWIs who seek investment immigration.

Now, let’s get started.

1. Reasons for Chinese Citizens to Expatriate

China’s 1.4 billion population is getting wealthier and wealthier. Chinese HNWI choose attractive countries around the world for themselves and their families to upgrade their lifestyle and expand their opportunities in the professional, educational, or health area as well as to gain access to attractive overseas destinations and their benefits, as the European Union. 

Whether to manage their wealth (lower taxes abroad, better investment opportunities, etc.) or provide their children with excellent higher education – the booming Chinese middle class is seeking attractive foreign socio-economic opportunities.

At the same time, local conditions may drive Chinese HNWIs to seek their luck elsewhere. This may include political reasons, prosecution of minorities, lack of freedom of expression, the handling of Covid, increasing real estate prices, and access to independent information.

Just keep in mind that, unlike many countries, China does not allow dual citizenship. However, as Chinese are typically very patriotic, most HNWIs are interested in foreign residency (Golden Visa) over foreign citizenship (Golden Passport). At the same time, with the Chinese government starting to tax overseas Chinese, foreign citizenship could become more interesting for Chinese HNWIs. 

On the other hand, Golden Visa investment immigration schemes provide temporary short- or long-term residency in the destination of choice. However, this doesn’t affect the citizenship/passport. In the EU, Cyprus, Greece, Malta, and Portugal are the favorites among international HNWIs, retirees, and entrepreneurs.

Overall, China has moderate taxation. The individual income tax is progressive with rates between 3% and 45%. Individuals who reside in China for more than 183 days are taxed on their worldwide earned income. At the same time, China has signed over 100 double taxation agreements. At an effective rate of 15%, the corporate tax in China is below the global average.

Demographics of Overseas Chinese Communities

To begin with, let’s take a look at the countries with the most Chinese expats (2020). We have then selected the most popular investment immigration destinations based on online visibility, keyword volumes, and social media relevance, on which we will focus on these countries in this article:

CountryChinese expats
Thailand7 million
USA5.4 million
Singapore3 million
Canada1.9 million
Australia1.4 million
United Kingdom500.000
Spain300.000
New Zealand300.000
Greece130.000
Germany150.000
Portugal25.000
Turkey19.000
Cyprus1.000
Malta600

With its relative proximity and Asian lifestyle, Thailand is among the favorite overseas Chinese communities. Chinese emigrants prefer Malay-dominated provinces in the South as well as Bangkok and Phuket.

China cross-border investments

The United States of America are clearly another favorite among Chinese expats. First and foremost, wealthy Chinese appreciate the educational opportunities and the living environment in the United States. New York (865,000 expats), Los Angeles (678,000 expats), and San Francisco (582,000 expats) with their iconic Chinatowns are home to the majority of these immigrants. In fact, New York is home to the largest Chinatowns in the world.

Much more than a tourist destination for a night out or some street food, Chinatowns in the USA are vibrant neighborhoods where Asian communities maintain their rich culture, heritage, and identity. Oftentimes, there are also temples, museums, and other Chinese points of interest.

Finally, Singapore is a hotspot for overseas Chinese communities as Mandarin Chinese is one of the four official languages of Singapore along with English, Malay, and Tamil. Besides, 74% of Singapore’s 5.5 million population are of Chinese descent, 14% are Malays, 9% are Indians, and 3% have other roots. There are two Chinatowns in Singapore with ample food stalls, souvenir shops, bars, and cultural institutions.

2. Country Overview of China’s Top Emigration Countries for China Outbound Real Estate Investment

Now, let’s get an overview of China’s favorite expat destinations in terms of cost of living, taxes, and real estate (buying and rental).

Cost of Living Comparison

For the cost of living, we’re referring to the latest findings from WorldData. A total of 109 countries have been ranked. Bermuda on rank 1 is the most expensive while Angola on rank 109 is the least expensive. The cost index is compared to the USA (100). So, for example, in China, goods of daily life are 40% cheaper compared to the USA. 

CountryCost IndexWorldData RankAverage Monthly Income
Australia108.1144,474$
Malta105.9n.a.1,927$
New Zealand105.1173,463$
United Kingdom100.3193,319$
USA100205,378$
Singapore98.7324,577$
Germany88.9263,956$
Cyprus86.3n.a.2,109$ 
Spain81.1292,280$
Canada74.8213,632$
Portugal74.4341,816$
Greece73.4351,494$
China61.341879$
Thailand40.673587$
Turkey36.982754$

Next, we’ll examine the situation around taxes in the selected target countries.

Taxes Comparison

In terms of taxes, we’ll take a look at the personal income tax, corporate tax, rental income tax, and the number of double taxation agreements.

CountryPersonal Income TaxCorporate TaxRental Income TaxDouble Taxation Agreements
China3%-45%15%10%-20%100
Thailand0%-35% (150,000 THB ~ 4,500$ tax exempt)20%12.5%61
USA10%-37%21%taxed with personal income tax58
Singapore0%-22% (20,000 SGD ~15,000$ tax exempt)17%0%-20%98
Canada15%-33%15%taxed with personal income tax94
Australia0%-45% (18,200 AUD ~ 13,500$ tax exempt)30%taxed with personal income tax45
UK0%-45% (5,000 GBP ~6,500$ tax exempt)19%taxed with personal income tax130
Spain19%-47%25%taxed with personal income tax93
New Zealand10.5%-39%28%taxed with personal income tax40
Greece9%-44%24%11%-33%57
Germany0%-45% (10,000€ ~11,000$ tax-exempt) + solidarity surcharge15% + 15% trade taxtaxed with personal income tax96
Portugal14.5%-48%21%28%52
Turkey15%-40%25%taxed with personal income tax86
Maltalocal income: 35%, foreign income: 15%35%15%70
Cyprus0%-35% (19,500€ ~21,500$ tax-exempt per person per year)12.5%taxed with personal income tax + SDC (0% for non-dom) and GeSY (2.65%)65

Finally, we’ll take a look at property prices and estimated real estate return of investment (ROI).

Property Prices & Real Estate ROI Comparison

Regarding property prices, we’re referring to the 2022 data on Numbeo. 112 countries have been ranked with Ghana being the least expensive country and Saudi Arabia being the most expensive one. The price to income ratio assesses purchased apartments for their affordability (the lower the better). 

Besides, we’re taking a look at the price per square meter to buy an apartment in the city center and the price per square meter to buy an apartment outside the city center, based on the latest Numbeo data.

CountryNumbeo RankPrice to Income RatioPrice/Sqm to buy an apt. in city centerPrice/Sqm to buy an apt. outside city centerEstimated Real Estate ROI*
USA1103.963,552$2,131$12% 
Cyprus1036.42,110$1,550$6% 
Australia977.26,309$4,055$4%
Canada967.545,064$3,629$5%
New Zealand927.965,416$3,974$5%
Spain848.783,265$2,143$7%
UK838.865,418$3,967$4%
Germany828.935,963$4,158$4%
Greece7410.121,831$1,547$6%
Turkey7210.27925$599$4%
Portugal5212.252,765$1,823$7%
Malta4713.113,847$2,825$5%
Singapore2117.4918,425$9,458$2%
Thailand1621.743,243$1,641$4%
China1029.048,381$4,361$3%
* rental price of an average 1-bedroom apartment with 60sqm in the capital city, based on the latest Numbeo data. ROI = rental price per year/purchase price (purchase price/sqm for an apartment in the city center * 60)

Now, before we take a deep dive into the Baidu keyword data and acquisition of China outbound real estate investment partners, let’s take a look at what the Chinese government has to say about this.

3. Restriction of Chinese Overseas Investments

As you probably know, the Chinese government keeps close tabs on the activities of its citizens and businesses.

Institutional Restrictions

In 2017, China published the Guidelines on Further Guiding and Normalizing the Directions of Outbound Investments. Outbound Chinese investment must be registered with the NDRC and MOFCOM for “approval and filing regime”. Outbound investments are categorized into “encouraged”, “restricted” and “prohibited”.

Encouraged are outbound investments that

  • contribute to the implementation of China’s “One Belt, One Road” initiative
  • upgrade China’s technical standards
  • create research and development institutions with overseas high-tech enterprises
  • contribute to oil and gas extraction
  • benefit China’s agriculture, forestry, fishery, or animal husbandry

Restricted are outbound investments

  • in sensitive countries or regions
  • in certain industries like real estate, hotels, cinemas, entertainment, and sports clubs
  • that establish equity investment funds without specific industrial projects
  • with outdated manufacturing equipment
  • in violation of the host country’s environment, energy, and security standards

Prohibited are outbound investments that

  • are related to China’s military technology and products
  • have been banned from export (technologies, crafts, products)
  • are in the gambling and pornography sector
  • endanger national security or national interest

Encouraged outbound investments may benefit from tax, insurance, customs, and other benefits and incentives, while restricted outbound investments will be closely examined by the Chinese government.

Individual Restrictions

The following restrictions of Chinese investments, including China outbound real estate investment, are relevant for individual HNWIs and investors interested in getting a Golden Visa.

Capital Controls

Restricting domestic households from investing abroad keeps funds within Chinese borders. This “closed” capital account policy means that companies, banks, and individuals in China cannot move funds freely in or out of the country unless it abides by strict foreign exchange rules. To date, individuals may only transfer or exchange up to 50,000USD per year. 

No Dual Citizenship Allowed

Unlike many other countries, China does not allow dual citizenship. If a Chinese citizen accepts foreign citizenship, for example, through the Golden Passport through the real estate investment route, they have to be ready to give up their Chinese citizenship.

As Chinese are normally very patriotic, most investors are interested in foreign residency (Golden Visa) rather than foreign citizenship (Golden Passport). However, with the Chinese government starting to tax overseas Chinese, foreign citizenships could gain relevance for Chinese HNWIs.

A China expert like Tenba Group can help you to navigate any uncertainties regarding restricted Chinese outbound investments, and to clarify your investment with the Chinese authorities.

4. Baidu Keyword Research for China Outbound Real Estate Investment

Nowadays, research typically starts with a search engine – Baidu in China and Google in the rest of the world. Therefore, we’re kicking off the China outbound real estate investment exploration with China’s most popular search engine Baidu.

Below you will find the search volumes for the most relevant China outbound real estate investment terms for the top Chinese emigration countries as of 23 February 2022, based on the Baidu Keyword Research Tool

The higher the monthly search volume, the larger the potential reach among Chinese online users. The higher the CPC (cost per click of a paid ad), the more competition of other agencies and companies for a specific keyword.

To get an overview of the attractiveness of a country for Chinese online users, we first take a look at the search volume of each target country. This just gives an overview of the general awareness of a country among people who start their online research.

  1. the target country
  2. immigration to the target country (general)
  3. studying in the target country

Secondly, we’ll examine investment immigration and real estate keywords for the target countries, where we also shed a light on the main competitors (agencies, platforms) that can also be acquired as partners.

  1. immigration to the target country (investment immigration)
  2. Real estate in the target country

We have always selected the keywords with the highest search volume, which is why the keyword phrases may not be identical. For example, 想移民加拿大 (want to immigrate to Canada) has a significantly higher search volume compared to 加拿大移民 (Canada immigration).

I. Target Country

Unsurprisingly, large Western countries lead this list when choosing a general keyword.

RankCountry/Keyword (Chinese)Country/Keyword (English)Monthly Search Volume on BaiduCPC in RMB for Baidu
1美国USA736,0200.32
2加拿大Canada403,2860.32
3英国UK382,1431.24
4马耳他Malta341,5470.46
5澳大利亚Australia336,2031.93
6新加坡Singapore335,3300.32
7德国Germany299,4030.32
8新西兰New Zealand215,9240.48
9土耳其Turkey206,0390.32
10泰国Thailand193,3130.32
11希腊Greece174,2220.32
12西班牙Spain151,5620.32
13塞浦路斯Cyprus87,3170.32
14葡萄牙Portugal85,5430.32

Next, we examine the investment immigration search volume, starting with a general keyword.

II. Immigration to the Target Country (General)

This keyword overview to the target country is still rather general and doesn’t include HNWIs and real estate investors as the target audience as everyone can research moving to another country.

RankCountryKeyword (Chinese)Keyword (English)Monthly Search Volume on BaiduCPC in RMB for Baidu
1Canada想移民加拿大Want to immigrate to Canada44,9476.07
2USA移民美国需要什么条件What are the requirements for immigrating to the US?17,2331.49
3New Zealand新西兰移民需要的条件New Zealand immigration requirements11,3334.24
4Australia移民澳大利亚Immigrate to Australia8,0563.6
5Singapore新加坡移民Immigration to Singapore5,898 13.34
6Malta马耳他移民Immigration to Malta5,7014.12
7German德国移民German immigration5,0586.76
8Greece希腊移民Greek immigration4,7992.93
9Portugal葡萄牙移民Portuguese immigration4,31017.68
10UK英国移民UK immigration3,23813.31
11Turkey土耳其移民Turkish immigration2,9015.57
12Spain西班牙移民Spanish immigration2,7821.23
13Cyprus塞浦路斯移民Cyprus immigration1,3157.48
14Thailand泰国移民Immigration to Thailand1,2963.21

Now, we’re taking a look at the search volume and CPC on Baidu for studying in the target country.

III. Studying in the Target Country

Wealthy Chinese investors often prefer for their children to study abroad and typically buy an apartment near their university for them. These are the top destinations according to the selected keywords.

RankCountryKeyword (Chinese)Keyword (English)Monthly Search Volume on BaiduCPC in RMB for Baidu
1UK英国留学Study in the UK83,7463.11
2Singapore新加坡留学Study in Singapore59,6073.75 
3USA美国留学Study in the US13,5471.76
4Australia澳洲留学Study in Australia10,5345.76
5Germany德国留学Study in Germany10,1593.39
6Canada加拿大留学Study in Canada7,4285.41
7New Zealand新西兰留学Study in New Zealand7,0094.73
8Spain西班牙留学Study in Spain5,8355.54
9Thailand泰国留学Study in Thailand5,1362.55
10Malta马耳他留学Study Abroad in Malta1,1926.06
11Portugal葡萄牙留学Study in Portugal3102.49
12Greece希腊留学Study in Greece28712.85
13Turkey土耳其留学Study in Turkey2301.24
14Cyprus塞浦路斯留学Study in Cyprus781.24

Now, we are going one level deeper.

A. Immigration to the Target Country (Investment Immigration)

We are adding more detail by choosing a specific investment immigration keyword for emigrating to the target country. 

As additional information, we’re including the key organic competitors in this list. This allows international immigration companies and real estate agents targeting Chinese HNWI clients to (1) understand their paid and organic competitors on China’s top search engine Baidu, in order to improve their own content to rank better than the competitors, (2) acquire these agencies as partners, so they can promote their projects with them.

RankCountryKeyword (Chinese)Keyword (English)Monthly Search Volume on BaiduCPC in RMB for BaiduCompetitors first Baidu SERP*
1USA美国投资移民US investment immigration88,8614.11Globevisa (ads)
HKimmd (ads)
Tong Hai Heng Valuation (ads)
Future Abroad
WorldWayHK
Banghaiwai
Visa800
Panda98
2UK英国购房移民UK home buying immigration16,5510.32Tong Hai Heng Valuation (ads) 
Univisa
Juwai
Banghaiwai
Hualv
Liuxue86
Kaowang
Fang
3Canada加拿大购房移民Canada home buying immigration9,1381Tong Hai Heng Valuation (ads)
Hinabian
Liveinau
Univisa
WorldWayHK
Banghaiwai
Liuxue86
Zonation
4Greece希腊买房移民Greece home buying immigration5,9270.91Aumeca Group (ads)
Liveinau
Hinabian
Globleen Joy
GoGreece
Uoolu
AustarGroup
5Singapore新加坡投资移民条件Singapore investment immigration conditions4,8747.11 Interkey Advisory (ads)
Aumeca Group (ads)
Hinabian
WorldWayHK
Univisa
FindLaw
6Thailand泰国购房移民Thailand home buying immigration2,1480.56Tong Hai Heng Valuation (ads)
Thai Housing (ads)
Fubang (ads)
Hinabian
Liveinau
Taiguogonglue
Banghaiwai
WorldWayHK
Juwai
Liuxue86
7Australia澳洲投资移民Australian investment immigration1,8485.63Kinghan Education & Migration (ads)
Tong Hai Heng Valuation (ads)
Liveinau
WorldWayHK
Hinabian
Pacific Overseas Group
8New Zealand新西兰投资移民New Zealand investment immigration1,3693.61Tong Hai Heng Valuation (ads)
Liveinau
Hinabian
Yimininfo
Jack Liu
Oxbridgeim
9Germany德国投资移民German investment immigration1,1835.71Tong Hai Heng Valuation (ads)
EK Immigration (ads)
25 (ads)
Germany Immigration Network
WorldWayHK
Hualv
Yiminger
10Malta马耳他投资移民Malta investment immigration5721.32Pacific Overseas Group (ads)
GlobeVisa (ads)
EK Immigration (ads)
Aumeca Group (ads)
Ztoverseas (ads)
Liveinau (ads)
Fubang (ads)
WorldWayHK
Hinabian
Malta Immigration
Panda98
Elanso
11Cyprus塞浦路斯投资移民Cyprus investment immigration5373.21Pacific Overseas Group (ads)
GlobeVisa (ads)
Stylianides Group (ads)
Liveinau
Hinabian
WorldWayHK
Prime Property Group
Richful Deyong
Elanso
12Portugal葡萄牙投资移民Portuguese investment immigration5131.91Fubang (ads)
Ztoverseas (ads)
Liveinau
Hinabian
WorldWayHK
Elanso
Yimininfo
Panda98
Banghaiwai
13Turkey土耳其购房移民House buying immigration to Turkey4498.23Civisa (ads)
Fubang (ads)
Dacheng Immigration (ads)
Binyuvisa (ads)
Best BI (ads)
Panda98
WorldWayHK
Hinabian
Teqhz
PKF China
Elanso
14Spain西班牙买房移民House buying immigration to Spain3018.63Aumeca Group (ads)
Elanso
Liveinau
Hinabian
Austar
* based on a baidu.com search for the respective Chinese keyword on 20 March 2022; results from the first SERP (search engine results page) without Baidu-ecosystem results like Baidu Wenku, Zhihu, Tieba, and Baijiahao; without news sites like Sohu; page reloaded three times to identify as many advertisers of Baidu ads (广告) as possible.

Focusing even more on the actual real estate purchase intent keywords, we’ll take a look at the monthly search volume on Baidu and the CPC for real estate purchase keywords next. 

B. Real Estate in the Target Country

Real estate is the most common investment immigration route to gain a Golden Visa or Golden Passport.

As this article focuses on a comprehensive overview of the China outbound real estate investment landscape, we’ve also researched the key organic competitors for the keywords related to real estate and the target country.

RankCountryKeyword (Chinese)Keyword (English)Monthly Search Volume on BaiduCPC in RMB for BaiduCompetitors first Baidu SERP*
1Thailand泰国买房Buying a house in Thailand9,0431.73Globevisa (ads)
Thai Housing Manager (ads)
Fraproperty
Uoolu
Zhuzhe
Xhaiwai
2Germany德国买房Buying a house in Germany3,2131.41Globevisa (ads)
Lianjia
Uoolu
Fang
3USA美国买房Buying a home in America2,9170.73YouHomes (ads)
ChineseInLA (ads)
Valeon (ads)
Waijule
Beimeigoufang
Lianjia
Jiwu
Fraproperty
Fang
YV Home
4UK英国房产UK real estate1,6569.84UK Fang (ads)
Lanshauk
Uoolu
Juwai
Youinvest
Fang
Lianjia
5Portugal葡萄牙房产Portugal real estate1,4998.85Dacheng Immigration (ads)
Apearth (ads)
Ztoverseas (ads)
UHomes (ads)
Liveinau
Uoolu
WorldWayHK
Hellenic Center
Mafangwang
Hinabian
Juwai
Glofang
Elanso
PortugalFang
Leju
6Greece希腊移民买房Greece immigration house buying1,3173.74Apearth (ads)
Aumeca Group (ads)
Liveinau
Uoolu
WorldWayHK
Hellenic Center
Mafangwang
Hinabian
7Singapore新加坡购房Buying a house in Singapore1,1722.37 Singapore Fang (ads)
Banghaiwai (ads)
Interkey Advisory (ads)
G58
Juwai
Fraproperty
Fangdichanxinjiapo
8Turkey土耳其房产Turkey real estate1,0384.02Binyuvisa (ads)
Uoolu
Juwai
WorldWayHK
Teqhz
PropertyTurkey
Qhiwi
Haiwai Anjuke
9Canada加拿大房产Canada real estate9520.91QUAD (ads)
ChineseInLA (ads)
Mflike (ads)
Oxbridgedu (ads)
UHomes (ads)
ZGXlaw (ads)
Fang
Juwai
SunYears
Realtor
Hinabian
Lianjia
10Spain西班牙房产Spanish real estate 9181.13Uoolu
Juwai
Hinabian
Fraproperty
Zhifang
Guodao
Leju
Panda 98
Aiaig
11Australia澳洲买房Buy a house in Australia87810.18Fdcbgw (ads)
Aozhou Glofang
Uoolu
GoHome
Juwai
MyFun
Aozhougoufang
FraProperty
12Cyprus塞浦路斯房产Cyprus real estate5130.56 Stylianides Group (ads)
C.R. International Corporation (ads)
Elanso
Uoolu
Juwai
Hinabian
Guodao
Tritonia Developers
13New Zealand新西兰房产New Zealand real estate4551.24Juwai
SkyKiwi
Zsyashen
Kannz
Leju
Zhifang
14Malta马耳他房产Malta real estate1040.96Uoolu
Banghaiwai
Juwai
Byimin
Haiwai Anjuke
Liuxue86
* based on a baidu.com search for the respective Chinese keyword on 16 March 2022; results from the first SERP (search engine results page) without Baidu-ecosystem results like Baidu Wenku, Zhihu, Tieba, and Baijiahao; without news sites like Sohu; page reloaded three times to identify as many advertisers of Baidu ads (广告) as possible.
baidu keyword research
Source: Baidu Keyword Research Tool (March 2022)

So, how can you reach these Chinese HNWIs?

5. Top Chinese Immigration Agencies and Listing Platforms

Knowing your competition allows you to stay ahead of the game! It reveals areas where you can potentially do better for your own business and helps you to adjust your marketing strategy to reach your target group first.

The largest and most visible immigration agencies and listing platforms with the widest reach in China are as follows.

Top 3 global advertising agency/platform competitors (that ran PPC ads for investment immigration and real estate keywords in combination with the target country):

  1. Tong Hai Heng Valuation (agency)
  2. Globevisa (platform)
  3. Apearth (agency)

Top 3 global organic agency/platform competitors (large established companies with a wide organic reach):

  1. Hinabian (agency)
  2. WorldWayHK (agency)
  3. Juwai (platform)

You can either consider these agencies and platforms as partners or analyze their performance for your own SEO and PPC.

Further Research on Chinese Social Media for China Outbound Real Estate Investment

To find further Chinese agencies and platforms for real estate and investment immigration, you can search for WeChat Official Accounts on WeChat, research hashtags on Weibo and Douyin to identify KOL, KOC, and Wanghong influencers with whom you then can collaborate.

Do you want to get a comprehensive list of more than 300 Chinese immigration agencies with all contact information, so you can easily message them today to discuss a partnership? Click here to access Tenba Group’s unique real estate agent list.

6. How to connect with Chinese HNWIs for China Outbound Real Estate Investment

International real estate and immigration agents, companies, platforms, and developers can reach Chinese high-net-worth individuals through

  • SEO: optimizing their website for the top Chinese search engine Baidu → increase exposure
  • PPC: running targeted Baidu ads → lead generation
  • influencers in their industry on Chinese social media
  • Collaborating with partners in China and Greater China → reach, convert, and serve Chinese clients

Finally, let’s take a look at how to recruit real estate agents in China and beyond.

7. Recruiting Real Estate Agents for China Outbound Real Estate Investment

Selected Chinese social media platforms, search engine optimization, and marketing, a Chinese website, and marketing materials are excellent starting points to establish an effective and efficient network of real estate agents and enter impactful partnerships.

Connect with hundreds of immigration agencies, immigration law offices, and platforms in mainland China and the Greater China Area (Singapore, Macao, Taiwan, Hong Kong) quickly and easily to market your properties to Chinese investors.

China Outbound Real Estate Investment – The Takeaway

China cross-border real estate investment is an attractive way for China’s HNWI to upgrade their life, manage their wealth, as well as provide education, business, and lifestyle opportunities for themselves and their families.

International real estate agents, immigration lawyers, and asset managers can use these insights to connect with wealthy Chinese who wish to invest in real estate abroad and gain extensive benefits that come with this. Chinese SEO, PPC, KOL/KOC/Wanghong influencer marketing, and entering partnerships with Chinese specialists are the best ways to do so.

China Outbound Real Estate Investment

Are you excited to take the next step, but don’t know how to get started? A China expert like Tenba Group will kickstart your process to lift the potential of the China outbound real estate investment market. Contact our experienced China professional to get your FREE consultation today!

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