Selected client work
Case Studies
A few examples of how Tenba Group helps international brands turn China marketing, Chinese search, Baidu Ads, localization and market research into practical commercial momentum.
Focus
China SEO, Baidu PPC and lead generation
Support
Chinese naming, language consulting and localization
Markets
B2B, ecommerce, cosmetics, technology and hospitality
Client work with practical China outcomes
The projects below are not one-off campaign snapshots. They show the kind of long-term China market work that matters: making a brand searchable in Chinese, adapting the message to local buyers, building assets that can convert, and measuring performance through qualified leads, enquiries and commercial outcomes.
Industrial B2B lead generation
Genie / Terex
For Genie and Terex, Tenba Group supported China SEO and ran Baidu Ads lead generation campaigns over several years.
Challenge
The brand needed sustained visibility in Chinese search and a steady pipeline of relevant B2B enquiries in a competitive industrial category.
What we did
We worked on China SEO, campaign structure, Baidu keyword targeting, landing-page alignment and lead tracking for paid search.
Outcome
The campaigns delivered a reported ROAS of 1:8, turning search demand into measurable business opportunities over multiple years.
Chinese language consulting
SAP / Quanto Solutions
Tenba Group worked with SAP and Quanto on the launch of a transliteration tool and supported the project as a Chinese language consultant.
Challenge
Chinese transliteration is not a simple character swap. Names, terms and brand language need to work across pronunciation, meaning, readability and business context.
What we did
We contributed Chinese language consulting, naming logic and market perspective so the tool could better support practical transliteration decisions.
Outcome
The collaboration helped position the transliteration service for companies that need more reliable Chinese-language adaptation.
Cosmetics market research and branding
Balmonds
For Balmonds, Tenba Group supported branding, China marketing and market research for selling cosmetics products in China.
Challenge
Cosmetics brands entering China need more than translation. They need to understand consumer expectations, category language, trust signals and the regulatory and channel environment.
What we did
We supported brand positioning, market research, Chinese messaging and China marketing direction, connecting research insights with practical go-to-market choices.
Outcome
The work gave the brand a clearer view of how to approach Chinese cosmetics consumers and how to prepare its story for the market.
Chinese website, SEO and PPC
Thermtest
Tenba Group launched and optimized Thermtest’s Chinese website and supported visibility through both SEO and PPC on Baidu.
Challenge
For a technical B2B company, Chinese search visibility depends on precise terminology, fast local access, clear product explanation and paid search that reaches buyers with real intent.
What we did
We worked on the Chinese website launch, China-ready website optimization, Baidu SEO foundations and Baidu PPC campaigns.
Outcome
The project created a stronger Chinese-language search presence and gave technical buyers a localized path from discovery to enquiry.
Chinese website launch
Rabot
For Rabot, Tenba Group created and launched the company’s Chinese website.
Challenge
The company needed a Chinese digital presence that could communicate its offer clearly and make the brand accessible to Chinese audiences.
What we did
We planned the Chinese website structure, adapted the message, prepared localized content and launched a site suitable for China-facing marketing activity.
Outcome
The result was a dedicated Chinese website that gave Rabot a clearer foundation for market communication and future acquisition campaigns.
Work with us
Need a China marketing partner with hands-on execution?
Tenba Group helps international companies with China SEO, Baidu PPC, Chinese websites, ecommerce strategy, market research, localization and lead generation. If you are planning a China-facing project, we can help you decide what to localize, where to advertise, and how to measure progress.
Quick answers
What kind of China marketing projects does Tenba Group handle?
Tenba Group works on China SEO, Baidu Ads, Chinese website launches, localization, market research, branding and lead generation for international companies entering or growing in China.
Can Tenba Group support both strategy and execution?
Yes. The client examples show a mix of strategy, research, language consulting, campaign setup, Chinese website work and ongoing performance optimization.
Does Tenba Group run Baidu Ads and China SEO campaigns?
Yes. Tenba Group has supported brands with China SEO and Baidu PPC, including long-term B2B lead generation campaigns and Chinese website optimization.