Are you looking for a Mautic Marketing Automation Review in 2020? Or are you wondering what marketing automation is all about in the first place? And what has hartmut.io got to do with it all? Look no further!
In this week’s blog article by Tenba Group, we tap into automated marketing. Here, we present the open-source solution called Mautic. Plus, we reveal the features and benefits of „Mautic managed by hartmut.io“.
Why use marketing automation?
To begin with, online marketing often means financial and time investments, which may be successful or not. This can cause many sleepless nights.
Imagine a life where you…
- always reach the right people, through the right channels and at the right time.
- build sustainable and successful relationships with your customers.
- have time for yourself and money for further investment.
So, with a suitable Marketing Automation Solution, this dream is about to become a reality! Let us introduce “Mautic”.
What is Mautic?
First started in 2014, Mautic is the first open-source marketing automation cloud. Namely, it is a cutting edge marketing automation platform, powered by the open-source technology. Later, in May 2019, Acquia – an open digital experience platform – acquired Mautic. By now, more than 200,000 organizations are using Mautic in more than 30 languages.
As a result, Mautic is an open-source marketing automation software that revolutionized the area of marketing automation tools. Such as WordPress did for building websites.
Mautic is an all-in-one solution
In fact, this tool offers everything you need to:
- Manage your subscribers and customers from the first contact to successful sales.
- Setup email campaigns and newsletters with a campaign builder.
- Create fantastic sales funnels on all the channels your customers use. Emails, websites, pop-up, push-notifications, WhatsApp, SMS, Facebook, LinkedIn, Twitter, and more.
So, the classic features are:
- Email marketing.
- Automated campaigns. Automatic marketing and sales funnels, matching the customer and their interests.
- Creation of landing pages and lead generation forms.
There are basically no limits to further development. The community is constantly growing. Since Mautic is an open-source software you can add plugins easily and do customized on-demand development.
Mautic managed by hartmut.io
So, Mautic is open-source and self-hosted software. Open source means you can download the software for free. Self-hosted means you need a few other services to keep the software running and doing exactly what you want. For instance, a hosting provider, a server, an email delivery provider, and more.
Thus, for any open-source software, it is necessary to modify and integrate the software based on individual business needs. So, this is where harmtut.io makes your life easier with the “Managed Mautic Solution”.
Likewise, Hartmut works with the open-source software Mautic and solves the difficult technical part for you in the background. This includes:
- setting up and maintaining the server
- data storage
- installing the Mautic software
- setting up and managing the email dispatch, including spam and bounce management, server services, etc.
- essential settings for security, performance and legal compliance (GDPR)
- templates for marketing campaigns: emails, newsletters, funnels, etc.
- regular updates checked by hartmut.io
- hartmut.io academy: learning videos for all members on the effective use of software and digital marketing
This integration builds the technical basics for you and ensures the smooth running of your marketing campaigns. So, easily overcome the challenges of hosting, maintenance, updates, and much more with this easy-to-use integration!
At the same time, excellent support based on extensive experience is included. As a result, you can focus on the essentials of your marketing. In particular, these are reaching your existing and potential customers with relevant news and valuable content. In fact, this and its attractive price really sets hartmut.io apart from competitors like HubSpot, ActiveCampaign, Klick Ttipp, and Mailchimp.
Likewise, with the open-source connection to various channels, Hartmut also makes life easier for you! So, conquer an international market, including the number one emerging economy: China. Because Hartmut is constantly improving its product, a social media plugin is under development.
Mautic Marketing Automation Review
So, with its versatile functions, Mautic users can personalize and automate their entire “digital experience”. Finally, old marketing automation platforms are closed, complicated, and expensive. In comparison, Mautic is flexible, intuitive, and budget-friendly.
- User-friendly software
- effortlessly create and control your marketing campaigns
- easily track the success of your campaigns
- almost limitless extensibility and longevity of the entire system
- Targeted content
- Pick up your customers where they are and deliver the content they want. From email to push notifications, website pop-ups, landing pages, SMS, and other messenger services.
- Highest security
- secure hosting
- the fastest server architecture available
- continuous update of the software, email service, and the interface to integrated services like WhatsApp, SMS and Facebook Messenger
- Legal compliance
- Outstanding customer support
- Your questions will be answered with many useful tips
To sum it up, this marketing automation tool is the most flexible, intuitive, and budget-friendly solution for anyone who wants to fully automate and take their marketing to the next level. Besides, read more about the pros and cons of Mautic users.
Tenba Group is excited to offer the Mautic managed by hartmut.io integration in Cyprus together with our experienced and professional international partner.
To summarize, these are the top 10 reasons why Mautic is one of the best open-source marketing automation tools. Read more here.
- user-friendly interface: drag & drop system
- A/B testing
- contact management: segmentation of contacts based on tags and categories
- lead scoring: automatic scoring to the contacts to generate the perfect customer for sales
- centralized connection to other marketing channels (multi-channel communication): sending personalized messages through all communication channels
- dynamic content: create customized content for your emails, websites, and pop-ups based on user behavior
- comprehensive tracking across all channels: only relevant messages are sent to customers via the exact channels where they are located
- clear analysis and simple reporting
- third-party integration. Also, connect Mautic with all other programs relevant to your business.
- outstanding hartmut.io support at the “Mautic managed by hartmut.io” integration
Tenba Group is the digital marketing agency of small businesses and medium-sized companies. Our experts are excited to help you to get more attention online.
So, are you still undecided? For instance, take a look at our blog to read more about digitalization and China marketing. Also, contact us today for your individual digital marketing strategy!