In our last blog post, we talked all about search engine optimization and whether it is important for your website. (Spoiler alert: it very much is). We discussed factors like internal linking, meta descriptions, and being an “authority” on a subject as strategies that you need to follow to optimize your website for search engines. But we didn’t really touch on blogs. Did you think that meant that blogs could be forgotten about? Not at all. In fact, this brings us to the question of the day: What are the benefits of blogging for your business?
The key is to be fresh
If your website produces regular blog articles, it will help keep the website fresh and current. With a wealth of websites being available online, no one trusts a website that hasn’t been updated since 2003. Keeping your website fresh and current is really important so that a search engine can trust that it is up to date. Blogging allows for you to update your website without changing much of the structural content.
What if I don’t know what to write about?
Not knowing what blog content to cover or how to write a blog is a common question. First of all, think of the product or service you are selling. Who are your target clients? What are their problems? Why would they visit your website in the first place? Once you have a clear answer to those questions, you can start coming up with topics
Keep your audience on your site longer
Another benefit of having a blog is that it gives you the opportunity to link to other parts of your website. When users visit a website and then jump to other pages on the same site, it tells the search engine that the website is full of value, bumping its rating. This is a great tool you can use to change your audience into potential customers later on.
How does that work exactly?
The longer and more
Develop a marketing strategy that works
Our third argument for blogging is that it gives you opportunities to use long tail keywords
The second search used what is referred to as a long tail keyword. Since shorter generic keywords are very competitive, using long tail keywords allows you to reach a particular audience to which you can offer your content. Having a blog gives you a lot of opportunities to use these long tail keywords.
This is a great strategy for business owners because you will use content that you already have to bump yourself higher in search engine rankings and drive more traffic to your site.
How long does a successful blog need to be?
Your blog can be anywhere between 300 to 1600 words. According to research, 300 words is the smallest amount of words your blog needs to have in order to show up in search engine results. If you are a business owner trying to tackle SEO with very limited spare time then this option is for you.
However, for ranking high in search engine results you should aim to have 1000 words in your blog. Furthermore, research shows that posts of around 1600 are far more likely to be shared. How long your posts are up to you and your writing skills
Cement your authority with backlinks
Having a blog with good quality information will not only cause users to share your content. It will also allow other websites to link to your website as well. When a website “A” has a link to your site “B”, for example, your website is said to have a backlink from website A.
Backlinks are a very important part of SEO because they are, essentially, a vote of confidence from another website in the information you provide. Since search engines
So to recap… here are the benefits of blogging for your business
- Keeps your website up-to-date and current
- Gives you opportunities to link to other page of your site – keeping your audience on your website for longer
- Allows you to tailor your blog for long tail keywords – targeting the exact audience your business caters to
- Increases the chances of receiving backlinks from other websites which help your website rank very highly in SEO
At the end of the day, much of SEO is about providing value and building authority.
You yourself may have ended up reading this blog after searching “blogging for SEO,” how to use long tail keywords,” or “benefits of blogging for your business.” Whether you are an established company or new business, blogging is absolutely crucial for your business.