SEO

domain authority

A Guide to Using Moz Domain Authority to Rank Higher

Domain Authority is a metric system that allows businesses to define how well their websites are doing on search engines compared to their competitors’. Successful online marketing revolves around not only a commanding digital presence but also searchable content. Search Engine Optimization (SEO) strategies seek to get the right information to the right audience.  This …

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eco search engine

Meet Ecosia – An Eco Search Engine That Plants Trees

Each year, about 15 billion trees are chopped down, burned or degraded for a variety of purposes. Only 30 percent of the world’s land mass is still covered in forests, losing 46 percent of trees since humans first began cutting them down. Deforestation is at an all time high and for several reasons, one of …

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optimize-a-website-for-voice-search

How to Optimize a Website for Voice Search in 2019: The Ultimate Guide

There is an ongoing seismic shift in how people conduct online queries using search engines. According to Google, by 2020 at least 50 percent of all Google search engine queries will be voice-based. With a change in search patterns comes a change in SEO strategy. If you own a website, it is in your best …

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Baidu seo guide

The Ultimate Baidu SEO Guide

Although Baidu looks like a Google clone at first glance, there are also some differences between the two search engines. SEO is a big challenge in a local online market but can be absolutely daunting when trying to make your website visible in the market in China. We hope that our Baidu SEO Guide will …

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SEO Mistakes to avoid

17 Common SEO Mistakes to Avoid

When it comes to SEO, there are an endless amount of strategies to follow to land a website on the front page of a search engine. Successful SEO can be compared to a house of cards where every piece needs to be in the right position for the house to stand. Every part of your …

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Business blogging

Benefits of Blogging for Your Business

In our last blog post, we talked all about search engine optimization and whether it is important for your website. (Spoiler alert: it very much is). We discussed factors like internal linking, meta descriptions, and being an “authority” on a subject as strategies that you need to follow to optimize your website for search engines. …

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why SEO is important for your business

Why SEO is Important for Your Business in 2019

Imagine an internet user (let’s call him “Ben”) searching for “squirrel feeders.” Ben’s search for squirrel feeders returns results of over 7 million hits. Apparently, like Ben, there are a lot of other squirrel enthusiasts on the internet. He clicks on the top link and gets all the information he needs. But what about the …

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