Digital Marketing

domain authority

A Guide to Using Moz Domain Authority to Rank Higher

Domain Authority (DA) is a metric system that allows businesses to define how well their websites are doing on search engines compared to their competitors’. Successful online marketing revolves around not only a commanding digital presence but also searchable content. Search Engine Optimization (SEO) strategies seek to get the right information to the right audience.  …

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Basic attention project

Blockchain in Marketing: The Basic Attention Token Project

BAT, or Basic Attention Token, has been rumored to completely overhaul the digital advertising space as we know it. Advertisers and publishers have long been battling ad fraud and users are getting tired of being tracked and bombarded with unwanted ads. So what’s the solution? Blockchain-based digital advertising. Explaining Ad Fraud Before we explain the …

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