Chinese Marketing

How to launch an app in China – Conquer the Chinese app market

An intro marketing guide on how to launch an app in China and conquer the Chinese app market with your digital product. China is becoming the next target for businesses and startup founders. The challenge is how to enter the market and stay there. The mobile app and web app market is no different when …

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7 Tips for Doing Business in China – Chinese Business Etiquette

Are you interested in doing business in China? Or are you wondering about the Chinese business etiquette? These are certainly excellent questions! The Chinese economy is the world’s second-largest economy by nominal GDP (Gross Domestic Product), which is an estimated 14.2 trillion USD in 2019. It is the world’s largest economy by PPP (Purchasing Power …

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Inside Daigou E-Commerce - Accelerate Your Business in China

Inside Daigou E-Commerce – Accelerate Your Business in China

By now, it’s no secret that the e-commerce sector is booming. In 2018, consumers worldwide purchased goods worth 2.86 trillion USD on the web. Meaning plus 18% compared to 2017.  China online shopping is the largest sector in the world. In 2018, the country’s online retail sales totaled about 1.33 trillion USD. Following closely on …

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E-Commerce in China Skyrockets - The Pinduoduo Stock Hit - Tenba Group 3

E-Commerce in China Skyrockets – the 2018 Pinduoduo Stock Hit

In 2019, it’s no secret that e-commerce is the future. The infinite advantages for customers and businesses make online retail and internet shopping fast, easy and fun. But have you heard of Pinduoduo? The latest studies project the worldwide retail e-commerce sales to skyrocket to a new high by 2021. E-commerce businesses should anticipate a …

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China’s One Belt One Road - Your Digital Business Opportunities

China’s One Belt One Road – Your Digital Business Opportunities

The name Silk Road probably sounds familiar to you. It refers to the ancient trade route which connected China and the West. But have you heard of China’s new multi-trillion USD effort to build The New Silk Road, also known as One Belt One Road and Belt and Road Initiative (BRI)? In this week’s blog …

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WeChat and Line Stickers

WeChat and LINE Stickers as Marketing Tools

Many social media platforms offer emojis, GIFs, and sticker sets to express emotions throughout the messaging features of the mobile apps. WeChat and LINE mobile messaging systems also provide stickers for the apps’ users. Since their introduction, the popularity of these has surged among texters. Users are able to create their own stickers or purchase …

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Wanghong economy

The Rise Of The Wanghong Economy In China

Fan Bingbing, Zhang Dayi, Ling ling, do these names sound familiar? If you are an active user on social media in China, you have most likely heard or seen these wanghong of the Wanghong economy on platforms such as Sina Weibo. Outside of Chinese social media, the Wanghong economy may seem completely foreign. However, in …

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Chinese mobile payment systems

All You Need to Know About Chinese Mobile Payment Systems

When it comes to mobile cash transactions, there is no doubt that China is light-years ahead of other countries and is well on its way to becoming a cashless society. eMarketer predicts that by 2021, 79.3 percent of smartphone users in China will be scanning, swiping, and tapping at the point of sale. In this …

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WeChat Advertising

A Comprehensive Guide to WeChat Advertising

WeChat is the biggest social media platform in China boasting over 1 billion monthly users Although a vast majority of WeChat users are based in China, WeChat is available worldwide. The app is a product of Tencent, one of China’s biggest tech companies. Even though WeChat was originally designed to be messaging app, it has …

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KOL Marketing: Working With Chinese Influencers

Digital marketing is a constantly evolving sphere and businesses have to ensure that they are on board with every new development in digital marketing campaigns to stay competitive. One such development in digital marketing, with reference to the Chinese market, is KOL marketing. KOL is an acronym for ‘Key Opinion Leader’, and to put it …

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