By now, it’s no secret that the e-commerce sector is booming. In 2018, consumers worldwide purchased goods worth 2.86 trillion USD on the web. Meaning plus 18% compared to 2017. China online shopping is the largest sector in the world. In 2018, the country’s online retail sales totaled about 1.33 trillion USD. Following closely on …
Inside Daigou E-Commerce – Accelerate Your Business in China Read More »
In 2019, it’s no secret that e-commerce is the future. The infinite advantages for customers and businesses make online retail and internet shopping fast, easy and fun. But have you heard of Pinduoduo? The latest studies project the worldwide retail e-commerce sales to skyrocket to a new high by 2021. E-commerce businesses should anticipate a …
E-Commerce in China Skyrockets – the 2018 Pinduoduo Stock Hit Read More »
The name Silk Road probably sounds familiar to you. It refers to the ancient trade route which connected China and the West. But have you heard of China’s new multi-trillion USD effort to build The New Silk Road, also known as One Belt One Road and Belt and Road Initiative (BRI)? In this week’s blog …
China’s One Belt One Road – Your Digital Business Opportunities Read More »
Many social media platforms offer emojis, GIFs, and sticker sets to express emotions throughout the messaging features of the mobile apps. WeChat and LINE mobile messaging systems also provide stickers for the apps’ users. Since their introduction, the popularity of these has surged among texters. Users are able to create their own stickers or purchase …
Fan Bingbing, Zhang Dayi, Ling ling, do these names sound familiar? If you are an active user on social media in China, you have most likely heard or seen these wanghong of the Wanghong economy on platforms such as Sina Weibo. Outside of Chinese social media, the Wanghong economy may seem completely foreign. However, in …
When it comes to mobile cash transactions, there is no doubt that China is light-years ahead of other countries and is well on its way to becoming a cashless society. eMarketer predicts that by 2021, 79.3 percent of smartphone users in China will be scanning, swiping, and tapping at the point of sale. In this …
All You Need to Know About Chinese Mobile Payment Systems Read More »
WeChat is the biggest social media platform in China boasting over 1 billion monthly users Although a vast majority of WeChat users are based in China, WeChat is available worldwide. The app is a product of Tencent, one of China’s biggest tech companies. Even though WeChat was originally designed to be messaging app, it has …
Digital marketing is a constantly evolving sphere and businesses have to ensure that they are on board with every new development in digital marketing campaigns to stay competitive. One such development in digital marketing, with reference to the Chinese market, is KOL marketing. KOL is an acronym for ‘Key Opinion Leader’, and to put it …
For any company looking to target Chinese customers, the first and perhaps the most important e-commerce strategy is to build a useful website for Chinese customers. According to eMarketer, in 2019, China’s e-commerce market is estimated to grow to $1.989 trillion USD. The Chinese e-commerce market is a gold mine for international companies and if …
7 Proven Tips to Build a Website for Chinese Customers Read More »
With the fastest rate for a growing consumer market worldwide along with an increasing rate of outbound tourism in China, Chinese customers are becoming a significant audience for foreign brands. Unsurprisingly, these brands are employing various strategies to target Chinese customers and capitalize on this vast consumer base. The buying power of Chinese customers is …
Pro Marketing Tips: How to Target Chinese Customers Read More »
Sign up for our hourly personal coaching and training.
Sign up for our monthly personal coaching and training.